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5th Year Anniversary Party

Posted on 30th May 2014 by Red Carpet Green Dress

5th Year Anniversary Party

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Ever wondered the reason behind the fashion season $Ever wondered the reason behind the fashion seasons? While there isn’t a clear origin of how seasons and high-profile fashion shows were initiated, it is often said that couturiers Paul Poiret and Madame Lucile started this tradition in Paris in the late 1800s by transforming the simple act of buying clothing into elaborate social events for wealthy elites. By 1918, due to many foreign buyers coming to Europe to view the latest styles, couture houses started to hold their fashion shows on fixed dates, two times a year (typically what we call as fashion weeks today). To align with the two shows, two major seasons - Spring/Summer and Fall/Winter - were introduced, though we also now have ‘Resort’ and ‘Pre-Fall’ which are two fairly new introductions adding to the demands of the seasonal cycles. 🍃 The reality of climate change, social injustice and a global pandemic have put a crucial spotlight on designers moving past the need for seasons in fashion. Only a fraction of what is presented on runways is produced commercially and, even then, it can be modified from its original form to cater to customer tastes and/or brand budgets. Can the fashion industry become season-less? Apart from designing for circularity, is season-neutral designing possible too? We would love to know your thoughts! ⠀⠀⠀⠀⠀⠀⠀⠀⠀ #SustainableFashion #Fashion ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Image via: @TatlerAsia, Giorgio Armani Men's wear$

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5th Year Anniversary Party

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