RCGD x TENCEL ™ Luxe
In an exciting new step to expand its impact within the global fashion industry, Red Carpet Green Dress™ has collaborated with textile giant Lenzing’s new luxury brand TENCEL™ Luxe to launch a range of eco-couture textiles. The inaugural launch will deliver a game-changing solution to the fashion world, particularly red carpet fashion, which lacks a comprehensive range of natural material solutions.
With its huge environmental impact through waste, water consumption, chemical use, greenhouse gas emissions, soil degradation and rainforest destruction, the fashion industry remains a top polluter. It produces 10% of global greenhouse gas emissions due to its long supply chains and energy intensive production. Clothing represents more than 60% of the total textiles used globally and in the last 15 years, clothing production has approximately doubled. Specifically, textiles matter. It is hard to imagine living in a world without them. Nearly everyone, everywhere comes into contact with textiles all the time, and they create a huge environmental impact in the world. Fibers form the basis of the fashion industry – without fibers we have no textiles, and without textiles we have no fashion industry. The global eco fiber market size is growing, with natural eco fibers the second largest segment – accounting for 22.6% of the global market.
“When we started the Red Carpet Green Dress™ journey 10 years ago, the hunt for textiles was both challenging and a cause for reflection,” shares Suzy Amis Cameron, Founder of RCGD. “Sustainable fabrics were just not easy to find, and even with dedicated resources, finding the right fabric for an Oscars worthy gown nearly proved impossible. Fast forward 10 years and sustainable fashion has become the mainstay we always knew it would.”
TENCEL™ Luxe branded filament yarns are of 100% botanic origin and are produced using a renewable wood source. Made specifically for the high-fashion sector, the RCGD X TENCEL™ Luxe eco-textiles will come in a variety of weights with varying mixes of the revolutionary TENCEL™ Luxe yarn, including a luxury textile derived exclusively from the filament yarn, a lush silk blend, and a rich cashmere fusion.
“We are proud to partner with our friends at Red Carpet Green Dress™ to introduce sustainable alternatives for eco-couture,” added Harold Weghorst, Vice President of Global Brand Management, Lenzing AG. “We are thrilled that more world-leading organizations are taking a bigger stride to promote sustainability, and we will continue to work closely with brands and industry partners to not only drive sustainability in day-to-day fashion, but also in haute-couture and red carpet looks.”
Under the leadership of the new CEO of RCGD, Samata, the textiles will be milled in Asia and available worldwide later this year to emerging and established designers. “Only a tiny percentage of the leading fashion brands are capable of tracking their garments back to the fiber origin, and with our TENCEL™ Luxe collaboration we plan to be part of the movement to make this the norm,” shares Samata. “We are excited to be part of providing a solution for the global fashion industry market.”
The textiles will be available for retail in 2020, contact email@example.com for further information.