JAMES CAMERON STUNS IN BESPOKE HUNTSMAN SUIT INCORPORATING TENCEL™ AT THE “AVATAR: THE WAY OF WATER” PREMIERE IN LONDON WHILST REPRESENTING RCGD GLOBAL’S NEW SUSTAINABLE STYLE GUIDE

James Cameron represented RCGD Global on the red carpet at “AVATAR: The Way of Water”, promoting the company’s newly launched sustainable style guide. Whilst dressing sustainably, he wore a beautiful midnight navy Huntsman tuxedo made from luxurious textiles, including a rich material made from TENCEL™ fibres. Cameron’s purple tie is also made from TENCEL™. Cameron also wore a lavender shirt and was styled by April Steiner.

The design collaboration was part of a partnership between RCGD Global with TENCEL™. RCGD Global and TENCEL™ continue their partnership to showcase occasionwear using renewable cellulose-based sources of 100% botanic origin.

 

To qualify as a RCGD Global eco-conscious garment, each piece should be made from sustainable materials – including organic, recycled or repurposed fibers. Other features include using hand-made craftsmanship details or small local production with a dedicated focus on minimal negative impact on the environment and people with criteria such as biodiversity, climate change, water or textile waste and chemical use. The campaign also focuses on social criteria, such as fair and humane treatment of garment workers’ rights, living wages, safe work conditions and representation.

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About Suzy Amis Cameron

A noted environmental leader, business pioneer, mom of five and grandma, Suzy Amis Cameron is committed to caring for our wild, living Earth, with a focus on plant-based food to address climate change. She is the author of The OMD Plan: Swap One Meal a Day to Save your Health and Save the Planet (Simon & Schuster) and the founder of the OMD Movement, an advocacy group dedicated to transforming eating habits and expanding access to climate-friendly food for all. Taking her knowledge to the next level, Suzy earned her Plant-Based Nutrition Certificate through eCornell, Cornell University’s online learning platform in 2021. In 2005, she founded MUSE Global School, with her sister, Rebecca Amis. MUSE is the first school (ECE-12th grade) in the country to be 100% solar powered, zero waste, and with a 100% organic, plant-based lunch program. Based on MUSE’s values and curriculum, MUSE Global was launched in 2018 to franchise the school worldwide. As a solution to COVID-19, Suzy and her husband, James Cameron founded MUSE Virtual, a holistic, K-12 online learning platform providing interactive, innovative education to students across the world.

Suzy is honored to be a Global Visionary for UBS as she inspires leaders across the world to create impactful change for our planet. She also serves on the Board for LIVEKINDLY, whose focus is to be the change you want to see in the world through humanity, and also the Mission Board for IMAGINE that works with CEOs who are building their companies into beacons of sustainable business. Additionally, she is co-founder of the plant-based ventures, Verdient Foods, Cameron Family Farms, Food Forest Organics and Plant Power Task Force.

In 2009, she launched Red Carpet Green Dress, a global sustainable fashion campaign showcasing environmentally responsible fashions in partnership with The Oscars. Suzy is also an Executive Producer of The Game Changers, a documentary on world-class plant-based athletes and MILKED, a documentary that exposes the whitewash of New Zealand’s multi-billion-dollar dairy industry. Formerly, as an actor, she was featured in more than 25 films, including The Usual Suspects and Titanic.

About TENCEL™ and TENCEL™ Luxe

TENCEL™ is the flagship brand under The Lenzing Group that covers textile specialty product fiber offerings. Since 1992, the TENCEL™ brand has been driving the evolution of fiber solutions for the apparel and home textile segments through several industry-first innovations and environmentally responsible production processes. Product brands under TENCEL™ include TENCEL™ Active, TENCEL™ Denim, TENCEL™ Home, TENCEL™ Intimate, TENCEL™ Luxe and TENCEL™ for Footwear. Featuring botanic origin and biodegradable quality, TENCEL™ branded modal and lyocell fibers are also gentle on skin with smooth, long-lasting softness, color vibrancy and color retention features. TENCEL™ Lyocell fibers are versatile and can be combined with a wide range of textile fibers to enhance the aesthetics and functionality of fabrics. Through moisture management, TENCEL™ Lyocell fibers can also absorb moisture efficiently. Offering endless design possibilities, TENCEL™ Modal fibers can be blended with other fibers and processed using conventional machinery, significantly improving the softness and comfort of fabrics.
TENCEL™ Luxe branded lyocell filament yarn is derived from wood grown in sustainably managed forests, in line with the stringent guidelines of the Lenzing Wood and Pulp Policy. The silk-like continuous filament yarn is produced in an environmentally sound closed-loop process that recycles process water and reuses the solvent at a recovery rate of more than 99%. Registered with The Vegan Society, TENCEL™ Luxe filament yarn offers with its luxurious touch a botanic, biodegradable alternative to silk. Fabrics containing TENCEL™ LUXE filaments drape beautifully while offering natural comfort. Created to be versatile, TENCEL™ LUXE filaments can be made from 100% TENCEL™ LUXE and also blend superbly with other noble filaments and fibers such as silk, cashmere, linen or wool. TENCEL™ LUXE is a unique filament yarn created for the high-end fashion market under TENCEL™, the textile specialty brand of The Lenzing Group.

Instagram – @tencel_global, @tencel_luxe
Facebook – @TENCEL

About Huntsman

Huntsman, Savile Row has been outfitting the Kings and Queens of Europe, Hollywood’s leading lights, artists, designers, and the most sartorially discerning ladies and gentlemen for 171 years. They have a reputation for making the world’s finest handcrafted clothes.
As the standard-bearer for Savile Row, their purpose is to champion the world’s finest bespoke tailoring and to introduce bespoke tailoring to individuals who appreciate the very finest things.
Founded in 1849, the house stands for the very best of British bespoke, occupying a unique place in Savile Row tailoring. Both as custodians of tradition and vanguard for future generations of bespoke tailors, Huntsman has been proudly contemporary since 1849. Our focus is to stay true to the elevated quality of our bespoke clothing, making elegant, contemporary garments.
An emphasis on cloth, cut and construction has created a legacy of sartorial excellence around the world. Today, our extraordinary story serves as a reminder of the integrity, and attention to quality that has defined the Huntsman suit for generations; standards which we continue to uphold in our tailoring today.

Instagram – @huntsmansavilerow
Facebook – @Huntsman

EDITOR’S NOTES

Red Carpet Imagery available on request
Interview opportunities and quotes available on request

Media Contact Consumer Press:

Lois Clark
Co-Founder and Managing Director at In+Addition Communications
lois@in-addition.com

Federica Dell’Ungaro
Communications Manager at In+Addition Communications
federica@in-addition.com

Media Contact Trade Press:

Rita Ng
Lenzing – TENCEL™
r.ng@lenzing.com