RCGD X TENCEL™ LUXE UNVEIL NEW TEXTILE AS A PART OF THE ETHICAL DESIGN
LOS ANGELES (FEB. 9, 2020) – Suzy Amis Cameron’s Red Carpet Green Dress™(RCGD) in collaboration with TENCEL™ Luxe, has partnered with BAFTA winner and one of the few female Oscar® nominees Elena Andreicheva, for this year’s campaign. Andreicheva, nominated for her work on the documentary short Learning to Skateboard in a Warzone (if you’re a girl), made her debut at the 92nd Academy Awards ® wearing an eco-conscious bespoke Laura Basci gown. The dress is hand made, hand beaded with swarovski crystals in Basci’s studio in Los Angeles. The fabric is part of the newly launched Red Carpet Green Dress textile range made from TENCEL™ Luxe filament yarn, blended with cashmere.
Laura Basci is a Swiss fashion designer based in Los Angeles. Laura Basci focuses on using sustainability in her work. It is the brand’s mission to combine luxury designs with environmental consciousness.
RCGD was conceived in 2009 by Suzy Amis Cameron during the press tour for her husband, James Cameron’s film “Avatar”. In partnership with The Academy Awards®, RCGD challenges designers from around the world to deliver eco-friendly garments through a no-waste, circular economy approach, social impact consideration, fair and humane treatment of manufacturers, a clear supply chain and, importantly, materials which use a high proportion of eco-friendly and recycled materials. Turning red carpet moments into sustainable design movements in 2020 and beyond, the organization will continue its sustainable collaborations with impact brands, educational initiatives for emerging talent, in addition to the creation of groundbreaking digital content.
Leading fashion houses Louis Vuitton, Vivienne Westwood, Armani, Elie Saab, Swarovski, Christian Siriano, Bulgari, Dunhill and Reformation have joined the campaign to create sustainable gowns for the biggest award show in the world, The Academy Awards®. Established campaign representatives have included Naomie Harris, Olga Kurylenko, Kellan Lutz, Gina Rodriguez, Sophie Turner, Emma Roberts, Priyanka Bose, Lakeith Stanfield, Zoey Deutch, Camila Alves, Danielle Macdonald and Laura Harrier.
To qualify as a RCGD eco-conscious garment, each piece must either be made from sustainable materials, including organic, recycled or repurposed fibers. Other features include using hand-made detailing or incorporating natural dye processing, with a dedicated focus on minimal negative impact on the environment, and environmentally and socially responsible design. TENCEL™ Luxe filament yarns are made from sustainable wood resources using a close loop production process awarded with the EU Ecolabel.
The sustainable criteria is overseen by Good On You, a partner of RCGD. Good On You is the world’s leading rating system on ethical and sustainable fashion to assist people in making positive shopping choices–all delivered through an accessible app.
For more information please visit: www.rcgdglobal.com.
About Red Carpet Green Dress™:
Red Carpet Green Dress™ (RCGD) is a women-led global change-making organization. Conceived in 2009 by Suzy Amis Cameron, RCGD challenges designers from around the world to deliver eco-friendly garments through a no-waste approach, focusing on social impact consideration, fair and humane treatment of manufacturers, a clear supply chain, and materials which use a high proportion of recycled and biodegradable materials.
Leading fashion houses including Louis Vuitton, Vivienne Westwood, Armani, Elie Saab, Swarovski, Christian Siriano, Bulgari, Dunhill and Reformation have joined the campaign to create sustainable red carpet wear. Celebrities including Sophie Turner, Emma Roberts, Gina Rodriguez, LaKeith Stanfield, Kellan Lutz, Camila Alves, and Naomie Harris have joined the campaign as representatives. RCGD™ has been featured in Vanity Fair, W Magazine, People, Hello Giggles, The Hollywood Reporter, WWD, Washington Post, Harper’s Bazaar, VOGUE, Refinery29, The Guardian, ELLE, LA Times, The New York Times, InStyle and others.
About TENCEL™ Luxe
Aspiring to lead the pursuit of eco-friendly solutions for textiles, garments, and fashion, TENCEL™ Luxe targets premium and luxury brands that aim to blend high fashion with sustainability while maintaining quality and reputation. TENCEL™ Luxe is the first cellulose filament yarn made from sustainable wood resources using a close loop production process awarded with the EU Ecolabel. With silky smoothness, liquid-like drape and color vibrancy, it is designed for sensuality yet engineered with environmental responsibility. Supremely smooth to the touch. As the eco-botanic version of silk, TENCEL™ Luxe offers the bridge between supreme quality and sustainable fashion.
TENCEL™ is the textile specialty brand under The Lenzing Group that covers specialty product offerings for apparel and home. TENCEL™ products define a new evolutionary step in terms of sustainability, functional benefits, and natural comfort. Featuring botanic origin and biodegradable quality, TENCEL™ Modal and Lyocell fibers are gentle on skin with smooth, long-lasting softness, color vibrancy and color retention features. TENCEL™ Modal and TENCEL™ Lyocell fibers are designated by the USDA (U.S. Department of Agriculture) BioPreferred® Program. Product brands under TENCEL™ includes TENCEL™ Active, TENCEL™ Denim, TENCEL™ Home, TENCEL™ Intimate, TENCEL™ Luxe and TENCEL™ for Footwear.
About the Lenzing Group
The Lenzing Group stands for ecologically responsible production of specialty fibers made from the renewable raw material wood. As an innovation leader, Lenzing is a partner of global textile and nonwoven manufacturers and drives many new technological developments.
The Lenzing Group’s high-quality fibers form the basis for a variety of textile applications ranging from elegant ladies clothing to versatile denims and high-performance sports clothing. Due to their consistent high quality, their level of biodegradability and compostability, Lenzing fibers are also highly suitable for hygiene products and agricultural applications.
The business model of the Lenzing Group goes far beyond that of a traditional fiber producer. Together with its customers and partners, Lenzing develops innovative products along the value chain, creating added value for consumers. The Lenzing Group strives for the efficient utilization and processing of all raw materials and offers solutions to help redirect the textile sector towards a closed-loop economy.
Key Facts & Figures Lenzing Group 2018
Revenue: EUR 2.18 bn
Nameplate capacity: 1,034,000 tons
TENCEL™, VEOCEL™, LENZING™, REFIBRA™, ECOVERO™, LENZING MODAL™, LENZING VISCOSE™, MICROMODAL™ and PROMODAL™ are trademarks of Lenzing AG.
ABOUT ELENA ANDREICHEVA:
Elena Andreicheva is an Oscar®-nominated and BAFTA-winning Producer and Filmmaker based in London, working across documentaries that fuse personal stories with powerful journalism. She has collaborated with some of the media industry’s top production companies on films for the BBC, C4, National Geographic and A&E among others, producing work on a variety of hard-hitting and hard-access topics – incarceration (12-YEAR-OLD LIFER, INSIDE THE GANGSTERS’ CODE), the war on drugs (DRUGS INC.) and human trafficking (SAVING THE CYBERSEX GIRLS). For her latest film as Producer, LEARNING TO SKATEBOARD IN A WARZONE (IF YOU’RE A GIRL), directed by Carol Dysinger, she filmed with girls training to skateboard and striving for an education in Afghanistan despite an oppressive culture. The film has won a BAFTA for British Short Film and Best Documentary Short at the Tribeca Film Festival and the IDA Documentary Awards. It has also been nominated for an Oscar®. Elena also directed the award-winning short POLISH GO HOME, looking into the immigration crisis in Britain through the eyes of a Polish family. She is currently developing a slate of features.
Red Carpet Green Dress