RED CARPET GREEN DRESS™ PARTNERS WITH TENCEL™ LUXE TO LAUNCH GLOBAL SUSTAINABLE DESIGN CONTEST OPPORTUNITY FOR DESIGN COMMUNITY AND RAISE FUNDS FOR GARMENT WORKERS IMPACTED BY COVID-19

May 12, 2020 (LOS ANGELES) – Red Carpet Green Dress™ is launching the RCGD Global Design Contest 2020 in partnership with TENCEL™ Luxe. 

Founded by leading environmentalist Suzy Amis Cameron, the international design contest is open to anyone over the age of 21. Talented and serious designers, whether they are emerging or established professionals, from all over the world are welcome to enter. The designers can submit their application through rcgdglobal.com, from May 12th – July 30th. The winners will be selected in late August by an international panel of sustainable fashion experts. The winning designers will get the opportunity to dress prominent influencers in the fashion and entertainment industry for an exciting red carpet moment and present their work to an audience of eco-influencers in LA at the RCGD Gala, along with a monetary award, and business mentorship and more. 

Supported by the Conscious Fashion Campaign in collaboration with the United Nations Office for Partnerships, the campaign and contest will be directing a percentage of funds raised towards two crucial organizations: Awaj Foundation in Bangladesh and The Fifth Pillar (in cooperation with Fair Wear) in Myanmar, as provision for disproportionately vulnerable garment workers severely impacted by the COVID-19 pandemic. 

At RCGD, we believe this is an important time for our sustainable design contest, which champions a message of hope and opportunity, particularly when spirits are so low. When Suzy Amis Cameron started the initiative in 2009, her motivations were to create opportunities and visibility for fashion designers and to fundraise for environmental or socially responsible causes. We could not think of a more relevant time to step up for both of those reasons, over 10 years later. We are excited to partner with TENCEL™ Luxe and put the crucial spotlight on emerging design talent, and at the same time the incredible work our allies at Awaj Foundation in Bangladesh and The Fifth Pillar in Myanmar are doing to support garment workers right now,” said Samata Pattinson, CEO of Red Carpet Green Dress™.

For decades, sustainability has always been sidelined in eco-couture. Through our partnership with Red Carpet Green Dress™, we are able to put the spotlight on sustainability on the red carpet. We are thrilled to join hands with Red Carpet Green Dress™ in the RCGD Global Design Contest 2020 and together, we will take a greater stride forward to build a more sustainable industry ecosystem. We look forward to seeing many creative eco-couture entries and inspire designers all over the world to support us in driving sustainability in the fashion industry,” said Harold Weghorst, Vice President of Global MARKETING, Lenzing AG.

Red Carpet Green Dress™ shares our vision in impacting positive change within the fashion industry. Working hand in hand with the United Nations Office for Partnerships we aim to support meaningful multi-stakeholder collaborations which secure a future where no one is left behind. RCGD Global Design Contest 2020 is the epitome of aligning with the Sustainable Development Goals as a roadmap to recovery in these unprecedented times to shape the future of fashion. Empowering next generation talent along with supporting women garment workers is a catalyst to commitment towards dynamic and lasting change,” said Kerry Bannigan, Founder Conscious Fashion Campaign in collaboration with the United Nations Office for Partnerships

The Fifth Pillar in Myanmar

Red Carpet Green Dress™ was conceived in response to the growing need for sustainable fashion. When faced with the lack of ethical fashion choices whilst attending global premieres of husband James Camerons’ ‘Avatar’, campaign founder Suzy Amis Cameron decided that it was time for a change. She created a design contest which challenged emerging and established designers across the globe to create sustainable Oscar-worthy gowns, thus fulfilling the Green Dress criteria to serve the obvious need for more sustainability in the industry. During this current pandemic so many have lost their jobs including garment workers. By directing a percentage of funds raised through entries – there is a nominal $30 entry fee  – and direct contributions from RCGD and partners to the Awaj Foundation and The Fifth Pillar (in cooperation with Fair Wear), they aim to step up for these workers and create opportunities for the global design community at the same time. RCGD will be also providing face masks to the garment workers, many of whom are either being forced back to factory work prematurely or are in precarious and vulnerable positions. 

The Prize

Winning designers will be announced in late August. 

The prize includes: 

  • The opportunity to dress prominent influencers in the fashion and entertainment industry for a red carpet moment. The unveiling event(s) will be announced at a later date. 
  • Present your work to an audience of eco-influencers in LA along
  • A monetary award of $1,000
  • Business mentorships with Laura Basci and RCGD CEO Samata
  • An invitation to join the Red Carpet Green Dress™ Oscars Gala in Los Angeles

The Judges: 

  • Suzy Cameron, Founder – A noted environmental leader, business pioneer, mom of five and new grandma, Suzy Amis Cameron is committed to caring for our wild, living Earth, with an emphasis on plant-based food  to address climate change. In 2009, she launched Red Carpet Green Dress™, a global sustainable fashion campaign showcasing environmentally responsible fashions on the red carpet in partnership with The Oscars. RCGD also co-creates sustainable garments with luxury international fashion brands.
  • Nazma Akter – The founder and Executive Director of Awaj Foundation. Nazma has been fighting to improve workers’ rights, especially women workers, in the garment sector in Bangladesh for over 32 years. Nazma is also the President of Sommilito Garments Sramik Federation, one of the largest union federations in Bangladesh, and co-chair of Asia Pacific Women’s Committee of IndustriALL Global Union.
  • Laura Basci –  Swiss fashion designer and haute couture tailor based in Los Angeles. She delivers flawless fits for celebrities for countless award shows, red carpet events, video & photo shoots and TV & movie productions. Top designers, stylists and celebrities have made Laura Basci one of the most in demand names for haute couture tailoring and fashion design in Los Angeles and the rest of the world. 
  • Harold Weghorst – Vice President of Global Brand Management at Lenzing AG. A veteran in the global branding and marketing sector, Weghorst has been driving the leading cellulose fibers company’s transformation from a B2B company to a B2B2C company since June 2016, whilst heading the company’s international marketing efforts.

Find out more and enter the contest here.

RCGD partners with TFS Natural Home by The Futon Shop to distribute masks

THE RCGD Global Design Contest 2020 in partnership with TENCEL™ Luxe is teaming up with TFS Natural Home by The Futon Shop to distribute masks to vulnerable garment workers in Myanmar and Bangladesh as part of the 2020 campaign

The RCGD Global Design Contest 2020 in partnership with TENCEL™ Luxe will be contributing funds to two crucial organisations, Awaj Foundation in Bangladesh and The Fifth Pillar in Myanmar (in cooperation with Fair Wear). During this time of uncertainty and in the midst of a global pandemic, many garment workers in Bangladesh and Myanmar are being pressured to return to work or risk forfeiting future income. These women, children and men with little to no protection, will be working within populated factory conditions and as a result, are extremely vulnerable to Covid-19.

In response to the need for PPE masks, TFS Natural Home by The Futon Shop quickly shifted production from organic furniture to organic cotton barrier and copper infused face masks. According to CEO, Suzanne Diamond of TFS Natural Home by The Futon Shop, “TFS Natural Home by The Futon Shop values the importance of this timing and given the shortage of vital PPE, we have donated face masks to San Francisco bay area homeless shelters, Native Americans, and health care workers.”

The company has already delivered over 30,000 masks to consumers and essential workers from state transportation departments, national parks, to front line restaurants and retailers, to country clubs and clinics. Based in San Francisco, TFS Natural Home by The Futon Shop has stayed committed to offering the best organic and eco-friendly ingredients, creating healthy, non-toxic furniture since 1976.

Global RCGD 2020 Survey

Red Carpet Green Dress is on a mission to make sustainable fashion more inclusive

RCGD has worked with brands and talent from around the world, so a global lens has always been important to us. We recently worked out that our campaign has collaborated with designers and film talent from over 20 countries (take a look below)! Now, more than ever, we want to make sure that our work speaks to all of you, where you are in the world. This survey will help us to do that, and do it in a way that makes our global community feel, and be, included.

We would appreciate your participation in this short survey to help us along our way!

Thank you.

What we are reflecting on this Earth Day…

What we are reflecting on this Earth Day…

In 2014 Gaia Vince, a freelance British environmental journalist, broadcaster and non-fiction author released an incredible book – Adventures in the Anthropocene: A Journey to the Heart of the Planet We Made. We don’t think that there could be a more timely time to talk about it, and recommend you pick it up. Winner of the Royal Society Winton Prize for Science Books 2015, it is a fascinating tour of the human side of climate change, complete with its perils. It holds a mirror up to humanity’s epoch to reveal all we have destroyed, but may yet be able to save. It follows the inspired efforts of ordinary people to adapt and survive with grace, in the words of The Human Age author, Diane Ackerman. Today we need ordinary people to adapt and survive with grace once more.

We are in the midst of a global tragedy, but in our sustainable spaces, we are best equipped to emerge on the other side fighting for a new normal. Earth Day, an annual event celebrated today around the world to demonstrate support for environmental protection, was itself founded in reaction to a tragedy. In early 1969, a well drilled by Union Oil Platform A off the coast of Santa Barbara, California, blew up. More than three million gallons of oil spewed, killing more than 10,000 seabirds, dolphins, seals, and sea lions. As an eventual reaction to this disaster, Earth Day was born. This year we have been given an apt theme of ‘climate action’— and that second word carries significant provocation.

Action.

COVID-19 has shown us that the competitive fashion industry can act and be collaborative in a way that no one imagined. And, shockingly, it can be agile. We have seen record short response times, factories being redirected in purpose overnight, and the notorious red tape and barriers – often used as excuses as per why change could not happen quick enough – literally disappearing.

We have proudly seen our partners TESLA providing ventilators, or the LVMH group producing hand sanitizer and previous design collaborator Christian Siriano making masks for hospitals. The speed to respond and disrupt the market is what has always needed to happen. This is encouraging. It shows what we can do, when needs must. And right now, needs must. We are hopeful about a new era for our industry. One of collective accountability and of a renewed, and actual, commitment to collaboration. Are you?

With love,

RCGD

The video is here! Red Carpet Green Dress™ Gala 2020 in partnership with TENCEL™ Luxe

On Feb 6, 2020, the Annual Red Carpet Green Dress™ (RCGD) Pre-Oscars Gala in partnership with TENCEL™ Luxe hosted an intimate dinner and cocktail party with over 100 friends, partners and industry executives. The launch celebrated a collaboration between textile giant Lenzing’s new luxury brand TENCEL™ Luxe and Red Carpet Green Dress to launch a range of eco-couture materials.

Red Carpet Green Dress™ Gala 2020 in partnership with TENCEL™ Luxe from Suzy Amis Cameron on Vimeo.

The 11th Pre Oscar party was held at the private residence of Absolut Elyx CEO, Jonas Tahlin. Guests in attendance included this year’s ambassadors Kaitlyn Dever (Unbelievable, Booksmart), Léa Seydoux (Spectre, Bond: No Time to Die), and Elena Andreicheva (BAFTA winner and current Oscar® nominee), who were also announced on the evening, along with past partners and allies including Danielle Macdonald, Tiffany Haddish, Tyrese Gibson, Meena Suvari and Zelda Williams. The RCGD X TENCEL™️ Luxe textiles were unveiled on the 92nd Academy Awards ®️ red carpet as couture gowns worn by actress Léa Seydoux , Elena Andreicheva and Kaitlyn Dever.

Sustainability is more than one thing – CEO Message

A message from our CEO

“Sustainability is more than one thing. Over the years, our campaign has put a spotlight on sustainability through a number of different perspectives. These have included vintage, recycling, artisan, handmade, repurposing, vegan, quality over quantity, fairtrade, botanical solutions and zero-waste. Our incredible ambassadors and the fashion brands we have worked with represent many cultures and backgrounds (21 countries to be exact), and have connected with different elements of this movement too. Some with vintage, some with upcycling, others with plant-based solutions and others with a focus on quality. The common denominator has been their interest and willingness to put themselves out there and be part of making one small sustainable statement, sharing their platform to help us reach a wider audience, and engage with more people. When someone has made a small or big change in their lifestyle due to interacting with our campaign, it is a win for us. We believe in going from moment to movement. The sustainable journey starts with one step. These different passions reflect the diverse landscape that sustainability truly is. It will never be just one thing, and no single cause owns the conversation. It’s time that we  stop using sustainability as a way to out-green each other, or shame people out of the dialogue. We embrace our vintage enthusiasts, our plant-based advocates, our artisan community, our quality over quantity voices and all the other people working in the middle of, of the outskirts of, the sustainable fashion space. All of these voices make a difference and add value. So whilst we support the number of different ways sustainable can be expressed, we don’t support a ‘my way or the highway’ attitude. Let’s work together to show the ways sustainability can speak to a global audience and include, not exclude people. Let’s not erase voices, just because they come from someone whose eco-mission is not the same as ours. We can only shift the needle together, with our different perspectives adding value to the conversation.”

Samata, CEO – Red Carpet Green Dress

At Red Carpet Green Dress, we recognise that sustainable fashion is an important area with many interpretations. Some believe it can be defined by a no-waste, circular economy approach, others by the use of solely organic or certified materials or a reduced carbon print production process. Others believe it is about a fair and humane treatment of manufacturers and a clear supply chain, or even recycling. For us, it is any/all of the above. As part of our general design criteria, we believe that sustainable fashion means producing garments with consideration of the environmental and social impact that they will have throughout its total life cycle. Take a look at some of the videos of our campaign over the years in the media channel, and find out more about our criteria here.

RCGD launches THE HUB for COVID-19

As the coronavirus takes its toll on the global economy, businesses of all sizes, sectors and markets face an uncertain future. The fashion and retail industries in particular need to steer through changing consumer sentiment, shuttered stores and disruption to the usual cadences of seasonality. Here, in our little hub, you will find useful articles, helpful lists, pointers for designers seeking a little inspiration and more. We have more initiatives planned to help our much beloved industry during a challenging time. We remain helpful that now and gong forwards we can pull together and pull each other through.

Take a look at THE HUB here.

BAFTA AWARD WINNER & OSCAR® NOMINEE ELENA ANDREICHEVA MAKES ACADEMY AWARDS® DEBUT IN ECO-CONSCIOUS LAURA BASCI GOWN AS PART OF SUZY AMIS CAMERON’S RED CARPET GREEN DRESS™ IN COLLABORATION WITH TENCEL™ LUXE

RCGD X TENCEL LUXE UNVEIL NEW TEXTILE AS A PART OF THE ETHICAL DESIGN 

LOS ANGELES (FEB. 9, 2020) ​– Suzy Amis Cameron’s Red Carpet Green Dress™(RCGD) in collaboration with TENCEL™ Luxe, has partnered with BAFTA winner and one of the few female Oscar® nominees Elena Andreicheva, for this year’s campaign.  Andreicheva, nominated for her work on the documentary short Learning to Skateboard in a Warzone (if you’re a girl), made her debut at the 92nd Academy Awards ® wearing an eco-conscious bespoke Laura Basci gown. The dress is hand made, hand beaded with swarovski crystals in Basci’s studio in Los Angeles. The fabric is part of the newly launched Red Carpet Green Dress textile range made from TENCEL™ Luxe filament yarn, blended with cashmere.

HOLLYWOOD, CALIFORNIA – FEBRUARY 09: Director Elena Andreicheva attends the 92nd Annual Academy Awards at Hollywood and Highland on February 09, 2020 in Hollywood, California. (Photo by Jeff Kravitz/FilmMagic)

Laura Basci is a Swiss fashion designer based in Los Angeles. Laura Basci focuses on using sustainability in her work. It is the brand’s mission to combine luxury designs with environmental consciousness.

RCGD was conceived in 2009 by Suzy Amis Cameron during the press tour for her husband, James Cameron’s film “Avatar”. In partnership with The Academy Awards®, RCGD challenges designers from around the world to deliver eco-friendly garments through a no-waste, circular economy approach, social impact consideration, fair and humane treatment of manufacturers, a clear supply chain and, importantly, materials which use a high proportion of eco-friendly and recycled materials. Turning red carpet moments into sustainable design movements in 2020 and beyond, the organization will continue its sustainable collaborations with impact brands, educational initiatives for emerging talent, in addition to the creation of groundbreaking digital content.

Leading fashion houses Louis Vuitton, Vivienne Westwood, Armani, Elie Saab, Swarovski, Christian Siriano, Bulgari, Dunhill and Reformation have joined the campaign to create sustainable gowns for the biggest award show in the world, The Academy Awards®. Established campaign representatives have included Naomie Harris, Olga Kurylenko, Kellan Lutz, Gina Rodriguez, Sophie Turner, Emma Roberts, Priyanka Bose, Lakeith Stanfield, Zoey Deutch, Camila Alves, Danielle Macdonald and Laura Harrier. 

To qualify as a RCGD eco-conscious garment, each piece must either be made from sustainable materials, including organic, recycled or repurposed fibers. Other features include using hand-made detailing or incorporating natural dye processing, with a dedicated focus on minimal negative impact on the environment, and environmentally and socially responsible design. TENCEL™ Luxe filament yarns are made from sustainable wood resources using a close loop production process awarded with the EU Ecolabel.
 
The sustainable criteria is overseen by Good On You, a partner of RCGD. Good On You is the world’s leading rating system on ethical and sustainable fashion to assist people in making positive shopping choices–all delivered through an accessible app.
 
For more information please visit: www.rcgdglobal.com

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About Red Carpet Green Dress™:

Red Carpet Green Dress™ (RCGD) is a women-led global change-making organization. Conceived in 2009 by Suzy Amis Cameron, RCGD challenges designers from around the world to deliver eco-friendly garments through a no-waste approach, focusing on social impact consideration, fair and humane treatment of manufacturers, a clear supply chain, and materials which use a high proportion of recycled and biodegradable materials. 

Leading fashion houses including Louis Vuitton, Vivienne Westwood, Armani, Elie Saab, Swarovski, Christian Siriano, Bulgari, Dunhill and Reformation have joined the campaign to create sustainable red carpet wear. Celebrities including Sophie Turner, Emma Roberts, Gina Rodriguez, LaKeith Stanfield, Kellan Lutz, Camila Alves, and Naomie Harris have joined the campaign as representatives. RCGD™ has been featured in Vanity Fair, W Magazine, People, Hello Giggles, The Hollywood Reporter, WWD, Washington Post, Harper’s Bazaar, VOGUE, Refinery29, The Guardian, ELLE, LA Times, The New York Times, InStyle and others.

 

About TENCEL™ Luxe

Aspiring to lead the pursuit of eco-friendly solutions for textiles, garments, and fashion, TENCEL™ Luxe targets premium and luxury brands that aim to blend high fashion with sustainability while maintaining quality and reputation. TENCEL™ Luxe is the first cellulose filament yarn made from sustainable wood resources using a close loop production process awarded with the EU Ecolabel. With silky smoothness, liquid-like drape and color vibrancy, it is designed for sensuality yet engineered with environmental responsibility. Supremely smooth to the touch. As the eco-botanic version of silk, TENCEL™ Luxe offers the bridge between supreme quality and sustainable fashion.

About TENCEL™

TENCEL™ is the textile specialty brand under The Lenzing Group that covers specialty product offerings for apparel and home. TENCEL™ products define a new evolutionary step in terms of sustainability, functional benefits, and natural comfort. Featuring botanic origin and biodegradable quality, TENCEL™ Modal and Lyocell fibers are gentle on skin with smooth, long-lasting softness, color vibrancy and color retention features. TENCEL™ Modal and TENCEL™ Lyocell fibers are designated by the USDA (U.S. Department of Agriculture) BioPreferred® Program. Product brands under TENCEL™ includes TENCEL™ Active, TENCEL™ Denim, TENCEL™ Home, TENCEL™ Intimate, TENCEL™ Luxe and TENCEL™ for Footwear.

About the Lenzing Group

The Lenzing Group stands for ecologically responsible production of specialty fibers made from the renewable raw material wood. As an innovation leader, Lenzing is a partner of global textile and nonwoven manufacturers and drives many new technological developments.  

The Lenzing Group’s high-quality fibers form the basis for a variety of textile applications ranging from elegant ladies clothing to versatile denims and high-performance sports clothing. Due to their consistent high quality, their level of biodegradability and compostability, Lenzing fibers are also highly suitable for hygiene products and agricultural applications. 

The business model of the Lenzing Group goes far beyond that of a traditional fiber producer. Together with its customers and partners, Lenzing develops innovative products along the value chain, creating added value for consumers. The Lenzing Group strives for the efficient utilization and processing of all raw materials and offers solutions to help redirect the textile sector towards a closed-loop economy.

Key Facts & Figures Lenzing Group 2018

Revenue: EUR 2.18 bn

Nameplate capacity: 1,034,000 tons

Employees: 6,839

TENCEL™, VEOCEL™, LENZING™, REFIBRA™, ECOVERO™, LENZING MODAL™, LENZING VISCOSE™, MICROMODAL™ and PROMODAL™ are trademarks of Lenzing AG.

 ABOUT ELENA ANDREICHEVA:

Elena Andreicheva is an Oscar®-nominated  and BAFTA-winning Producer and Filmmaker based in London, working across documentaries that fuse personal stories with powerful journalism. She has collaborated with some of the media industry’s top production companies on films for the BBC, C4, National Geographic and A&E among others, producing work on a variety of hard-hitting and hard-access topics – incarceration (12-YEAR-OLD LIFER, INSIDE THE GANGSTERS’ CODE), the war on drugs (DRUGS INC.) and human trafficking (SAVING THE CYBERSEX GIRLS). For her latest film as Producer, LEARNING TO SKATEBOARD IN A WARZONE (IF YOU’RE A GIRL), directed by Carol Dysinger, she filmed with girls training to skateboard and striving for an education in Afghanistan despite an oppressive culture. The film has won a BAFTA for British Short Film and Best Documentary Short at the Tribeca Film Festival and the IDA Documentary Awards. It has also been nominated for an Oscar®. Elena also directed the award-winning short POLISH GO HOME, looking into the immigration crisis in Britain through the eyes of a Polish family. She is currently developing a slate of features.

Media Contact:
Red Carpet Green Dress
Christina Garvin
T: 805.229.1612
E: Christina@sundaripr.com

ELENA ANDREICHEVA SHINES ONSTAGE AT THE OSCARS® WEARING A LAURA BASCI GOWN, MADE FROM EXCLUSIVE RCGD X TENCEL™ LUXE SUSTAINABLE TEXTILES

Andreicheva Takes Home Oscar For “Best Documentary Short Subject”

HOLLYWOOD, CALIFORNIA – FEBRUARY 09: (L-R) Carol Dysinger and Elena Andreicheva accept the Documentary – Short Subject – award for ‘Learning to Skateboard in a Warzone If You’re a Girl’ onstage during the 92nd Annual Academy Awards at Dolby Theatre on February 09, 2020 in Hollywood, California. (Photo by Kevin Winter/Getty Images)

LOS ANGELES — Filmmaker Elena Andreicheva shone on the Dolby Stage at the Academy Awards®  in a bespoke sustainable Laura Basci gown as a part of Red Carpet Green Dress™(RCGD) initiative in collaboration with TENCEL™ Luxe. Andreicheva took home an Oscar® for  Learning to Skateboard in a Warzone (if you’re a girl)The dress is handmade with fabric which is part of the newly launched Red Carpet Green Dress textile range made from TENCEL™ Luxe filament yarn, blended with cashmere. Hand-beaded with Swarovski crystals in Basci’s studio in Los Angeles. Laura Basci is a Swiss fashion designer based in Los Angeles. Laura Basci focuses on using sustainability in her work. It is the brand’s mission to combine luxury designs with environmental consciousness.

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About Red Carpet Green Dress™:

Red Carpet Green Dress™ (RCGD) is a women-led global change-making organization. Conceived in 2009 by Suzy Amis Cameron, RCGD challenges designers from around the world to deliver eco-friendly garments through a no-waste approach, focusing on social impact consideration, fair and humane treatment of manufacturers, a clear supply chain, and materials which use a high proportion of recycled and biodegradable materials.