In 2017, the campaign worked with Armani and Vivienne Westwood exclusively to create gowns for Emma Roberts and Priyanka Bose. Armani supplied a classic Giorgio Armani gown from his very first Prive’ collection. The gown was accessorized with exclusive pieces from Atelier Swarovski Fine Jewelry, whilst Vivienne Westwood created a dress from scratch for Priyanka Bose. The custom designed gown, is created in a jewel toned silk and lurex floral jacquard fabric, recycled from a past Vivienne Westwood collection. The pattern cutting technique has been designed to keep waste to an absolute minimum, using only 320 cms for the design. Leftover sequin film, usually left as waste from sequin production, is embroidered to the bodice of the dress creating a honeycomb effect, highlighted with reclaimed Swarovski crystals for added sparkle.