The video is here! Red Carpet Green Dress™ Gala 2020 in partnership with TENCEL™ Luxe

On Feb 6, 2020, the Annual Red Carpet Green Dress™ (RCGD) Pre-Oscars Gala in partnership with TENCEL™ Luxe hosted an intimate dinner and cocktail party with over 100 friends, partners and industry executives. The launch celebrated a collaboration between textile giant Lenzing’s new luxury brand TENCEL™ Luxe and Red Carpet Green Dress to launch a range of eco-couture materials.

Red Carpet Green Dress™ Gala 2020 in partnership with TENCEL™ Luxe from Suzy Amis Cameron on Vimeo.

The 11th Pre Oscar party was held at the private residence of Absolut Elyx CEO, Jonas Tahlin. Guests in attendance included this year’s ambassadors Kaitlyn Dever (Unbelievable, Booksmart), Léa Seydoux (Spectre, Bond: No Time to Die), and Elena Andreicheva (BAFTA winner and current Oscar® nominee), who were also announced on the evening, along with past partners and allies including Danielle Macdonald, Tiffany Haddish, Tyrese Gibson, Meena Suvari and Zelda Williams. The RCGD X TENCEL™️ Luxe textiles were unveiled on the 92nd Academy Awards ®️ red carpet as couture gowns worn by actress Léa Seydoux , Elena Andreicheva and Kaitlyn Dever.

Sustainability needs to be inclusive of all efforts

Red Carpet Green Dress are proud to have been featured in a recent InStyle article. Our campaign’s work at the Oscars earlier this year was put in the spotlight and we are truly appreciative. At RCGD we work towards making sustainability inclusive – of people and of efforts. We believe that sustainability is for everyone. It is for all genders, races, ages, and orientations, and it is also for all movements. This means respecting people promoting upcycling and recycling, vintage or locally made, circular economy or second hand, you name it. We need to open the doors and include more voices, not create more restricted-access sections in private rooms.

As per the article,’Red Carpet Green Dress has always incorporated recycled or vintage elements into celebrity looks, including Naomie Harris’ 2013 Oscars dress that featured vintage beads, and Emma Roberts’ archival Armani piece from the 2017 Oscars. “Still, I don’t agree that that is the ‘the most’ sustainable,” RCGD CEO Samata said by email in February. “Whilst rewearing or spotlighting vintage is crucial, if we are not changing the way fashion is being made on a mass scale … we will continue to drown in a sea of waste. At RCGD we completely believe in sustainability being more than just one thing and strive to spotlight that every single year.”’


Take a look at the interview with InStyle written by the phenomenal Alden Wicker who spoke to CEO Samata and Laura Jones, celebrity and fashion stylist and founder of the sustainable fashion magazine The Frontlash, about why Red Carpets Will Never Be the Same After the Pandemic Is Over. Read it here now.


RCGD at 2020 Sustainable Fashion Forum

Red Carpet Green Dress CEO to join esteemed panel for 2020 Sustainable Fashion Forum. More than just an event, The Sustainable Fashion Forum is a unique experience that brings a wildly passionate community of conscious-minded consumers together with brands, industry leaders, and change-makers for an experience unlike any other. The forum is the place where curious minds gather online + IRL to connect & offer fresh perspectives on the issues and trends influencing sustainable fashion.

Find out more here.


Kudos to Fashion Revolution

Fashion Revolution is a global movement calling for more transparency in the fashion industry, also known as the movement behind ask #WhoMadeMyClothes #WhatsInMyClothes. The team have ingeniously created a Guide to Hosting a *Digital* Event for Fashion Revolution Week, so if you’ve been planning a swap, talk, workshop, film screening or demonstration, this is the go-to manual for making it virtual. In the words of the organisation, whilst we may not be able to mingle in our communities, the simple guide for digitising Fashion Revolution Week events, from film screenings to workshops and panel discussions, will ensure that you can share your Fashion Revolution with citizens around the world. Considering that we are just a fortnight away from the start of #FashionRevolution Week 2020 (and yes things will be a little different this year) it is time to get to work, using the platforms and access we god have to leverage collective action through social media. Take a look at the fantastic guide below!


A Thought For The Labour Behind The Label

We are living in strange and uncertain times. It was impossible to know a few months ago that our world would be turned on its head by the massive global that emergency Covid-19 has proven to be. For the first time in a century, our planet faces the threat of a pandemic, one that has steadily made its way into some of the most populated countries across the globe. We are stepping into uncharted territory. Our thoughts and prayers are with the people infected and those who have lost someone along the way. During this time of uncertainty, we must also think of our colleagues, the garment workers in the fashion industry.  

Image courtesy of Labour Behind The Label

Fashion is one of the most wide-reaching industries in the world, and a crisis of this magnitude is bound to have direct consequences on those who depend on it for their livelihood. Over 300 million people work in different levels of the fashion supply chain around the world, with Fashion United placing the labour force number at approximately 161.0 million. At its core this means there are hundreds of millions of families that depend on clothes making to make a humble living. From textile producers, seamstresses, designers, and everyone in between, every clothing item each of us has ever worn is the result of the labour of many. And so many of these people, nearly invisible but totally essential parts of the puzzle, are struggling during the times of Covid-19. The pandemic has meant a loss of jobs for millions across the globe, and the fashion industry is one of the hardest hit. Last week, Sourcing Journal reported on a huge hit to the industry: with brands cancelling over $100 million worth of orders in Bangladesh alone. Current estimates say that as many as 80% of local clothing factories won’t be able to pay workers for more than a month if this situation continues. Read more

The A-Z of Sustainable Fashion


Artisan is a skilled craft worker who makes or creates material objects partly or entirely by hand. When possible, look for clothes made by craftspeople and artisans. This supports their traditional and artisanal expertise, skills and processes to preserve their cultural heritage. Be aware of cultural appropriation (or misappropriation) – this is the adoption of elements of one culture by members of another culture.


Biodegradable means that a product can break down naturally without any negative effects on the environment, such as releasing harmful chemicals. In the fashion industry, biodegradable often refers to non-synthetic fabrics such as organic cotton (description below), silk, and hemp — those without dyes and finishing chemicals.


Circular fashion refers to the entire lifecycle of a product and centers on a circle of create, use, recycle, rather than create, use, dispose. It looks at products beyond their original function and timespan and focuses on how their materials can be consistently utilized and repurposed. Circular fashion takes in to consideration everything including the design, sourcing, transportation, storage, marketing, sale and disposal of the product.


Dematerialisation is the reduction of products sold to consumers; a countermovement of materialism.


Eco-friendly, like sustainability, is an all encompassing term that takes many factors into account. “Eco” is short for ecology, the study of interaction between organisms and the environment. Therefore, eco-friendly is about minimizing anything that would negatively affect that balance.


Fast fashion is the term used to describe clothing that is produced quickly and cheaply. Brands and retailers that engage in fast fashion often create products based on seasonal trends directly inspired by the runway. Fast fashion brands are generally associated with overproduction, low retail prices, mass waste, poor working conditions, and negative environmental impact.


Greenwashing is what happens when a brand gives a false impression of its sustainable endeavors. With the increasing demand for sustainability in the fashion industry, some brands are launching “sustainable” capsules. Through a line like that, the brand hopes to convince consumers that that small collection speaks for the brand’s production values as a whole, regardless of whether or not that’s actually the case.


Hemp is often considered an environmental “super fibre”. Hemp fabric is made from the fibres in the herbaceous plant of the species cannabis sativa. It’s a high-yield crop that produces significantly more fibre per acre than either cotton or flax.


Industrial ecology optimizes the total material’s cycle from virgin fabric to finish, to an element, to a product, to be obsolete, and to the final disposal. The optimized component includes factors such as resources, energy, and capital.


Jute is a 100% biodegradable and very affordable natural fibre that grows well without fertilisers or pesticides. It can be used to make hessian and is very commonly plaited or woven to make the soles of espadrille shoes.


Km0 fabrics and accessories produced within a supply chain where the manufacturing phases are carried out locally in order to reduce long distance transportation emissions and pollution.


Life cycle thinking describes a thought process that considers environmental impacts over the entire life cycle of a product and not just at one point (e.g. manufacturing or recovery).


Minimalism is about reducing the amount of stuff that you own. It’s not about having nothing; it’s about having less. Focusing on what matters by decluttering and removing what’s burdening us. It can mean having a minimal amount of clothes in your wardrobe but not necessarily.


Natural fibres are fibres extracted from natural sources such as soy and hemp as opposed to synthetic fibres made from chemicals and plastic that negatively impact our environment.


Organic is a term we see a lot in the food industry, but it also applies to fashion. It refers to raw materials that are not genetically modified (GM) and have been grown without the use of chemical fertilizers, pesticides, sewage sludge, ionizing radiation or other artificial ways. The term ‘organic’ generally has a positive context, but just because a product is organic does not make it ethical.


Product carbon footprint is a measure of greenhouse gas (GHG) emissions related to goods, from the extraction of raw materials and manufacturing to its use and to the final re-use, recycling or disposal.


Qualitative fashion is when fashion adheres to high standards of production without creating an imbalance in the ecological footprint. It not only means that your clothing is free of any defect, is made using the best quality raw materials, but also is not impacting the environment and people in this pursuit.


Recycling is the action of converting waste into something reusable. For example, some brands have turned plastic bottles into yarn to make fleece sweaters or coats. Fabrics and accessories can be made from recycled – pre or post consumer – or second life fibres or materials.


Slow fashion is a countermovement against fast fashion and refers to increased consideration of the processes and resources required to make clothing, particularly focusing on sustainability; it is a movement that prioritizes quality over quantity.


Transparency and traceability go hand-in-hand. In order to be transparent, a brand shares the names and information about every factory (and ideally every worker) involved in the manufacturing process. In turn, this gives a product traceability, meaning consumers can trace a product and its components back through each step of the supply chain, right down to its raw material.


Upcycling also turns waste into reusable material, but of better quality. Upcycling removes waste from the system; it requires less energy than recycling, and so has a better environmental impact.


Value chain is the process by which a company adds value to a product including production, marketing, and the provision of after-sales service. Many problems of fast fashion lie in the value chain because companies try to maximise value by exploiting human resources and natural resources.


Waste Management – Adoption of waste saving technologies and measures, like reuse and recycle.


Yarn can be made from all sorts of things, from natural materials including cotton and wool, to man-made ones like recycled plastic bottles. It can then be knitted or woven into clothing and accessories.


Zero waste fashion refers to items of clothing that generate little or no textile waste in their production. It is part of the broader Sustainable fashion movement. We can divide it into two general approaches. Pre-consumer zero-waste fashion eliminates waste during manufacture. Post-consumer zero-waste fashion generates clothing from post-consumer garments such as second-hand clothing, eliminating waste at what would normally be the end of the product use life of a garment.

Take a look at Channel RCGD in our new media section

As part of the ‘Creative Distractions’ section in our newly launched THE HUB section on, you can find our new Channel RCGD which features exclusive and new video content and gallery images of our campaign over the years. Hopefully providing some much needed light entertainment and relief for our community during an unsettling and unpredictable time.

Why we need more eco-textiles in the world…

Dear Community,

You might have heard that we recently launched an eco-textile line with TENCEL Luxe (which will be on sale later this year) but did you know why we decided to pursue this new area of business? One word, impact. With its huge environmental impact through waste, water consumption, chemical use, greenhouse gas emissions, soil degradation and rainforest destruction, the fashion industry remains a top polluter. It produces 10% of global greenhouse gas emissions due to its long supply chains and energy intensive production. Clothing represents more than 60% of the total textiles used globally and in the last 15 years, clothing production has approximately doubled. Specifically, textiles matter and we want to be part of making a positive difference in this area.

It is hard to imagine living in a world without them. Nearly everyone, everywhere comes into contact with textiles all the time, and they create a huge environmental impact in the world. Fibers form the basis of the fashion industry – without fibers we have no textiles, and without textiles we have no fashion industry. The global eco fiber market size is growing, with natural eco fibers the second largest segment – accounting for 22.6% of the global market. We tried to make sense of this and created the following infographic to help people find out more about how significant the textile industry is. Take a look and let us know your thoughts…


Take the quiz

Eco-warriors, we have just the game for you…

Question – have you ever randomly wondered exactly how much your wardrobe is impacting the planet? Earlier this year online thrift store ThredUp launched a useful tool that calculates just how much your fashion habits impact the environment, based on what’s in your wardrobe. The newly debuted Fashion Footprint Calculator by ThredUP and Green Story involves answering 11 questions, starting with how many items customers buy each year, whether you use rental platforms and how many times you return online-bought clothing items. It also asks users about laundry habits, whether they dry clean, and if they ever purchase from sustainable fashion brands. Using this information, the calculator then identifies your individual fashion footprint and compares it to the average consumer, who contributes a whopping 1,620 pounds of carbon emissions per year only through their fashion choices.
The company’s new Fashion Footprint Calculator also shares the best ways to reduce that footprint, with explanations about how these actions make a direct impact. The fashion industry produces more harmful carbon emissions than the aviation and shipping industries combined. New apparel production releases 4M tons of harmful carbon emissions annually, contributing more than 8% of global greenhouse emissions. We all know that the single best thing we can do for the planet is consume less and reuse more, and we love this tool because it both educates and provides advice on how we can all do better. The calculator makes the problems we face on our individual quests to be eco-warriors a little less challenging. Take a look.

Dear Sustainable Fashion Community

Dear Sustainable Fashion Community,

First and foremost, we hope that you, your friends and family are all keeping safe. At Red Carpet Green Dress, we are well aware of how unsettling these times are for the entire world. This pandemic affects us all – personally, emotionally, spiritually, financially – as a global community. It is hard to stay positive even under the best of circumstances. That is why we are sharing this message and reaching out to let you know how we’re working, what we’re working on, and what you can expect over the coming weeks.

We hope, and need, for sustainability as a thought process and a lifestyle choice to become the norm. Fast fashion and pushing consumerism has no place in our modern, evolved times. All around us, we have found friends and family asking themselves, ‘What do I really need to live a purposeful life? What makes me content? Do we need to buy a new thing?’.

Now more than ever the conversation about sustainability is even more relevant. As each day of this pandemic progresses dare we say that we are discovering that the only things we need are safety (ours and that of our loved ones), quality time and the ‘essentials’ for our existence. Everything else is a beautiful bonus, to be enjoyed but not in devastating excess. Small, local and slow is beautiful. We need to appreciate the time we have – to make less, live more and respect the earth.

In the fashion industry, the impact of coronavirus COVID-19 is causing far-reaching change. Things will never be the same again. This is not only a tragedy for those who have lost their lives, but a wake up call for all of us who are fortunate enough to remain on the planet. The pandemic is impacting our industry, and many others, most devastatingly. From the front line fields to the most luxury of fashion brands. We have created a resource here on our website to help as much as we can, in the way we know how. In addition we are working on launching a few initiatives which we hope will enable us to do our bit to support those struggling to stay afloat, but also the creatives around the world with neither hope nor inspiration.

Here, in our little hub, you will find useful articles, helpful lists, light hearted pointers for those seeking a little creative inspiration and more. As an organisation we have plans to help our much beloved industry during this challenging time which we will be announcing shortly – sign up here to stay in our green loop.

We remain hopeful that now and going forwards we can pull together and pull each other through.

Suzy & Samata