About GEN XYZ
Through collaboration and knowledge sharing, we work with emerging designers, fashion colleges and students, drawing attention to the importance of more positive practices in the fashion industry. With each sustainable design created, Red Carpet Green Dress seeks to show a range of ways in which more sustainable practices can be incorporated through the creative and production process, and demonstrate practices which are both scalable and viable.
Through our work Red Carpet Green Dress engages with local communities including environmental schools and design colleges, to help emerging talent find a meaningful and environmentally-focused place within the design world. RCGD have worked with fashion colleges around the world, including the Fashion Institute of Design & Merchandising, ESMOD Paris and Fashion Institute of Technology to create internship and work experience opportunities. We work with local communities including artisan textile producers, seamstresses and sustainable design experts, introducing them to global business opportunities and creating knowledge share platforms through our collaborations. Via talks, workshops and community-building events, RCGD takes the conversation from the red carpet to homes around the world to discuss sustainability as a topic which affects us all.
RCGD has received international coverage from platforms such as LA Times, The Guardian, Forbes, Business of Fashion, Vanity Fair, W Magazine, The Hollywood Reporter, WWD, Washington Post, Harper’s Bazaar, VOGUE, Refinery29, NY Times and other respected platforms. In 2019 alone, RCGD secured 66 pieces of coverage, 1.01B online readership, 2.14M estimated coverage views, 27.4K social shares and 72 average domain authority. We are also proud to use our platform to ensure representation and inclusion for the talent working across the fashion industry and entertainment worlds. To date our campaign has worked with designers and emerging talent from 21 countries in the world, specifically China, Scotland, Ireland, UK, Ukraine, India, Brazil, Australia, Jamaica, Puerto Rico, Poland, France, Lebanon, Italy, Ghana, Venezuela, New Zealand, Cambodia, Switzerland, Israel and the USA.