About GEN XYZ
Through collaboration and knowledge sharing, we work with emerging designers, fashion colleges and students, drawing attention to the importance of more positive practices in the fashion industry. With each sustainable design created, Red Carpet Green Dress seeks to show a range of ways in which more sustainable practices can be incorporated though the creative and production process, and demonstrate practices which are both scalable and viable.
In 2010 Jillian Granz, a Michigan State University senior, won the competition with a dress made from peace silk. Granz used a no-waste pattern and reclaimed lining. Suzy Amis Cameron wore the winning design to the Oscars in 2010.
Samata Pattinson is a British born Ghanaian designer who won the competition in 2011. Pattinson sourced certified hemp and silk chiffon which was hand died with cranberry residue and embroidered with vintage beads from jewellery. Her design was worn by model Aine Rose Campbell.
In February 2012 at the 84th Annual Academy Awards actress Missi Pyle (The Artist) took to the carpet in a flowing blue gown made from organic silk and peace silk, hand-dyed with mineral dye and lined with recycled polyester from excess waste fabric. Venezuelan born, Miami-based designer Valentina Delfino’s gown was dyed in an OSHA (Occupational Safety and Health Administration) approved facility in Los Angeles by Edwina Pellikka. Designer Angelo Santos created Valentina’s gown.
Ghanaian-born Michael Badger was the 2013 winner whose stunning gold creation made People Magazine’s Best Dressed List. Badger holds a B.F.A. in fashion design from the Savannah College of Art and Design in Atlanta, Georgia. Inspired by a volcano and how lava flows, his golden gown was created from fabric which is a GOTS certified silk Crepe De Chine, dyed using seeds from chamomile and goldenrod by Penny Walsh, and incorporated vintage and recycled elements – including candy wrappers. Dame Vivienne Westwood brought the stunning gown, worn by talented actor Naomie Harris, to life.
Alice Elia, a former student at ESMOD in Paris designed Olga Kurylenko’s gown in 2014. Kurylenko’s gown is 100% GOTS certified organic peace silk and 100% GOTS certified organic silk, hand-dyed with Sappanwood and then over-dyed with madder root to achieve the resulting shade of red by Penny Walsh. Kurylenko wore a Red Carpet Green Dress special vegan shoe – a faux suede, metallic-trimmed heel (a collaboration between PETA and ethical U.K. based footwear label Beyond Skin).
Jomnarn Dul’s design was worn by Kellan Lutz, of “Twilight” fame. Lutz’s tuxedo jacket was 45% certified silk and 55% rPET (recycled plastic bottles), his tux trousers are hemp dyed with logwood and his waistcoat is made from hemp and 100-year-old Spitalfields silk that was dyed with marigold flowers. Established designer Jeff Garner, of Prophetik mentored Jomnarn in the creation of her tuxedo.
In 2015 Tingting Chen dressed actor Jake McDorman in a tuxedo comprised of dead-stock 100% wool, lining made of dead-stock 100% GOTS certified organic peace silk, and a trim of peace silk dyed with logwood. McDorman wore a vegan shoe from Moo Shoes called The Innovator, a shirt by EKOCYCLE™ and hemp boxers.
Manon Gabard‘s gown for Emmy winner Gina Rodriguez was a dazzling vibrant blue made from 100% GOTS certified organic peace silk and dyed with low impact GOTS dye. Her look was finished off with vintage Neil Lane jewels, an Edie Parker clutch and shoes from Jimmy Choo.
Both Gabard and Chen are fashion students at ESMOD-ISEM in Paris.
In 2016, Red Carpet Green Dress changed the campaign format, introducing an internship with leading global fashion brand, Vivienne Westwood. Sophie Turner wore ethical brand Galvan for the campaign, whilst Vivienne Westwood constructed a gown made from recycled plastic bottles for Lily Cole.
In 2017, the campaign worked with Armani and Vivienne Westwood exclusively to create gowns for Emma Roberts and Priyanka Bose. Armani supplied a classic Giorgio Armani gown from his very first Prive’ collection. The gown was accessorized with exclusive pieces from Atelier Swarovski Fine Jewelry, whilst Vivienne Westwood created a dress from scratch for Priyanka Bose. The custom designed gown, is created in a jewel toned silk and lurex floral jacquard fabric, recycled from a past Vivienne Westwood collection. The pattern cutting technique has been designed to keep waste to an absolute minimum, using only 320 cms for the design. Leftover sequin film, usually left as waste from sequin production, is embroidered to the bodice of the dress creating a honeycomb effect, highlighted with reclaimed Swarovski crystals for added sparkle.
In 2018, Zoey Deutch stunned onlookers in an Elie Saab archival gown with vintage details. The archive piece was embellished with silver silk threads, sequins and vintage beads from Mr. Saab’s Beirut atelier. The natural hand-dyed color of the dress is a tribute to the untouched beauty of the Indian culture with slowly embroidered handmade patterns—respecting artisanal and ancestral craftsmanship, and a nod to slow, considered fashion. The embroidery techniques used are passed on from one generation to another.
Lakeith Stanfield wore an ethical tuxedo by Ermenegildo Zegna Couture to support the campaign made from a navy Tussah Silk. Typically gathered in the jungle from cocoons of wild silk moths, the silk is found in a natural state with minimal human intervention and very little invasion to the process. For this reason, unlike a silk yarn produced with greater mechanical interventions, the yarn of Tussah silk features irregularities creating a rich texture, typical of wild, natural breeding.
Fashion icon Camila Alves McConaughey took a stand for sustainability this afternoon when she arrived at the 90th Academy Awards® in a classic Vivienne Westwood archival gown in support of Suzy Amis Cameron’s Red Carpet Green Dress (RCGD) ethical fashion campaign. The Vivienne Westwood dress was an ivory silk faille moire asymmetric gown with tulle petticoat. This grande corset gown made from an archival silk that was originally created at the London Atelier as part of their A/W2014 Collection. Alves especially selected this unique design from the Westwood classic collections, encouraging the revitalization of archival gowns.
In 2019, to mark a decade of the campaign, actress Danielle Macdonald, from the Oscar nominated short film Skin, stunned as she arrived at the 91st Academy Awards ® wearing a custom red tulle draped sleeve overlay gown made by CFDA fashion designer, Christian Siriano. The gown was made up of a red cotton crepe vegetable dyed fabric. Siriano used recycled tulle for the sleeves and minimal waste for the skirt and top.
BlacKkKlansman lead actress Laura Harrier, wowed the crowd as she arrived to the 91st Academy Awards ® wearing bespoke ethical gown made by Louis Vuitton. Harrier’s gown was created in the Louis Vuitton’s Paris atelier with an ethical and eco-responsible approach established with long-time verified suppliers. The gown is made of TARONI SPA blue crepe silk certified by the Global Organic Textile Standards (GOTS), which is the worldwide leading textile processing standard for organic fibres, including ecological and social criteria. The handmade embroidery by Vermont Paris was made of glass beads, Swarovski crystal shards and sequins respecting the STANDARD 100 by OEKO-TEX®, an international quality label for harmless textiles.
The Design Criteria
We work to draw attention to the importance of more positive practices in fashion.
By advocating for a message of sustainability within the global fashion industry, we are part of an important global conversation and movement. So, what is sustainable fashion? Sustainable, or eco, fashion, is a part of the growing design philosophy and trend of sustainability. The goal is to create a system which can be supported indefinitely in terms of environmentalism and social responsibility. This means designing with consideration for the environmental and social impact it may have throughout its total life span. Eco fashion has many interpretations – some believe it can be defined by a no-waste, circular economy approach, others by the use of solely organic material and a reduced carbon print production process. Others believe it is about a fair and humane treatment of manufacturers and a clear supply chain. For some, it is all the above.
Sustainable fabrics have been identified within a range, from organic/certified materials across to vintage, recycled or repurposed ones. Commonly used fabrics, falling within this criteria, include Ahimsa (Peace) Silk, Organic silk (certified), Pinatex leather, Archival materials, RPET (Recycled Polyethylene Terephtalate), Bamboo, Hemp, Tencel or Ramie. Whilst the word sustainable has been interpreted in many ways over time, the meaning of some key associated terms are clear. For example, Organic can be applied when fabric is harvested in a way that results in little or minimal negative impact to the environment – ranging from the absence of chemicals and pesticides in the manufacturing process across to minimal waste of water. Therefore, organic silk production means that no pesticides, insecticides or harsh chemicals have been used in the production of the silk fibre and in producing the finished cloth.
Why is sustainable fashion even needed? Well, here are some facts…
– The amount of textiles in U.S. landfills has increased more than five-fold since 1950 while rubber and leather have tripled.
– Each year it is estimated that cotton producers use nearly 25% of the world’s insecticides and more than 10% of the world’s pesticides.
– The Environmental Protection Agency estimates that about 97% of post-consumer textile waste is recyclable.
– Consumers in the United Kingdom have an estimated £30 billion ($46.7 billion) worth of unworn clothes lingering in their closets.
– Millions of tons of unused fabric at mills go to waste each year when dyed the wrong color.
There is no one solution to these multitude of challenges, but we believe in undertaking a multi-pronged approach to make a lasting positive impact. Sustainable fashion means different things to different people. One thing that all agree on however, is that the emphasis needs to be on a growing design philosophy to create a system which can be supported, indefinitely, through environmental and social responsibility. Sustainable fashion is part of the larger trend in design, where a product is created and produced with consideration to the environmental and social impact it may have throughout its total life cycle. Red Carpet Green Dress seeks to do this by reducing textile waste, pollution, water and energy consumption in a fully traceable and socially responsible design process.
Red Carpet Green Dress design criteria has been reviewed in association with Good On You, a world-leading source of trusted brand ratings, articles and guides on ethical and sustainable fashion. Since 2015, Good On You have built a database of over 2,000 fashion brands, all assessed against a robust rating system for their impact on people, the planet and animals.
Here is how Good On You believe that brands can take designing sustainably a little further:
Materials: Use a high proportion of eco-friendly and recycled materials
Textile waste: Adopt initiatives to reduce textile waste
Packaging: Adopt initiative to minimise the impact of packaging
Climate change: Adopt initiatives to reduce greenhouse gas emissions
Chemicals: Use low-impact dyes
Water: Adopt initiatives to reduce water use in your supply chain
Certifications: Accredited for environmental impact by relevant schemes
Transparency: Publish information relevant to these issues for customers to access