*LOS ANGELES* (MARCH. 27, 2022)
Lifelong sustainability advocate and mother of Billie Eilish and Finneas, Maggie Baird represented Suzy Amis Cameron’s RCGD Global initiative in collaboration with TENCEL™, as she shined on the red carpet at 94th Academy Awards ® wearing an ethical and eco-responsible BENEDETTI LIFE custom-made gown in a luxurious black textile made from TENCEL™ filament yarn paired with a blue fabric made of TENCEL™ LUXE filament yarn. The gown is an homage to the sea, to the oceans, to the waters that make life possible.
Partnering for a third consecutive year at the 94th Academy Awards ®, the RCGD Global and TENCEL™ annual partnership produces occasionwear using renewable cellulose-based sources of 100% botanic origin. To qualify as a RCGD Global eco-conscious garment, each piece should be made from sustainable materials – including organic, recycled or repurposed fibers. Other features include using hand-made craftsmanship details or small local production with a dedicated focus on minimal negative impact on the environment and people. The campaign focuses on social elements of sustainability including human resources, community impact, value cycle and legal frameworks
Founder of the award winning Support + Feed, Maggie Baird is a dedicated climate activist. Styled by Cassandra Dittmer, she wore a custom BENEDETTI LIFE “The Big Blue” Eco Couture dress that was inspired by the underwater world and strange beauties of the sea to interact with the environment through textile manipulations.
‘’From the deepest part of the ocean where you can’t see any more, to a deep blue of the upper part of the dress I tried to catch a feeling of the sea light, water movement, and hardness of rocks. The dress is made with a mix of sustainable & plant based materials, some parts are fixed in a corset and others lighter ones freely move and are very rich in textures that reminds coral reefs. The eco couture dress is an homage to the sea, to the oceans, to the waters that makes life possible.’’ – Matea Benedetti, Founder and Creative Director – BENEDETTI LIFE
The sustainable luxury range of textiles from RCGD Global will be available for retail this year.
About MAGGIE BAIRD
Described as one of the most transparent and inspirational climate activists, Maggie Baird is committed to building equitable solutions that move all of us to action.
A lifelong vegetarian turned vegan, she’s been a sherpa to friends and family on how to live an eco-forward lifestyle, and she continues to engage audiences in a dialogue about climate change through her weekly Instagram live streams. From plant-based cooking tips to conversations with youth activists, Maggie’s passion for the health of our planet has inspired thousands to change their lives.
Baird is the mother of Billie Eilish and Finneas. And recently, she’s also applied her knowledge to the entertainment industry, working to make Billie Eilish’s world tour green and sustainable, and helping the audience integrate environmentally-friendly practices into their lives.
In 2020, Baird founded Support + Feed, an LA-based organization focused on developing innovative, intersectional strategies to ensure underserved communities have access to nourishing plant-based food that also benefits the welfare of the planet. Under Baird’s leadership, S+F expanded to 4 cities within its first year and is currently working towards expanding its services throughout the United States.
Maggie and Support + Feed’s work led them to win PETA’s 2020 Company of the Year award. In the same year she received the Farm Sanctuary Compassionate Community Award for her work to promote the benefits of a plant-based diet and animal welfare. Baird has appeared in numerous podcasts including The Darin Olien Show & Rich Roll to advocate for food equity and climate action.
About TENCEL™ and TENCEL™ Luxe
TENCEL™ is the flagship brand under The Lenzing Group that covers textile specialty product fiber offerings. Since 1992, the TENCEL™ brand has been driving the evolution of fiber solutions for the apparel and home textile segments through several industry-first innovations and environmentally responsible production processes. Product brands under TENCEL™ include TENCEL™ Active, TENCEL™ Denim, TENCEL™ Home, TENCEL™ Intimate, TENCEL™ Luxe and TENCEL™ for Footwear.
TENCEL™ Luxe branded lyocell filament yarn is derived from wood grown in renewable, sustainably managed forests, in line with the stringent guidelines of the Lenzing Wood and Pulp Policy. The silk-like continuous filament yarn is produced in an environmentally sound closed-loop process that recycles process water and reuses the solvent at a recovery rate of more than 99%.
Registered with The Vegan Society, TENCEL™ Luxe filament yarn offers with its luxurious touch a botanic, biodegradable alternative to silk.
TENCEL™ Luxe is a unique filament yarn created for the high-end fashion market under TENCEL™, the textile specialty brand of The Lenzing Group.
About THOMPSON HOLLYWOOD
Thompson Hollywood is a luxury lifestyle hotel situated on Wilcox Avenue near Hollywood and Vine. A dynamic mix of global sophistication, hyper-local immersion and intuitive service, the prime location embodies the Thompson Hotels brand’s promise to provide guests with the ultimate “in-the-know” experience at the refined edge of travel.
The property features 190 guest rooms, including 16 suites, Mes Amis, a sophisticated feature dining concept from acclaimed LA-based chef Lincoln Carson and Bar Lis, a destination rooftop lounge and pool with unparalleled city views. The much-anticipated project is owned by Relevant Group, in collaboration with Steinberg Hart for architecture and interior design by Tara Bernerd & Partners, with Ten Five Hospitality overseeing food and beverage.
Media Contact Consumer Press:
Lois Clark
Co-Founder and Managing Director at In+Addition Communications
lois@in-addition.com
Federica Dell’Ungaro
Communications Executive at In+Addition Communications
federica@in-addition.com