GOLDEN GLOBE NOMINEE KAITLYN DEVER ARRIVES AT THE OSCARS® IN CUSTOM-MADE ETHICAL LOUIS VUITTON AS A PARTNER WITH RED CARPET GREEN DRESS™ IN COLLABORATION WITH TENCEL™ LUXE

LOUIS VUITTON PARTNERS WITH CAMPAIGN FOR 2ND CONSECUTIVE YEAR

LOS ANGELES (FEB. 9, 2020) – Golden Globe and BAFTA nominee Kaitlyn Dever (Unbelievable, Booksmart) took a stand for sustainable fashion, when she arrived to the Oscars® wearing a breathtaking custom-made ethical gown by Louis Vuitton as an ambassador for Suzy Amis Cameron’s Red Carpet Green Dress™ (RCGD) in collaboration with TENCEL™ Luxe. The Louis Vuitton custom-made gown is made of ethical and eco-responsible certified silk satin, embroidered with Swarovski crystals and glass beads. 

This is the second consecutive year Louis Vuitton has partnered with the global change-making organization. It is with partners like Vuitton and TENCEL™ Luxe, RCGD is able to create red carpet “moments” and make them “movements” bringing sustainable designs to the forefront of conversation and action within the fashion industry.

RCGD is a women-led global change-making organization creating red carpet “moments” to “movements” bringing sustainable designs to the forefront of conversation and action within the fashion industry. It was conceived in 2009 by Suzy Amis Cameron during the press tour for her husband, James Cameron’s film “Avatar”. In partnership with The Academy Awards®, RCGD challenges designers from around the world to deliver eco-friendly garments through a no-waste, circular economy approach, social impact consideration, fair and humane treatment of manufacturers, a clear supply chain and, importantly, materials which use a high proportion of eco-friendly and recycled materials. Turning red carpet moments into sustainable design movements in 2020 and beyond, the organization will continue its sustainable collaborations with impact brands, educational initiatives for emerging talent, in addition to the creation of groundbreaking digital content.

Leading fashion houses Louis Vuitton, Vivienne Westwood, Armani, Elie Saab, Swarovski, Christian Siriano, Bulgari, Dunhill and Reformation have joined the campaign to create sustainable gowns for the biggest award show in the world, The Academy Awards®. Established campaign representatives have included Naomie Harris, Olga Kurylenko, Kellan Lutz, Gina Rodriguez, Sophie Turner, Emma Roberts, Priyanka Bose, Lakeith Stanfield, Zoey Deutch, Camila Alves, Danielle Macdonald and Laura Harrier. 

To qualify as a RCGD eco-conscious garment, each piece must either be made from sustainable materials, including organic, recycled or repurposed fibers. Other features include using hand-made detailing or incorporating natural dye processing, with a dedicated focus on minimal negative impact on the environment, and environmentally and socially responsible design.

The sustainable criteria is overseen by Good On You, a partner of RCGD. Good On You is the world’s leading rating system on ethical and sustainable fashion to assist people in making positive shopping choices–all delivered through an accessible app.

For more information please visit: www.rcgdglobal.com

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About Red Carpet Green Dress™:

Red Carpet Green Dress™ (RCGD) is a women-led global change-making organization. From moment to movement we bring sustainable design to the forefront of conversation and action within the fashion industry. The campaign was conceived in 2009 by Suzy Amis Cameron during the press tour for her husband, James Cameron’s film “Avatar”. In partnership with The Academy Awards®, RCGD challenges designers from around the world to deliver eco-friendly garments through a no-waste, circular economy approach, social impact consideration, fair and humane treatment of manufacturers, a clear supply chain and, importantly, materials which use a high proportion of eco-friendly and recycled materials. Turning red carpet moments into sustainable design movements in 2020 and beyond, the organization will continue its sustainable collaborations with impact brands, educational initiatives for emerging talent, in addition to the creation of groundbreaking digital content.

Leading fashion houses Louis Vuitton, Vivienne Westwood, Armani, Elie Saab, Swarovski, Christian Siriano, Bulgari, Dunhill and Reformation have joined the campaign to create sustainable gowns for the biggest award show in the world, The Academy Awards®. Established campaign representatives have included Naomie Harris, Olga Kurylenko, Kellan Lutz, Gina Rodriguez, Sophie Turner, Emma Roberts, Priyanka Bose, Lakeith Stanfield, Zoey Deutch, Camila Alves, Danielle Macdonald and Laura Harrier. RCGD™ has received international coverage from a respected platforms including Vanity Fair, W Magazine, People, Hello Giggles, The Hollywood Reporter, WWD, Washington Post, Harper’s Bazaar, VOGUE, Refinery29, The Guardian, ELLE, LA Times, NY Times, InStyle and other respected platforms. 

 About Louis Vuitton:
Since 1854, Louis Vuitton has brought unique designs to the world, combining innovation with style, always aiming for the finest quality. Today, the House remains faithful to the spirit of its founder, Louis Vuitton, who invented a genuine “Art of Travel” through luggage, bags and accessories which were as creative as they were elegant and practical. Since then, audacity has shaped the story of Louis Vuitton. Faithful to its heritage, Louis Vuitton has opened its doors to architects, artists and designers across the years, all the while developing disciplines such as ready-to-wear, shoes, accessories, watches, jewelry, and fragrance. These carefully created products are testament to Louis Vuitton’s commitment to fine craftsmanship. For further information: www.louisvuitton.com

About TENCEL™ Luxe

Aspiring to lead the pursuit of eco-friendly solutions for textiles, garments, and fashion, TENCEL™ Luxe targets premium and luxury brands that aim to blend high fashion with sustainability while maintaining quality and reputation. TENCEL™ Luxe is the first cellulose filament yarn made from sustainable wood resources using a close loop production process awarded with the EU Ecolabel. With silky smoothness, liquid-like drape and color vibrancy, it is designed for sensuality yet engineered with environmental responsibility. Supremely smooth to the touch. As the eco-botanic version of silk, TENCEL™ Luxe offers the bridge between supreme quality and sustainable fashion.

About TENCEL™

TENCEL™ is the textile specialty brand under The Lenzing Group that covers specialty product offerings for apparel and home. TENCEL™ products define a new evolutionary step in terms of sustainability, functional benefits, and natural comfort. Featuring botanic origin and biodegradable quality, TENCEL™ Modal and Lyocell fibers are gentle on skin with smooth, long-lasting softness, color vibrancy and color retention features. TENCEL™ Modal and TENCEL™ Lyocell fibers are designated by the USDA (U.S. Department of Agriculture) BioPreferred® Program. Product brands under TENCEL™ includes TENCEL™ Active, TENCEL™ Denim, TENCEL™ Home, TENCEL™ Intimate, TENCEL™ Luxe and TENCEL™ for Footwear.

About the Lenzing Group

The Lenzing Group stands for ecologically responsible production of specialty fibers made from the renewable raw material wood. As an innovation leader, Lenzing is a partner of global textile and nonwoven manufacturers and drives many new technological developments.  

The Lenzing Group’s high-quality fibers form the basis for a variety of textile applications ranging from elegant ladies clothing to versatile denims and high-performance sports clothing. Due to their consistent high quality, their level of biodegradability and compostability, Lenzing fibers are also highly suitable for hygiene products and agricultural applications. 

The business model of the Lenzing Group goes far beyond that of a traditional fiber producer. Together with its customers and partners, Lenzing develops innovative products along the value chain, creating added value for consumers. The Lenzing Group strives for the efficient utilization and processing of all raw materials and offers solutions to help redirect the textile sector towards a closed-loop economy.

Key Facts & Figures Lenzing Group 2018

Revenue: EUR 2.18 bn

Nameplate capacity: 1,034,000 tons

Employees: 6,839

TENCEL™, VEOCEL™, LENZING™, REFIBRA™, ECOVERO™, LENZING MODAL™, LENZING VISCOSE™, MICROMODAL™ and PROMODAL™ are trademarks of Lenzing AG.

About Kaitlyn Dever:

Golden Globe nominee Kaitlyn Dever has amassed tremendous respect at a young age with her dynamic and impactful performances in film and television. Currently, Dever is in production on Hulu’s upcoming anthology series, MONSTERLAND, opposite Jonathan Tucker. Based on the short stories by Nathan Ballingrud, the series will follow a group of people who, after experiencing encounters with mermaids, fallen angels, and other strange beasts, are desperate to repair their lives, ultimately showing that there is a thin line between man and monster. She presently stars in Netflix’s 8-episode limited series UNBELIEVABLE, the true story of Marie, a teenager who was charged with lying about having been raped, and the two female detectives (Toni Collette and Merritt Wever) who followed a twisting path to arrive at the truth. The series debuted on September 13, 2019. Dever’s standout performance earned her nominations in the Lead Actress of a Limited Series category for both the Golden Globe Awards and Critics’ Choice Awards. In May 2019, Dever starred in Olivia Wilde’s directorial debut, BOOKSMART, opposite Beanie Feldstein, Billie Lourd, and Noah Galvin. Dever and Feldstein lead as two overachieving high schoolers who set out to cram four years of fun into one night before they graduate. Annapurna Pictures produced the film, which was released to critical acclaim in May 2019 following a successful world premiere at SXSW Festival. Dever was recognized by the Hollywood Critics Association as the 2020 Breakthrough Artist Under the Age of 23, and was named an EE BAFTA Rising Star nominee for her performance. 


Media Contact:
Red Carpet Green Dress
Christina Garvin
T: 805.229.1612
E: Christina@sundaripr.com

JAMES BOND LEAD ACTRESS LÉA SEYDOUX STUNS IN CUSTOM-MADE SUSTAINABLE LOUIS VUITTON GOWN AT THE OSCARS® REPRESENTING SUZY AMIS CAMERON’S RED CARPET GREEN DRESS™ IN COLLABORATION WITH TENCEL™ LUXE

ECO-FRIENDLY GOWN FEATURES ONE-OF-A-KIND ETHICAL TEXTILE CREATED & LAUNCHED BY RCGD X TENCEL™ LUXE 

LOS ANGELES (FEB. 9, 2020) – James Bond Spectre actress Léa Seydoux represented Suzy Amis Cameron’s Red Carpet Green Dress™(RCGD) initiative in collaboration with TENCEL™ Luxe, as she shined on the red carpet at 92nd Academy Awards ® wearing an ethical and eco-responsible custom-made gown in a newly launched Red Carpet Green Dress textile made from TENCEL™Luxe filament yarn, and organic silk faille paired with custom-made organic Louis Vuitton satin sandals.

This is the second consecutive year, Louis Vuitton has partnered with the global change-making organization and has dressed three celebrity ambassadors.  Earlier today Unbelievable actress Kaitlyn Dever arrived in custom Louis Vuitton, and last year the global fashion house dressed RCGD ambassador Laura Harrier (BlackKklansman). It is with partners like Louis Vuitton, Seydoux, Dever, Harrier and TENCEL™ Luxe, RCGD is able to continue to create red carpet “moments” and make them “movements” bringing sustainable designs to the forefront of conversation and action within the fashion industry.

RCGD was conceived in 2009 by Suzy Amis Cameron during the press tour for her husband, James Cameron’s film “Avatar”. In partnership with The Academy Awards®, RCGD challenges designers from around the world to deliver eco-friendly garments through a no-waste, circular economy approach, social impact consideration, fair and humane treatment of manufacturers, a clear supply chain and, importantly, materials which use a high proportion of eco-friendly and recycled materials. Turning red carpet moments into sustainable design movements in 2020 and beyond, the organization will continue its sustainable collaborations with impact brands, educational initiatives for emerging talent, in addition to the creation of groundbreaking digital content. Leading fashion houses Louis Vuitton, Vivienne Westwood, Armani, Elie Saab, Swarovski, Christian Siriano, Bulgari, Dunhill and Reformation have joined the campaign to create sustainable gowns for the biggest award show in the world, The Academy Awards®. Established campaign representatives have included Naomie Harris, Olga Kurylenko, Kellan Lutz, Gina Rodriguez, Sophie Turner, Emma Roberts, Priyanka Bose, Lakeith Stanfield, Zoey Deutch, Camila Alves, Danielle Macdonald and Laura Harrier. 

To qualify as a RCGD eco-conscious garment, each piece must either be made from sustainable materials, including organic, recycled or repurposed fibers. Other features include using hand-made detailing or incorporating natural dye processing, with a dedicated focus on minimal negative impact on the environment, and environmentally and socially responsible design. TENCEL™ Luxe filament yarns are made from sustainable wood resources using a close loop production process awarded with the EU Ecolabel. The sustainable criteria is overseen by Good On You, the world’s leading rating system on ethical and sustainable fashion to assist people in making positive shopping choices – all delivered through an accessible app. 

###

 

About Red Carpet Green Dress™:

Red Carpet Green Dress™ (RCGD) is a women-led global change-making organization. Conceived in 2009 by Suzy Amis Cameron, RCGD challenges designers from around the world to deliver eco-friendly garments through a no-waste approach, focusing on social impact consideration, fair and humane treatment of manufacturers, a clear supply chain, and materials which use a high proportion of recycled and biodegradable materials. 

Leading fashion houses including Louis Vuitton, Vivienne Westwood, Armani, Elie Saab, Swarovski, Christian Siriano, Bulgari, Dunhill and Reformation have joined the campaign to create sustainable red carpet wear. Celebrities including Sophie Turner, Emma Roberts, Gina Rodriguez, LaKeith Stanfield, Kellan Lutz, Camila Alves, and Naomie Harris have joined the campaign as representatives. RCGD™ has been featured in Vanity Fair, W Magazine, People, Hello Giggles, The Hollywood Reporter, WWD, Washington Post, Harper’s Bazaar, VOGUE, Refinery29, The Guardian, ELLE, LA Times, The New York Times, InStyle and others.

About TENCEL™ Luxe

Aspiring to lead the pursuit of eco-friendly solutions for textiles, garments, and fashion, TENCEL™ Luxe targets premium and luxury brands that aim to blend high fashion with sustainability while maintaining quality and reputation. TENCEL™ Luxe is the first cellulose filament yarn made from sustainable wood resources using a close loop production process awarded with the EU Ecolabel. With silky smoothness, liquid-like drape and color vibrancy, it is designed for sensuality yet engineered with environmental responsibility. Supremely smooth to the touch. As the eco-botanic version of silk, TENCEL™ Luxe offers the bridge between supreme quality and sustainable fashion.

About TENCEL™

TENCEL™ is the textile specialty brand under The Lenzing Group that covers specialty product offerings for apparel and home. TENCEL™ products define a new evolutionary step in terms of sustainability, functional benefits, and natural comfort. Featuring botanic origin and biodegradable quality, TENCEL™ Modal and Lyocell fibers are gentle on skin with smooth, long-lasting softness, color vibrancy and color retention features. TENCEL™ Modal and TENCEL™ Lyocell fibers are designated by the USDA (U.S. Department of Agriculture) BioPreferred® Program. Product brands under TENCEL™ includes TENCEL™ Active, TENCEL™ Denim, TENCEL™ Home, TENCEL™ Intimate, TENCEL™ Luxe and TENCEL™ for Footwear.

About the Lenzing Group

The Lenzing Group stands for ecologically responsible production of specialty fibers made from the renewable raw material wood. As an innovation leader, Lenzing is a partner of global textile and nonwoven manufacturers and drives many new technological developments.  

The Lenzing Group’s high-quality fibers form the basis for a variety of textile applications ranging from elegant ladies clothing to versatile denims and high-performance sports clothing. Due to their consistent high quality, their level of biodegradability and compostability, Lenzing fibers are also highly suitable for hygiene products and agricultural applications.

The business model of the Lenzing Group goes far beyond that of a traditional fiber producer. Together with its customers and partners, Lenzing develops innovative products along the value chain, creating added value for consumers. The Lenzing Group strives for the efficient utilization and processing of all raw materials and offers solutions to help redirect the textile sector towards a closed-loop economy.

Key Facts & Figures Lenzing Group 2018

Revenue: EUR 2.18 bn

Nameplate capacity: 1,034,000 tons

Employees: 6,839

TENCEL™, VEOCEL™, LENZING™, REFIBRA™, ECOVERO™, LENZING MODAL™, LENZING VISCOSE™, MICROMODAL™ and PROMODAL™ are trademarks of Lenzing AG.

 About Louis Vuitton

Since 1854, Louis Vuitton has brought unique designs to the world, combining innovation with style, always aiming for the finest quality. Today, the House remains faithful to the spirit of its founder, Louis Vuitton, who invented a genuine “Art of Travel” through luggage, bags and accessories which were as creative as they were elegant and practical. Since then, audacity has shaped the story of Louis Vuitton. Faithful to its heritage, Louis Vuitton has opened its doors to architects, artists and designers across the years, all the while developing disciplines such as ready-to-wear, shoes, accessories, watches, jewelry, and fragrance. These carefully created products are testament to Louis Vuitton’s commitment to fine craftsmanship. For further information: www.louisvuitton.com

About Léa Seydoux 

Léa Seydoux is an award-winning actress who will reprise her role as ‘Madeleine Swann’ in the upcoming James Bond franchise, NO TIME TO DIE, opposite Daniel Craig, Ana de Armas, and Lashana Lynch later this year. Additionally, she will star in the upcoming Wes Anderson film, THE FRENCH DISPATCH alongside Timothée Chalamet, Saoirse Ronan, Willem Dafoe, and Bill Murray, among others. Seydoux is known for her previous work in Drake Doremus’ ZOE opposite Ewan McGregor, and Thomas Vinterburg’s KURSK opposite Colin Firth and Matthias Schoenaerts. She also starred alongside Marion Cotillard, Vincent Cassel and Gaspard Ulliel in Xavier Dolan’s film, IT’S ONLY THE END OF THE WORLD, winner of the Grand Prix and the Ecumenical Jury Prize at Cannes. Other credits include Mosco Boucault’s French Drama, OH MERCY! Sam Mendes’ SPECTRE, Benoît Jacquot’s DIARY OF A CHAMBERMAID, and Yorgos Lanthimos’ THE LOBSTER, opposite Rachel Weisz, Colin Farrell and John C. Reilly, which won the Jury Prize at Cannes.  In 2014, Seydoux starred in several films including Bertrand Bonello’s SAINT LAURENT, which was nominated for several awards at Cannes; Wes Anderson’s THE GRAND BUDAPEST HOTEL opposite Ed Norton, Ralph Fiennes, Adrien Brody and Billy Murray, which went on to win four Oscars® ; Christophe Gans’ BEAUTY AND THE BEAST alongside Vincent Cassel, winning the César Award for “Best Production Design.” In 2013, Seydoux starred opposite Adèle Exarchopoulos in Abdellatif Kechiche’s BLUE IS THE WARMEST COLOR. The French romantic coming-of-age drama was the first film to have the Palme d’Or awarded to both the director and the lead actresses, with Seydoux and Exarchopoulos becoming the only women (apart from director Jane Campion) to have ever won the award.

PHOTOS FROM THE RED CARPET GREEN DRESS™ PRE-OSCARS GALA IN PARTNERSHIP WITH TENCEL™ LUXE

This Evening, February 6, the annual Red Carpet Green Dress (RCGD) Pre-Oscars Gala in partnership with TENCELLuxe hosted an intimate dinner and cocktail party with over 100 friends, partners and industry executives to celebrate their collaboration with textile giant Lenzing’s new luxury brand TENCEL™ Luxe, to launch a range of eco-couture materials.

Credit: Jose Perez

The event was held at the Absolut Elyx house in the Hollywood Hills, where RCGD founder Suzy Amis Cameron’s husband James Cameron hosted the evening. Celebrities in attendance included this year’s ambassadors Kaitlyn Dever (Unbelievable, Booksmart), Léa Seydoux (Spectre, Bond: No Time to Die), and Elena Andreicheva (BAFTA winner and current Oscar® nominee), who were also announced on the evening, along with past partners and allies including Danielle Macdonald, Tiffany Haddish, Meena Suvari, Zelda Williams and Tyrese Gibson.

The RCGD movement continues this week as Andreicheva and Seydoux debut eco-conscious gowns made using the inaugural textiles designed by top global designers at the 92nd Academy Awards®. The designers will be revealed on Oscar® Sunday, February 9, 2020. 

For additional information on the details and exclusive announcements that took place during the RCGD Pre-Oscars Gala, please refer to the official press release. 

 

RED CARPET GREEN DRESS™ COLLABORATES WITH LENZING’S TENCEL™ LUXE TO LAUNCH SUSTAINABLE ECO-COUTURE TEXTILES AND ANNOUNCES AMBASSADORS FOR OSCARS® 2020 CAMPAIGN

February 6, 2020 (LOS ANGELES)– 

In an exciting new step to expand its impact within the global fashion industry, Red Carpet Green Dress™ has collaborated with textile giant Lenzing’s new luxury brand TENCEL™ Luxe to launch a range of eco-couture textiles. The inaugural launch will deliver a game-changing solution to the fashion world, particularly red carpet fashion, which lacks a comprehensive range of natural material solutions.

The RCGD X TENCEL™ Luxe textiles will be unveiled on the 92nd Academy Awards ® red carpet as couture gowns worn by actress Léa Seydoux (Spectre, Bond: No Time to Die), and Oscar® nominated producer Elena Andreicheva (Learning to Skateboard in a Warzone- If You’re a Girl). A stunning design created by leading ethical luxury designer Benedetti Life will also be featured at the Red Carpet Green Dress™ Pre-Oscar Gala in Los Angeles on February 6th. Also representing the campaign and making a sustainable style statement on the Oscars® red carpet will be Golden Globe & BAFTA nominee Kaitlyn Dever (Booksmart & Unbelievable). 

Red Carpet Green Dress™ (RCGD) is a women-led global change-making organization founded by leading environmental advocate, Suzy Amis Cameron. RCGD has delivered its noteworthy Oscars red carpet design initiative with the Annual Academy Awards® for over a decade, dressing ambassadors such as Naomie Harris, Emma Roberts and Lakeith Stanfield in sustainable formal wear. 

 

 

“When we started the Red Carpet Green Dress™ journey 10 years ago, the hunt for textiles was both challenging and a cause for reflection,” shares Suzy Amis Cameron, Founder of RCGD. “Sustainable fabrics were just not easy to find, and even with dedicated resources, finding the right fabric for an Oscars worthy gown nearly proved impossible. Fast forward 10 years and sustainable fashion has become the mainstay we always knew it would.”

 

RCGD has collaborated with some of the top fashion brands from around the world including Louis Vuitton, Vivienne Westwood, Reformation and Armani, and has delivered global student-focused programs with fashion colleges including ESMOD Paris since 2009. RCGD will now take its work beyond the red carpet to create an industry movement with its partnership with TENCEL™ Luxe. A revolutionary milestone for sustainable textiles, TENCEL™ Luxe will set a new benchmark in the future of eco-couture. In a world where clothing represents more than 60% of the total textiles used globally, this launch has the potential to create significant positive change. TENCEL™ Luxe branded filament yarns are of 100% botanic origin and are produced using a renewable wood source. Made specifically for the high-fashion sector, the yarns will come in a variety of weights with varying mixes of the revolutionary TENCEL™ Luxe yarn, including a luxury textile derived exclusively from the filament yarn, a lush silk blend, and a rich cashmere fusion.

 

“We are proud to partner with our friends at Red Carpet Green Dress™ to introduce sustainable alternatives for eco-couture,” added Harold Weghorst, Vice President of Global Brand Management, Lenzing AG. “We are thrilled that more world-leading organizations are taking a bigger stride to promote sustainability, and we will continue to work closely with brands and industry partners to not only drive sustainability in day-to-day fashion, but also in haute-couture and red carpet looks.”

 

Under the leadership of the new CEO of RCGD, Samata, the textiles will be milled in Asia and available worldwide later this year to emerging and established designers. “Only a tiny percentage of the leading fashion brands are capable of tracking their garments back to the fiber origin, and with our TENCEL™ Luxe collaboration we plan to be part of the movement to make this the norm,” shares Samata. “We are excited to be part of providing a solution for the global fashion industry market.

 

————————————————————————————————

 

About Red Carpet Green Dress

Red Carpet Green Dress™ (RCGD) is a women-led global change-making organization. Conceived in 2009 by Suzy Amis Cameron, RCGD challenges designers from around the world to deliver eco-friendly garments through a no-waste approach, focusing on social impact consideration, fair and humane treatment of manufacturers, a clear supply chain, and materials which use a high proportion of recycled and biodegradable materials.

Leading fashion houses including Louis Vuitton, Vivienne Westwood, Armani, Elie Saab, Swarovski, Christian Siriano, Bulgari, Dunhill and Reformation have joined the campaign to create sustainable red carpet wear. Celebrities including Sophie Turner, Emma Roberts, Gina Rodriguez, LaKeith Stanfield, Kellan Lutz, Camila Alves, and Naomie Harris have joined the campaign as representatives. RCGD™ has been featured in Vanity Fair, W Magazine, People, Hello Giggles, The Hollywood Reporter, WWD, Washington Post, Harper’s Bazaar, VOGUE, Refinery29, The Guardian, ELLE, LA Times, The New York Times, InStyle and others.

 

About TENCEL™ Luxe

Aspiring to lead the pursuit of eco-friendly solutions for textiles, garments, and fashion, TENCEL™ Luxe targets premium and luxury brands that aim to blend high fashion with sustainability while maintaining quality and reputation. TENCEL™ Luxe is the first cellulose filament yarn made from sustainable wood resources using a close loop production process awarded with the EU Ecolabel. With silky smoothness, liquid-like drape and color vibrancy, it is designed for sensuality yet engineered with environmental responsibility. Supremely smooth to the touch. As the eco-botanic version of silk, TENCEL™ Luxe offers the bridge between supreme quality and sustainable fashion.

 

About TENCEL™

TENCEL™ is the textile specialty brand under The Lenzing Group that covers specialty product offerings for apparel and home. TENCEL™ products define a new evolutionary step in terms of sustainability, functional benefits, and natural comfort. Featuring botanic origin and biodegradable quality, TENCEL™ Modal and Lyocell fibers are gentle on skin with smooth, long-lasting softness, color vibrancy and color retention features. TENCEL™ Modal and TENCEL™ Lyocell fibers are designated by the USDA (U.S. Department of Agriculture) BioPreferred® Program. Product brands under TENCEL™ includes TENCEL™ Active, TENCEL™ Denim, TENCEL™ Home, TENCEL™ Intimate, TENCEL™ Luxe and TENCEL™ for Footwear.

 

About the Lenzing Group

The Lenzing Group stands for ecologically responsible production of specialty fibers made from the renewable raw material wood. As an innovation leader, Lenzing is a partner of global textile and nonwoven manufacturers and drives many new technological developments.  

The Lenzing Group’s high-quality fibers form the basis for a variety of textile applications ranging from elegant ladies clothing to versatile denims and high-performance sports clothing. Due to their consistent high quality, their level of biodegradability and compostability, Lenzing fibers are also highly suitable for hygiene products and agricultural applications. The business model of the Lenzing Group goes far beyond that of a traditional fiber producer. Together with its customers and partners, Lenzing develops innovative products along the value chain, creating added value for consumers. The Lenzing Group strives for the efficient utilization and processing of all raw materials and offers solutions to help redirect the textile sector towards a closed-loop economy.

 

Key Facts & Figures Lenzing Group 2018

Revenue: EUR 2.18 bn

Nameplate capacity: 1,034,000 tons

Employees: 6,839

TENCEL™, VEOCEL™, LENZING™, REFIBRA™, ECOVERO™, LENZING MODAL™, LENZING VISCOSE™, MICROMODAL™ and PROMODAL™ are trademarks of Lenzing AG.

 

 

 

RCGD and Textile Enquiries:

Samata 

CEO

samata@rcgdglobal.com

 

Media Contact: 

Lenzing – TENCEL™ Luxe
Rita Ng

T: (852) 3718 5675

E: r.ng@lenzing.com

 

We have a special auction live to celebrate our special red carpet season!

Since its inception, Red Carpet Green Dress has grown to include brand collaborations, internships, knowledge-share platforms and educational experiences for students, and our remit continues to grow. The sustainable fashion movement has been gathering momentum recently as more information, techniques, textiles and support becomes available. For nearly a decade our campaign has built upon a reputation associated with consideration, due diligence, authenticity, high impact and sustainable education. We continuously strive to create knowledge sharing platforms and connect resources between the brands we work with and the independent suppliers we seek out. Through our work we engage local communities from environmental schools to design colleges, to help the emerging generation of talent find a meaningful and environmentally-focused place within the design world. Red Carpet Green Dress have worked with fashion colleges around the world, including the Fashion Institute of Design & Merchandising and Fashion Institute of Technology to create internship and work experience opportunities for young designers.

To date our campaigns have worked with designers and emerging talent from over 21 countries, specifically China, Scotland, Ireland, UK, Ukraine, India, Brazil, Australia, Jamaica, Puerto Rico, Wales, Poland, France, Lebanon, Italy, Ghana, Venezuela, New Zealand, Cambodia and the USA.

Through our fundraising in 2020 we aim to keep providing opportunities to emerging design talents whilst delivering sustainable solutions to the fashion industry. Be part of helping us to make a difference! Find out about our Tesla Factory Tour Auction right here, which kicks off our season of fundraising. This unique experience offers you and a guest a behind-the-scenes tour of Tesla’s revolutionary factory in Fremont, CA (Not open to the public).

Meet our new CEO, Samata

18th November 2019, Los Angeles – Red Carpet Green Dress LLC today confirmed that Samata has been appointed as CEO

As CEO, Samata’s vision for Red Carpet Green Dress focuses on the organisation’s longstanding exclusive partnership with The Academy, ongoing eco-collaborations creating accessible sustainable products for the global fashion industry with impact brands, sustainable retail, education with a focus on GenXYZ, the creation of educational and entertaining digital content, alongside the expansion of RCGD’s global presence with a focus on emerging markets and manufacturing.

Suzy Amis Cameron, Founder of Red Carpet Green Dress comments: “Samata’s appointment as CEO of Red Carpet Green Dress LLC is the natural next step for what has been a successful 8 years steering Red Carpet Green Dress. Whilst creating brand partnerships with the likes of TESLA, Vivienne Westwood, Louis Vuitton and Swarovski, she has successfully ensured that the organisation remains both relevant and innovative. Samata has a strong  focus and recognises the increasing importance of innovation and collaboration in the sustainable fashion field. She will continue to drive the development of compelling collaborations and solutions for a more sustainable future, which meet the evolving needs of our partners and supporters globally.”

Samata’s career has spanned more than 15 years in fashion and media – from garment design and manufacturing to magazine editing and PR. She joined Red Carpet Green Dress initially as the campaign’s contest winner in 2011 before progressing to Campaign Director and then most recently Vice President. Her expertise in eco-design solutions and business has been called upon by sitting Prime Ministers and business leaders, alongside notable industry summits summits and platforms including ITV News, SXSW Eco, Copenhagen Fashion Summit, U.S Department of State Bureau of International Information Programs, Fashion Institute of Technology in New York, Central St Martins (London), Fashion Institute of Design & Merchandising (LA), and Berkeley (NYC). Engaging with fashion design students and aspiring fashion entrepreneurs, Cambridge-born Samata creates content about sustainable business for platforms such as The Guardian, Huffington Post and VOGUE. A published author (Bloomsbury), before winning the design contest for Red Carpet Green Dress, Samata was an award-winning womenswear designer.

Samata, CEO of Red Carpet Green Dress LLC, comments: “Red Carpet Green Dress is global change-making organisation from ‘moment’ to movement, bringing sustainable design to the forefront of conversation and action within the fashion industry. I am delighted to lead the dynamic and innovative Red Carpet Green Dress team in line with our founder Suzy Amis Cameron’s ambitious vision, playing a key role in shifting the global conversation on sustainable design within the fashion, media and entertainment industry. Together with our partners and supporters – old and new – we will also continue to work with a diverse and inclusive range of talent to ensure that we remain inspiring and reflect the world around us as accurately as possible.”

VIDEO RCGD 2019: Celebrating A Decade Of Sustainable Fashion On The Red Carpet

Celebrating 10 years of sustainable fashion, author, actor and environmental advocate Suzy Amis Cameron hosted her annual Red Carpet Green Dress (RCGD) Pre-Oscars Celebration in partnership with TESLA, Absolut Elyx, AMUR and AKA West Hollywood at the Albright Fashion Library in Beverly Hills.

RCGD 2019: Celebrating A Decade Of Sustainable Fashion On The Red Carpet from Suzy Amis Cameron on Vimeo.

BLACKKKLANSMAN’S LAURA HARRIER WOWS IN BESPOKE ETHICAL LOUIS VUITTON GOWN AT THE 91ST ACADEMY AWARDS® REPRESENTING SUZY AMIS CAMERON’S RED CARPET GREEN DRESS INITIATIVE

LOS ANGELES (FEB. 24, 2019) – As a partner with Suzy Amis Cameron’s celebrated Red Carpet Green Dress (RCGD) campaign,  BlacKkKlansman lead actress Laura Harrier, wowed the crowd as she arrived to the 91st Academy Awards ® wearing bespoke ethical gown made by Louis Vuitton.

HOLLYWOOD, CA – FEBRUARY 24: Laura Harrier attends the 91st Annual Academy Awards at Hollywood and Highland on February 24, 2019 in Hollywood, California. (Photo by Steve Granitz/WireImage).

Harrier’s gown was created in the Louis Vuitton’s Paris atelier with an ethical and eco-responsible approach established with long-time verified suppliers. The gown is made of TARONI SPA blue crepe silk certified by the Global Organic Textile Standards (GOTS), which is the worldwide leading textile processing standard for organic fibres, including ecological and social criteria.

The handmade embroidery by Vermont Paris required more than 450 hours of work, and is made of glass beads, Swarovski crystal shards and sequins respecting the STANDARD 100 by OEKO-TEX®, an international quality label for harmless textiles.

To qualify as a RCGD eco-conscious garment, each piece must either be made from sustainable materials, including organic, recycled or repurposed fibers. Other features include using hand-made detailing or incorporating natural dye processing, with a dedicated focus on minimal negative impact on the environment, and environmentally and socially responsible design.

This year makes the 10th anniversary of RCGD, and in honor of this, the sustainable criteria will be overseen by Good On You, a new partner of RCGD. Good On You is the world’s leading rating system on ethical and sustainable fashion to assist people in making positive shopping choices–all delivered through an accessible app.

Amis Cameron launched RCGD back in 2009, with the intention to create awareness for the importance of sustainable practices in fashion.  Each year, RCGD works with international designers to create sustainable eveningwear to showcase during the Academy Awards®.

Also supporting the sustainable lifestyle are RCGD 2019 partners TESLA, Absolut Elyx and AKA luxury serviced residences, a vibrant destination featuring exquisite residences designed for stays of 31 days or longer. It is because of their help along with annual contests that financial security can be provided to MUSE School CA. MUSE School CA is an environmental non-profit educational organization Amis Cameron founded in Calabasas, Calif. with her sister Rebecca Amis. This assistance enables students to access a transformative educational experience. MUSE School CA ensures smaller class sizes, personalized instruction and learning practices; all set within an inspiring and beautiful campus. Through these key elements, MUSE School CA paves the way in creating leaders of the future. For more information, go to www.museschool.org.

For more information please visit: http://www.redcarpetgreendress.com.

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ABOUT RED CARPET GREEN DRESS:

Red Carpet Green Dress is an internationally recognized organization that combines the worlds of fashion and sustainability. Currently in its tenth year, the campaign was conceived  by Suzy Amis Cameron during the press tour for her husband, James Cameron’s film “Avatar”. Her hope is to draw attention to the importance of more sustainable practices in fashion by challenging designers from around the world to think about fashion in an eco-friendly context. The campaign also raises funds for MUSE School CA, a non-profit educational organization that Amis Cameron co-founded with her sister Rebecca Amis, in Calabasas, California.

ABOUT LAURA HARRIER:

A native of Chicago, Laura Harrier began her career at 17 as an international fashion model where she traveled the world and graced the pages of Elle, Glamour, Marie Claire, Vanity Fair, and others. Upon moving to New York to study acting at William Esper Studios, she shortly thereafter landed principal roles in the AMC pilot “Galyntine” and the HBO pilot “Codes of Conduct” directed by Steve McQueen. She made her screen debut in Richard LaGravenese’s film The Last Five Years and last year she starred as “Liz Allan” opposite Tom Holland in Spider-Man: Homecoming. This year, Harrier stars in Spike Lee’s new movie, “BlacKkKlansman,” opposite John David Washington and Corey Hawkins that is currently nominated for six Academy Awards.  Currently, Harrier can be seen as the face of Louis Vuitton in their latest campaign and has also joined the Bulgari family as one of the Brand’s Ambassadors for the second consecutive year.

ABOUT LOUIS VUITTON:

Since 1854, Louis Vuitton has brought unique designs to the world, combining innovation with style, always aiming for the finest quality. Today, the House remains faithful to the spirit of its founder, Louis Vuitton, who invented a genuine “Art of Travel” through luggage, bags and accessories which were as creative as they were elegant and practical. Since then, audacity has shaped the story of Louis Vuitton. Faithful to its heritage, Louis Vuitton has opened its doors to architects, artists and designers across the years, all the while developing disciplines such as ready-to-wear, shoes, accessories, watches, jewelry, and fragrance. These carefully created products are testament to Louis Vuitton’s commitment to fine craftsmanship. For further information: www.louisvuitton.com

 

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