The Oscars® 2021
Our partnership with the Annual Academy Awards® with RCGD at the Oscars® is one we remain deeply and extremely proud of. Together through it, we are able to ensure that sustainability is being spoken about on such a revered and respected, highly-visible platform. When we started, people struggled to understand what the word sustainability meant, now as a result of our work, creatives, citizens, designers and global communities can see how they can be part of the dialogue through what they wear. We are able to create the right conversations in a respected space, and to collaborate and shine a global spotlight on talent – whether emerging or established actors, small and independent or global designers and artisans, textile innovators, or design experts, and other voices – ready to join the conversation. RCGD at the Oscars® provides an opportunity to inspire people to learn something accessible about the positive difference they can make in a refreshing and exciting way.
For the first time in its history, the Oscars® is to be hosted across multiple sites in the USA and Europe. In what has been an unusual year for many, Red Carpet Green Dress is working to honour their commitment to create design solutions that work from moment to movement on the red carpet of the biggest of all global stages. As a part of an exciting collaboration last year, RCGD x TENCEL™ launched a range of eco-couture materials made from TENCEL™ branded materials which are currently being adapted into bespoke looks for a number of this year’s Oscars® participants. To date the campaign has worked with designers and emerging talent from around the world. The 13 countries represented by acting talent include USA, Scotland, Ireland, UK, Ukraine, India, Brazil, Australia, Jamaica, Puerto Rico, Wales, China and Poland. The 11 countries represented by design talent include France, Lebanon, Italy, China, Ghana, Venezuela, New Zealand, Cambodia, UK, Switzerland and USA. We have collaborated with 17 women and 4 men, with 42% of our talent ambassadors representing the BIPOC community.
The 2021 Oscars® was broadcast live on ABC in the US, Sunday, April 25th, beginning 8pm ET (5pm PT) and was livestreamed on the network’s website, ABC.com. Anyone can watch via live-stream through providers like Hulu, AT&T TV Now, YouTube TV, Fubo TV, Sling TV and Locast. In the UK, Sky Cinema will air the event in full on its sub-channel Sky Cinema Oscars, BSkyB, followed by a highlights reel on Sky One. The Sky coverage was also be streamed online through Now. See here for all countries and ways to catch up on the show if you missed it!
In an exciting new step to expand its impact within the global fashion industry, Red Carpet Green Dress™ collaborated with TENCEL™ Luxe brand from sustainability leader, Lenzing, to launch a range of eco-couture textiles. RCGD are excited to collaborate for a 2nd year running with TENCEL™ for Red Carpet Green Dress at the Oscars in 2021. Find out what Harold Weghorst, Vice President of Marketing & Branding at Lenzing Group has to say about this exciting partnership.
TENCEL™ is the textile specialty brand under The Lenzing Group that covers textile specialty product fiber offerings for apparel and home. The TENCEL™ product brand portfolio defines a new evolutionary step in terms of sustainability, functional benefits, natural comfort and caters for distinctive everyday usage or application. Product brands under TENCEL™ include TENCEL™ Active, TENCEL™ Denim, TENCEL™ Home, TENCEL™ Intimate, TENCEL™ Luxe and TENCEL™ for Footwear.
Featuring botanic origin and biodegradable quality, TENCEL™ branded modal and lyocell fibers can enhance the breathability of fabrics and have a minimal static charge when used in fabrics. Fabrics made of TENCEL™ Modal and Lyocell fibers are also gentle on skin with smooth, long-lasting softness, color vibrancy and color retention features. TENCEL™ Lyocell fibers are versatile and can be combined with a wide range of textile fibers to enhance the aesthetics and functionality of fabrics. Through moisture management, TENCEL™ Lyocell fibers can also absorb moisture efficiently. A variant of the Lyocell production process also produces the TENCEL™ Luxe branded lyocell filament yarn, which is an extremely fine filament yarn for luxury fabrics and supremely smooth to the touch.Exhibiting high flexibility, TENCEL™ Modal fibers enhance textiles with a naturally soft quality. Offering endless design possibilities, TENCEL™ Modal fibers can be blended with other fibers and processed using conventional machinery, significantly improving the softness and comfort of fabrics. Fibers and filaments used under the TENCEL™ brand are derived from certified and controlled sources following the stringent guidelines of the Lenzing Wood and Pulp Policy. Namely, TENCEL™ branded modal and lyocell fibers are produced via environmentally responsible production processes and are compostable and biodegradable, thus can fully revert back to nature. They are designated by the USDA (U.S. Department of Agriculture) BioPreferred® Program. TENCEL™ Luxe is registered by The Vegan Society.
Marlee Martin & Vivienne Westwood
Marlee Matlin represented Suzy Amis Cameron’s Red Carpet Green Dress™ (RCGD) initiative in collaboration with TENCEL™. She shone on the red carpet at 93rd Academy Awards® wearing a sustainable Vivienne Westwood custom-made gown in a newly launched Red Carpet Green Dress™ black vegan textile made with TENCEL™ Luxe filaments, incorporating an archival Westwood fabric. Partnering for a second consecutive year, TENCEL™ eco-couture fabrics were showcased at the 93rd Academy Awards® on this year’s Oscars® presenter Marlee Matlin in partnership with Vivienne Westwood. Marlee Matlin wore an embellished lace gown made with a newly launched Red Carpet Green Dress™ black vegan textile, made with TENCEL™ Luxe filaments and couture archive fabrics from the Vivienne Westwood Couture Collection. Employing a zero-waste pattern-cutting system, Marlee’s gown is accentuated with Swarovski detailing on the sleeves, made from TENCEL™ Luxe.
Marlee Matlin is the youngest Academy Award winner for Best Actress in a Leading Role for her work in CHILDREN OF A LESSER GOD. Her film CODA just premiered at the Sundance and earned 4 awards including Cast, Jury and Audience, as well as setting a new record in its sale to Apple. Marlee is also the executive producer of Oscar Nominated short film FEELING THROUGH. Matlin has been instrumental in many activities that are aiding the deaf and hard of hearing communities — This is the first year that ALL academy screeners will have closed captions. She helped get legislation passed that mandated ASL interpreters be present at ALL COVID-19 press conferences. She also organized a PSA that included leaders in the Deaf and Hard of Hearing community that aided Deaf and Hard of Hearing Americans in accessing resources on how to vote in the past elections. Marlee was recently seen as a series regular on the ABC series “Quantico.” Her previous work in “Reasonable Doubts,” nominated her twice for a Golden Globe Award and a People’s choice Award. Since then, she received nominations for four Emmy awards for her appearances on “Seinfeld,” “Picket Fences,” “The Practice,” and “Law and Order: SVU.” Marlee’s other notable TV credits include critically acclaimed series, “West Wing,” “The L Word,” and “Family Guy” just to name a few.