PRIYANKA BOSE WEARS A CUSTOM-MADE SUSTAINABLE VIVIENNE WESTWOOD COUTURE GOWN AND ATELIER SWAROVSKI FINE JEWELRY AS SHE WALKS THE CARPET AT THE 89TH ACADEMY AWARDS ®
“Lion” Actress Serves as Celebrity Partner to Suzy Amis Cameron’s RCGD Global Eighth Annual Initiative
LOS ANGELES, Calif. (Feb. 26, 2017) – Tonight at the 89th Academy Awards ® “Lion” actress Priyanka Bose wore a custom-made eco-conscious Vivienne Westwood Couture gown. The gown was accessorized with exclusive pieces from Atelier Swarovski’s first fine jewelry collection and featured Swarovski crystal in the dress detailing. Both gown and jewelry were worn in support of Suzy Amis Cameron’s RCGD Global initiative. In 2009, Amis Cameron created RCGD Global with the goal of creating awareness for the importance of sustainable practices in fashion. Each year, RCGD Global works with international designers to create sustainable eveningwear to showcase during the Academy Awards®.
The custom designed gown, is created in a jewel toned silk and lurex floral jacquard fabric, recycled from a past Vivienne Westwood collection. The pattern cutting technique has been designed to keep waste to an absolute minimum, using only 320 cms for the design. Leftover sequin film, usually left as waste from sequin production, is embroidered to the bodice of the dress creating a honeycomb effect, highlighted with reclaimed Swarovski crystals for added sparkle.
Inspired by nature and driven by science, Swarovski brings conscious luxury and innovation to the red carpet with the Atelier Swarovski Fine Jewelry Collection, handcrafted in a Parisian atelier and featuring Swarovski Created Diamonds and crystals. Swarovski Created Diamonds are grown in a state-of-the-art lab and have the same optical, chemical and physical attributes as mined diamonds.
“It was a dream come true to be able to wear this custom-made Vivienne Westwood gown and the first collection of Atelier Swarovski Fine Jewelry,” gushed Bose. “I felt like a queen! To be a part of this campaign that helps improve our environment and give back is a powerful thing. I try to live a minimalist lifestyle, but I am constantly learning and RCGD Global has taught me that we can all do our part to help.”
Bose joined the rest of the cast for the current six-time nominated film “Lion”. Bose portrays “Kamla Munshi” alongside Dev Patel and Nicole Kidman in the feature film.
To qualify as a RCGD Global eco-conscious garment, each piece must either be made from recycled, organic or repurposed materials, use handmade detailing or incorporate natural dye processing – always with a focus on minimal negative impact on the environment, and environmentally and socially responsible design.
For the 2017 Oscars-inspired campaign, RCGD Global partnered with Atelier Swarovski and had the support of Earth Friendly Products, maker of ECOS™ Laundry Detergent to help raise funds for MUSE School CA. MUSE School CA is an environmental non-profit educational organization Amis Cameron founded in Calabasas, Calif., with her sister Rebecca Amis. The financial assistance enables students to access a transformative educational experience. MUSE School CA ensures small class size, personalized instruction and learning practices; all set within an inspiring and beautiful campus. Through these key elements, MUSE School CA paves the way in creating leaders of the future. For more information, go to www.museschool.org.
ABOUT RED CARPET GREEN DRESS:
RCGD Global is an internationally recognized organization that combines the worlds of fashion and sustainability. Currently in its eighth year, the campaign was conceived by Suzy Amis Cameron during the press tour for her husband, James Cameron’s film “Avatar”. Her hope is to draw attention to the importance of more sustainable practices in fashion. It challenges designers from around the world to think about fashion in an eco-friendly platform. The campaign also raises funds for MUSE School CA, a non-profit educational organization that Amis Cameron founded with her sister Rebecca Amis in Calabasas, California.
ABOUT ATELIER SWAROVSKI
Atelier Swarovski offers cutting edge jewelry, accessories and home décor items, which are the ultimate expression of Swarovski crystal. Pushing the boundaries of creativity, it collaborates with the finest talents in the world across fashion, jewelry, architecture and design. Atelier Swarovski presents seasonal jewelry and accessories collaborations twice a year during New York, London and Paris fashion weeks alongside its constantly evolving Core Collection. Atelier Swarovski Home, launched at Milan Design Week in April 2016, consists of functional and decorative objects for the home. Atelier Swarovski was founded by Nadja Swarovski in 2007 as a showcase for creativity, craftsmanship and the art of crystal cutting and crystal innovations. Past collaborators include Jean- Paul Gaultier, Viktor&Rolf, Christopher Kane, Maison Margiela and Mary Katranzou for jewelry, and Zaha Hadid, Daniel Libeskind and Ron Arad for home décor.
ABOUT VIVIENNE WESTWOOD
Vivienne Westwood began designing in 1971, and by the end of the 1970s, she was already considered a symbol of the British avant-garde. For Autumn/Winter 1981, Westwood showed her first catwalk presentation in London. In 1986, a radical change of direction moved Westwood away from street style and youth culture as she adopted more traditional Savile Row tailoring techniques. Since then, Westwood has received numerous accolades, continues to show in Paris and London, and is one of the most influential fashion designers in the world today. She uses the medium of her shows to talk about culture and politics, more specifically about the urgent need to act against climate change.
ABOUT EARTH FRIENDLY PRODUCTS
Family owned and operated since 1967, Earth Friendly Products is the maker of ECOS™ Laundry Detergent and over 200 other environmentally friendly cleaners that are safer for people, pets and the planet. Made with plant-powered ingredients, ECOS™ cleaners are thoughtfully sourced, free of dyes, pH balanced, readily biodegradable, easily recyclable, and never tested on animals.