TALENT TO SHOWCASE ETHICAL LOOKS ON 89TH ACADEMY AWARDS ® RED CARPET
Los Angeles, CA (February 16, 2017) – The eco-friendly campaign RCGD Global (RCGD) is pleased to announce that critically acclaimed actresses Emma Roberts and Priyanka Bose will be supporting the initiative this year. The actresses will wear exclusive pieces from Atelier Swarovski’s first fine jewelry collection, which will launch at the 89th Academy Awards ®, and will also be dressed in ethical gowns.
Founded by Suzy Amis Cameron – actress, environmental advocate, educator and wife of director James Cameron – RCGD Global works with internationally acclaimed designers each year to dress stars in ethical eveningwear and jewelry for the Academy Awards®.
“It is so exciting to be partnering with Atelier Swarovski for our RCGD Global campaign this year and have such strong women like Emma Roberts and Priyanka Bose stand behind us,” said Amis Cameron. “We have the scope for massive global impact and together can help spread the important message of sustainability. Furthermore, we aim to stir conversation and encourage those we reach to join the movement. It is wonderful to have the support of an organization, like Swarovski and women like Emma and Priyanka who hold such a prominent place in the fashion world, who share my vision to create more consciously, to positively impact the environment and make the world a better place for our children to grow up in. Together we truly can make a difference.”
Bose is an internationally celebrated model/actress who plays “Kamla Munshi” in the feature film “LION” alongside Dev Patel, currently nominated for six Academy Awards, including “Best Motion Picture of the Year.”
Emma Roberts is an undeniable talent known for her diverse roles in films such as “Palo Alto,” “We’re the Millers,” and the upcoming “Billionaire Boys Club”. Roberts currently stars as ‘Chanel Oberlin’ in the Fox comedy-horror series “Scream Queens,” from the minds of “Glee” creators Ryan Murphy, Brad Flachuk and Ian Brennan.
Swarovski strives to create beautiful products using responsible methods that align with the wellbeing of people and the planet. Atelier Swarovski is a certified member of the Responsible Jewellery Council (RJC), an organization established by the jewelry industry to advance responsible social and environmental practices.
Nadja Swarovski, Member of the Swarovski Executive Board, also commented: “We are delighted to partner with RCGD Global for the 2017 Academy Awards-inspired initiative. The red carpet at the Oscars is an iconic moment in the fashion and cultural calendar, and as a company with a deep commitment to sustainability, we are very pleased to collaborate with Suzy and her team to help bring conscious luxury further into the spotlight.”
Since its inception in 2009, RCGD Global’ sustainable designs have been worn by countless stars at the Oscars including Naomie Harris, currently nominated for Best Actress in a Supporting Role for “Moonlight,” “Twilight” star Kellan Lutz, Jake McDorman (“American Sniper”), Missi Pyle (“Gone Girl”), Gina Rodriguez (“Jane the Virgin” and Sophie Turner (“Game of Thrones”). It is due to the aid of partners, such as Atelier Swarovski, and annual contests that financial security can be provided to MUSE School CA, an environmental non-profit educational organization Amis Cameron founded in Calabasas, Calif., with her sister Rebecca Amis. This assistance enables students to access a transformative educational experience. MUSE School CA ensures small class size, personalized instruction and learning practices; all set within an inspiring and beautiful campus. Through these key elements, MUSE School CA paves the way in creating leaders of the future. For more information, go to www.museschool.org.
In addition to Atelier Swarovski’s collaboration, Earth Friendly Products, maker of ECOS™ Laundry Detergent will also continue their support for the third year of the high profile campaign.
ABOUT ATELIER SWAROVSKI
Atelier Swarovski offers cutting edge jewelry, accessories and home décor items, which are the ultimate expression of Swarovski crystal. Pushing the boundaries of creativity, it collaborates with the finest talents in the world across fashion, jewelry, architecture and design. Atelier Swarovski presents seasonal jewelry and accessories collaborations twice a year during New York, London and Paris fashion weeks alongside its constantly evolving Core Collection. Atelier Swarovski Home, launched at Milan Design Week in April 2016, consists of functional and decorative objects for the home. Atelier Swarovski was founded by Nadja Swarovski in 2007 as a showcase for creativity, craftsmanship and the art of crystal cutting and crystal innovations. Past collaborators include Jean Paul Gaultier, Viktor&Rolf, Christopher Kane, Maison Margiela and Mary Katranzou for jewelry, and Zaha Hadid, Daniel Libeskind and Ron Arad for home décor.
A long-time supporter of the RCGD Global campaign, family owned and operated since 1967, Earth Friendly Products is supporting the campaign once again this year; Earth Friendly Products is the maker of ECOS™ Laundry Detergent and over 200 other environmentally friendly cleaners that are safer for people, pets and the planet.