Twelve years ago, TerraChoice released a report entitled ‘Six Sins of Greenwashing’ which surveyed the North American consumer markets and delved more into false or misleading green marketing claims. The report concluded that greenwashing is pervasive, and came up with six key sins of greenwashing to be wary of. With the recent surge of environmental and sustainability awareness across the globe, this report seems more relevant now than ever.
Community, we urge you to do your research and investigate clothing brands before purchasing from them. There are many resources out there to help you avoid labels that may be greenwashing. We highly recommend the @goodonyou_app, an excellent resource for trusted brand ratings, articles and expertise on ethical and sustainable fashion. Tag below any others you know of as well!