LOS ANGELES, CALIF. (March. 4, 2018) – Earlier this evening at the 90th Academy Awards®, RCGD Global (RCGD) celebrity partner, actress Zoey Deutch stunned onlookers in an Elie Saab archival gown with vintage details, styled by Elizabeth Stewart. Deutch is one of the many celebrities over the past nine years who have joined Amis Cameron in the name of sustainability proving that the “old” has become the “new.”
The archive piece is embellished with silver silk threads, sequins and vintage beads from Mr. Saab’s Beirut atelier. The natural hand-dyed color of the dress is a tribute to the untouched beauty of the Indian culture with slowly embroidered handmade patterns—respecting artisanal and ancestral craftsmanship, and a nod to slow, considered fashion. The embroidery techniques used are passed on from one generation to another.
To qualify as a RCGD eco-conscious garment, each piece must either be made from recycled, organic or repurposed materials, use handmade detailing or incorporate natural dye processing—always with a focus on minimal negative impact on the environment, and environmentally and socially responsible design.
Amis Cameron launched RCGD back in 2009, with the intention to create awareness for the importance of sustainable practices in fashion. Each year, RCGD works with international designers to create sustainable eveningwear to showcase during the Academy Awards®.
Also supporting the sustainable lifestyle are RCGD 2018 partners, TESLA and Absolut Elyx. Absolut Elyx is a company that is built on the principles of quality, integrity and true craftsmanship. Every copper purchase in the Elyx Boutique, allows the luxury vodka company to provide safe water to more than 100,000 people worldwide through the help of Water for People.
It is because of their help along with annual contests that financial security can be provided to MUSE School CA. MUSE School CA is an environmental non-profit educational organization Amis Cameron founded in Calabasas, Calif. with her sister Rebecca Amis. This assistance enables students to access a transformative educational experience. MUSE School CA ensures smaller class sizes, personalized instruction and learning practices; all set within an inspiring and beautiful campus. Through these key elements, MUSE School CA paves the way in creating leaders of the future. For more information, go to www.museschool.org.
For more information please visit: http://www.redcarpetgreendress.com.
ABOUT RED CARPET GREEN DRESS:
RCGD Global is an internationally recognized organization that combines the worlds of fashion and sustainability. Currently in its ninth year, the campaign was conceived by Suzy Amis Cameron during the press tour for her husband, James Cameron’s film “Avatar”. Her hope is to draw attention to the importance of more sustainable practices in fashion. It challenges designers from around the world to think about fashion in an eco-friendly platform. The campaign also raises funds for MUSE School CA, a non-profit educational organization that Amis Cameron founded with her sister Rebecca Amis in Calabasas, California.
ABOUT ELIE SAAB:
Elie Saab, with studios in Paris and Lebanon, started his business in the early 1980s. Saab began his journey with Haute Couture but has expanded to prêt-a-porter, bridal, fragrance, accessories and eyewear through the years. With boutiques in Paris, New York, Dubai and more, Saab has taken his spirit of romanticism and appreciation for strong women internationally.
Christina Garvin / T: 805.229.1612 / E: Christina@sundaripr.com