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LOS ANGELES (FEB. 9, 2020) – James Bond Spectre actress Léa Seydoux represented Suzy Amis Cameron’s RCGD Global™(RCGD) initiative in collaboration with TENCEL™ Luxe, as she shined on the red carpet at 92nd Academy Awards ® wearing an ethical and eco-responsible custom-made gown in a newly launched RCGD Global textile made from TENCEL™Luxe filament yarn, and organic silk faille paired with custom-made organic Louis Vuitton satin sandals.

This is the second consecutive year, Louis Vuitton has partnered with the global change-making organization and has dressed three celebrity ambassadors.  Earlier today Unbelievable actress Kaitlyn Dever arrived in custom Louis Vuitton, and last year the global fashion house dressed RCGD ambassador Laura Harrier (BlackKklansman). It is with partners like Louis Vuitton, Seydoux, Dever, Harrier and TENCEL™ Luxe, RCGD is able to continue to create red carpet “moments” and make them “movements” bringing sustainable designs to the forefront of conversation and action within the fashion industry.

RCGD was conceived in 2009 by Suzy Amis Cameron during the press tour for her husband, James Cameron’s film “Avatar”. In partnership with The Academy Awards®, RCGD challenges designers from around the world to deliver eco-friendly garments through a no-waste, circular economy approach, social impact consideration, fair and humane treatment of manufacturers, a clear supply chain and, importantly, materials which use a high proportion of eco-friendly and recycled materials. Turning red carpet moments into sustainable design movements in 2020 and beyond, the organization will continue its sustainable collaborations with impact brands, educational initiatives for emerging talent, in addition to the creation of groundbreaking digital content. Leading fashion houses Louis Vuitton, Vivienne Westwood, Armani, Elie Saab, Swarovski, Christian Siriano, Bulgari, Dunhill and Reformation have joined the campaign to create sustainable gowns for the biggest award show in the world, The Academy Awards®. Established campaign representatives have included Naomie Harris, Olga Kurylenko, Kellan Lutz, Gina Rodriguez, Sophie Turner, Emma Roberts, Priyanka Bose, Lakeith Stanfield, Zoey Deutch, Camila Alves, Danielle Macdonald and Laura Harrier. 

To qualify as a RCGD eco-conscious garment, each piece must either be made from sustainable materials, including organic, recycled or repurposed fibers. Other features include using hand-made detailing or incorporating natural dye processing, with a dedicated focus on minimal negative impact on the environment, and environmentally and socially responsible design. TENCEL™ Luxe filament yarns are made from sustainable wood resources using a close loop production process awarded with the EU Ecolabel. The sustainable criteria is overseen by Good On You, the world’s leading rating system on ethical and sustainable fashion to assist people in making positive shopping choices – all delivered through an accessible app. 



About RCGD Global™:

RCGD Global™ (RCGD) is a women-led global change-making organization. Conceived in 2009 by Suzy Amis Cameron, RCGD challenges designers from around the world to deliver eco-friendly garments through a no-waste approach, focusing on social impact consideration, fair and humane treatment of manufacturers, a clear supply chain, and materials which use a high proportion of recycled and biodegradable materials. 

Leading fashion houses including Louis Vuitton, Vivienne Westwood, Armani, Elie Saab, Swarovski, Christian Siriano, Bulgari, Dunhill and Reformation have joined the campaign to create sustainable red carpet wear. Celebrities including Sophie Turner, Emma Roberts, Gina Rodriguez, LaKeith Stanfield, Kellan Lutz, Camila Alves, and Naomie Harris have joined the campaign as representatives. RCGD™ has been featured in Vanity Fair, W Magazine, People, Hello Giggles, The Hollywood Reporter, WWD, Washington Post, Harper’s Bazaar, VOGUE, Refinery29, The Guardian, ELLE, LA Times, The New York Times, InStyle and others.

About TENCEL™ Luxe

Aspiring to lead the pursuit of eco-friendly solutions for textiles, garments, and fashion, TENCEL™ Luxe targets premium and luxury brands that aim to blend high fashion with sustainability while maintaining quality and reputation. TENCEL™ Luxe is the first cellulose filament yarn made from sustainable wood resources using a close loop production process awarded with the EU Ecolabel. With silky smoothness, liquid-like drape and color vibrancy, it is designed for sensuality yet engineered with environmental responsibility. Supremely smooth to the touch. As the eco-botanic version of silk, TENCEL™ Luxe offers the bridge between supreme quality and sustainable fashion.


TENCEL™ is the textile specialty brand under The Lenzing Group that covers specialty product offerings for apparel and home. TENCEL™ products define a new evolutionary step in terms of sustainability, functional benefits, and natural comfort. Featuring botanic origin and biodegradable quality, TENCEL™ Modal and Lyocell fibers are gentle on skin with smooth, long-lasting softness, color vibrancy and color retention features. TENCEL™ Modal and TENCEL™ Lyocell fibers are designated by the USDA (U.S. Department of Agriculture) BioPreferred® Program. Product brands under TENCEL™ includes TENCEL™ Active, TENCEL™ Denim, TENCEL™ Home, TENCEL™ Intimate, TENCEL™ Luxe and TENCEL™ for Footwear.

About the Lenzing Group

The Lenzing Group stands for ecologically responsible production of specialty fibers made from the renewable raw material wood. As an innovation leader, Lenzing is a partner of global textile and nonwoven manufacturers and drives many new technological developments.  

The Lenzing Group’s high-quality fibers form the basis for a variety of textile applications ranging from elegant ladies clothing to versatile denims and high-performance sports clothing. Due to their consistent high quality, their level of biodegradability and compostability, Lenzing fibers are also highly suitable for hygiene products and agricultural applications.

The business model of the Lenzing Group goes far beyond that of a traditional fiber producer. Together with its customers and partners, Lenzing develops innovative products along the value chain, creating added value for consumers. The Lenzing Group strives for the efficient utilization and processing of all raw materials and offers solutions to help redirect the textile sector towards a closed-loop economy.

Key Facts & Figures Lenzing Group 2018

Revenue: EUR 2.18 bn

Nameplate capacity: 1,034,000 tons

Employees: 6,839


 About Louis Vuitton

Since 1854, Louis Vuitton has brought unique designs to the world, combining innovation with style, always aiming for the finest quality. Today, the House remains faithful to the spirit of its founder, Louis Vuitton, who invented a genuine “Art of Travel” through luggage, bags and accessories which were as creative as they were elegant and practical. Since then, audacity has shaped the story of Louis Vuitton. Faithful to its heritage, Louis Vuitton has opened its doors to architects, artists and designers across the years, all the while developing disciplines such as ready-to-wear, shoes, accessories, watches, jewelry, and fragrance. These carefully created products are testament to Louis Vuitton’s commitment to fine craftsmanship. For further information:

About Léa Seydoux 

Léa Seydoux is an award-winning actress who will reprise her role as ‘Madeleine Swann’ in the upcoming James Bond franchise, NO TIME TO DIE, opposite Daniel Craig, Ana de Armas, and Lashana Lynch later this year. Additionally, she will star in the upcoming Wes Anderson film, THE FRENCH DISPATCH alongside Timothée Chalamet, Saoirse Ronan, Willem Dafoe, and Bill Murray, among others. Seydoux is known for her previous work in Drake Doremus’ ZOE opposite Ewan McGregor, and Thomas Vinterburg’s KURSK opposite Colin Firth and Matthias Schoenaerts. She also starred alongside Marion Cotillard, Vincent Cassel and Gaspard Ulliel in Xavier Dolan’s film, IT’S ONLY THE END OF THE WORLD, winner of the Grand Prix and the Ecumenical Jury Prize at Cannes. Other credits include Mosco Boucault’s French Drama, OH MERCY! Sam Mendes’ SPECTRE, Benoît Jacquot’s DIARY OF A CHAMBERMAID, and Yorgos Lanthimos’ THE LOBSTER, opposite Rachel Weisz, Colin Farrell and John C. Reilly, which won the Jury Prize at Cannes.  In 2014, Seydoux starred in several films including Bertrand Bonello’s SAINT LAURENT, which was nominated for several awards at Cannes; Wes Anderson’s THE GRAND BUDAPEST HOTEL opposite Ed Norton, Ralph Fiennes, Adrien Brody and Billy Murray, which went on to win four Oscars® ; Christophe Gans’ BEAUTY AND THE BEAST alongside Vincent Cassel, winning the César Award for “Best Production Design.” In 2013, Seydoux starred opposite Adèle Exarchopoulos in Abdellatif Kechiche’s BLUE IS THE WARMEST COLOR. The French romantic coming-of-age drama was the first film to have the Palme d’Or awarded to both the director and the lead actresses, with Seydoux and Exarchopoulos becoming the only women (apart from director Jane Campion) to have ever won the award.

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