SUZY AMIS CAMERON STUNS IN CUSTOM-MADE SUSTAINABLE VIVIENNE WESTWOOD GOWN AT THE “AVATAR: THE WAY OF WATER” PREMIERE IN LONDON IN COLLABORATION WITH TENCEL™, WHILST REPRESENTING RCGD GLOBAL’S NEW SUSTAINABLE STYLE GUIDE

Suzy Amis Cameron represented her RCGD Global initiative, promoting the company’s newly launched sustainable style guide. Whilst dressing sustainably, she stunned on the red carpet at “AVATAR: The Way of Water” wearing an ethical and eco-responsible Vivienne Westwood custom-made gown in a luxurious navy textile made from TENCEL™ fibers, with navy tulle wrapped to the floor, and long black satin gloves. The design collaboration was part of a partnership between RCGD Global with TENCEL™.

Amis Cameron accessorised with an archive clutch by Giorgio Armani and her earrings were custom-made by gold Kaylin Hertel and was styled by April Steiner.

RCGD Global and TENCEL™ continue their partnership to showcase occasionwear using renewable cellulose-based sources of 100% botanic origin. To qualify as a RCGD Global eco-conscious garment, each piece should be made from sustainable materials – including organic, recycled or repurposed fibers. Other features include using hand-made craftsmanship details or small local production with a dedicated focus on minimal negative impact on the environment and people. The campaign focuses on social elements of sustainability including human resources, community impact, value cycle and legal frameworks.

The custom Vivienne Westwood gown, made of navy TENCEL™ fibers, features a draped bodice and an elegant train that delicately cascades from the shoulder to touch the ground.

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About Suzy Amis Cameron

A noted environmental leader, business pioneer, mom of five and grandma, Suzy Amis Cameron is committed to caring for our wild, living Earth, with a focus on plant-based food to address climate change. She is the author of The OMD Plan: Swap One Meal a Day to Save your Health and Save the Planet (Simon & Schuster) and the founder of the OMD Movement, an advocacy group dedicated to transforming eating habits and expanding access to climate-friendly food for all. Taking her knowledge to the next level, Suzy earned her Plant-Based Nutrition Certificate through eCornell, Cornell University’s online learning platform in 2021. In 2005, she founded MUSE Global School, with her sister, Rebecca Amis. MUSE is the first school (ECE-12th grade) in the country to be 100% solar powered, zero waste, and with a 100% organic, plant-based lunch program. Based on MUSE’s values and curriculum, MUSE Global was launched in 2018 to franchise the school worldwide.

As a solution to COVID-19, Suzy and her husband, James Cameron founded MUSE Virtual, a holistic, K-12 online learning platform providing interactive, innovative education to students across the world. Suzy is honored to be a Global Visionary for UBS as she inspires leaders across the world to create impactful change for our planet. She also serves on the Board for LIVEKINDLY, whose focus is to be the change you want to see in the world through humanity, and also the Mission Board for IMAGINE that works with CEOs who are building their companies into beacons of sustainable business. Additionally, she is co-founder of the plant-based ventures, Verdient Foods, Cameron Family Farms, Food Forest Organics and Plant Power Task Force.

In 2009, she launched Red Carpet Green Dress, a global sustainable fashion campaign showcasing environmentally responsible fashions in partnership with The Oscars. Suzy is also an Executive Producer of The Game Changers, a documentary on world-class plant-based athletes and MILKED, a documentary that exposes the whitewash of New Zealand’s multi-billion-dollar dairy industry. Formerly, as an actor, she was featured in more than 25 films, including The Usual Suspects and Titanic.

About TENCEL™ and TENCEL™ Luxe

TENCEL™ is the flagship brand under The Lenzing Group that covers textile specialty product fiber offerings. Since 1992, the TENCEL™ brand has been driving the evolution of fiber solutions for the apparel and home textile segments through several industry-first innovations and environmentally responsible production processes. Product brands under TENCEL™ include TENCEL™ Active, TENCEL™ Denim, TENCEL™ Home, TENCEL™ Intimate, TENCEL™ Luxe and TENCEL™ for Footwear. Featuring botanic origin and biodegradable quality, TENCEL™ branded modal and lyocell fibers are also gentle on skin with smooth, long-lasting softness, color vibrancy and color retention features. TENCEL™ Lyocell fibers are versatile and can be combined with a wide range of textile fibers to enhance the aesthetics and functionality of fabrics. Through moisture management, TENCEL™ Lyocell fibers can also absorb moisture efficiently. Offering endless design possibilities, TENCEL™ Modal fibers can be blended with other fibers and processed using conventional machinery, significantly improving the softness and comfort of fabrics.

TENCEL™ Luxe branded lyocell filament yarn is derived from wood grown in sustainably managed forests, in line with the stringent guidelines of the Lenzing Wood and Pulp Policy. The silk-like continuous filament yarn is produced in an environmentally sound closed-loop process that recycles process water and reuses the solvent at a recovery rate of more than 99%. Registered with The Vegan Society, TENCEL™ Luxe filament yarn offers with its luxurious touch a botanic, biodegradable alternative to silk. Fabrics containing TENCEL™ LUXE filaments drape beautifully while offering natural comfort. Created to be versatile, TENCEL™ LUXE filaments can be made from 100% TENCEL™ LUXE and also blend superbly with other noble filaments and fibers such as silk, cashmere, linen or wool. TENCEL™ LUXE is a unique filament yarn created for the high-end fashion market under TENCEL™, the textile specialty brand of The Lenzing Group.

Instagram – @tencel_global, @tencel_luxe
Facebook – @TENCEL

About Vivienne Westwood

Vivienne Westwood began designing in 1971 along with her then partner Malcolm McLaren in London. At the time they used their shop at 430 Kings Road, London, to showcase their ideas and designs. With their changing ideas of fashion came the change of not only the name of the shop but also the décor. It was in 1976 when Westwood and McLaren defined the street culture of Punk with Seditionaries.
By the end of the seventies Vivienne Westwood was already considered a symbol of the British avant-garde and for Autumn/Winter 1981 she showed her first catwalk presentation at Olympia in London. Westwood then turned to traditional Savile Row tailoring techniques, using British fabrics and 17th and 18th century art for inspiration.

1989 was the year that Vivienne met Andreas Kronthaler, who would later become her husband and long-time design partner, as well as Creative Director of the brand. In 2004 the Victoria & Albert museum, London, hosted a Vivienne Westwood retrospective exhibition to celebrate her then 34 years in fashion – the largest exhibition ever devoted to a living British fashion designer. In 2006, her contribution to British Fashion was officially recognised when she was appointed Dame of the British Empire by Her Majesty, Queen Elizabeth II, and in 2007 was awarded the ‘Outstanding Achievement in Fashion’ at the British Fashion Awards in London.
Vivienne Westwood is one of the last independent global fashion companies in the world. At times thought provoking, this brand is about more than producing clothes and accessories. Westwood continues to capture the imagination, and raise awareness of environmental and human rights issues.

With a design record spanning over fifty years, Vivienne Westwood is now recognized as a global brand and Westwood herself as one of the most influential fashion designers, and activists, in the world today.

Instagram – @VivienneWestwood
Facebook – @Vivienne Westwood Twitter – @FollowWestwood

About Kaylin Hertel

Modern in appearance, Kaylin Hertel jewelry is as playful and whimsical as it is sophisticated and classic. Through thoughtfully refined designs, the KH collection renders a minimal aesthetic rich with imagery. Architectural qualities balance floral motifs and feminine forms, resulting in a look that is a reflection of the brand’s unique style.
A Los Angeles-based designer, born and raised in Kansas City, Kaylin began studying metalsmithing at the age of 15. She spent over a decade working for prominent figures in various facets of the jewelry industry, while patiently developing her eponymous line along the way.
All KH jewelry is designed and crafted in Los Angeles, California. KH is committed to keeping all aspects of production local, in effort to support the small businesses within the community and oversee the integrity of the jewelry being produced. With meticulous attention to details, KH crafts uniquely timeless designs never lacking in personality.
Instagram – @KaylinHertelJewelry

 

EDITOR’S NOTES

Red Carpet Imagery available on request
Interview opportunities and quotes available on request

Media Contact Consumer Press:

Lois Clark
Co-Founder and Managing Director at In+Addition Communications
lois@in-addition.com

Federica Dell’Ungaro
Communications Manager at In+Addition Communications
federica@in-addition.com

Media Contact Trade Press:

Rita Ng
Lenzing – TENCEL™
r.ng@lenzing.com