From ‘moment’ to movement…
Red Carpet Green Dress is a women-led global change-making organisation from ‘moment’ to movement, bringing sustainable design to the forefront of conversation and action within the fashion industry. Celebrating its 10th year in 2019, the campaign was conceived by Suzy Amis Cameron (actress, environmental advocate, and author of OMD: The Simple, Plant-Based Program to Save Your Health, Save Your Waistline and Save the Planet) during the press tour for her husband, James Cameron’s film “Avatar”. Our goal is to draw attention to the importance of more sustainable practices in fashion and be part of bringing those solutions to the global market. Through our Oscars design initiative with the Annual Academy Awards®, across to our ongoing collaborations with global brands to deliver sustainable products to market. We are part of the change we want to see in the world.
Since its inception, the campaign has grown to include brand collaborations, internships, knowledge-share platforms and educational experiences for students, and our remit continues to grow. The sustainable fashion movement has been gathering momentum recently as more information, techniques, textiles and support becomes available. For nearly a decade our campaign has built upon a reputation associated with consideration, due diligence, authenticity, high impact and sustainable education. We continuously strive to create knowledge sharing platforms and connect resources between the brands we work with and the independent suppliers we seek out. More than a buzzword or trend, sustainability belongs in the DNA of successful business, its positive impact – from stakeholder relationships to bottom line and ROI – changes brand perception around the world and drives industry-shifting innovation
Each red carpet season RCGD creates a crucial ‘green’ spotlight and provides a high profile opportunity for our strategic partners, and the influential talent supporting our cause. The contest element alone challenges designers to create an Oscar® worthy dress made entirely of sustainable materials, while actors advocate for a message of sustainability and longevity within the global fashion industry. Numerous talents have stood with Red Carpet Green Dress and over the past 10 years our ambassadors for Red Carpet Green Dress have included talent such as Suzy Amis Cameron, Missi Pyle, Naomie Harris, Olga Kurylenko, Kellan Lutz, Jake McDorman, Gina Rodriguez, Sophie Turner, Emma Roberts, Priyanka Bose, Lakeith Stanfield, Zoey Deutch, Camila Alves, Danielle Macdonald and Laura Harrier. The Red Carpet Green Dress campaign works with a diverse and inclusive range of talent to ensure that we remain inspiring and reflect the world around us as accurately as possible. We believe that diversity should be the standard, not the exception. Take a look at our collaborations on the red carpet here.
EACH YEAR WE ARE EXCITED TO ENGAGE WITH MORE AND MORE PEOPLE AROUND THE WORLD – FROM STUDENTS LOOKING FOR AN OPPORTUNITY FOR IN-HOUSE LEARNING, ACROSS TO BRANDS KEEN TO WORK ON AN INNOVATIVE AND SUSTAINABLE DESIGN FOR THE OSCARS RED CARPET AND STORE WINDOWS AROUND THE WORLD – Suzy Amis Cameron
Through our work we engage local communities from environmental schools to design colleges, to help the emerging generation of talent find a meaningful and environmentally-focused place within the design world. Red Carpet Green Dress have worked with fashion colleges around the world, including the Fashion Institute of Design & Merchandising and Fashion Institute of Technology to create internship and work experience opportunities for young designers. We engage with local communities including artisan textile producers and seamstresses, specifically sustainable design experts, whilst introducing them to global business opportunities and creating knowledge share platforms. Through talks, workshops and community-building events, RCGD take the conversation from the red carpet to the homes of people around the world and engage them in sustainability as a topic which affects us all. We are also proud to use our platform to ensure representation and inclusion for the talent working across the fashion industry and entertainment worlds. To date our Oscar®campaign has worked with designers and emerging talent from over 21 countries, specifically China, Scotland, Ireland, UK, Ukraine, India, Brazil, Australia, Jamaica, Puerto Rico, Wales, Poland, France, Lebanon, Italy, Ghana, Venezuela, New Zealand, Cambodia and the USA.
To celebrate a decade of sustainable fashion with the Red Carpet Green Dress campaign in 2019 we shared some exciting activations in the countdown to Oscars Sunday. Take a look as they unfolded…
3: AMUR X RCGD in Bloomingdales…NOW!
The AMUR X RCGD Capsule collection is available in Bloomingdales. AMUR believes nature is the ultimate luxury. The interplay between creativity and the environment is essential to the brands worldview. Shop the collection here and look out for the AMUR X RCGD tag!
4: Auction Time!
Time to get bidding! Our online Red Carpet Green Dress auction has official launched with all proceeds going to MUSE School CA, the beneficiary of RCGD. Take a look at the exclusive auction items, which include: Albright Fashion Library Styling Experience for One, Ultimate TESLA Experience for Up to Five People, Bvlgari Divas’ Dream White Gold, Onyx, Turquoise And Diamond Pave Necklace and a STEVE KAUFMAN Original Piece.
6: AMUR X RCGD
7: Signed Copy Of Suzy Amis Cameron’s OMD
As part of our 10-year anniversary celebration and our founder,Suzy Amis Cameron, we’re giving away a copy of her book, One Meal A Day For The Planet: The Simple, Plant-Based Program to Save Your Health, Save your Waistline, and Save the Planet. Packed with science-backed nutrition and cutting edge climate data, this is the book for you if you’re plant-curious or ready to make a small change (that has a big impact!) for your health and the planet. Enter here.
8: Thank you Good On You
In honor of the 10th anniversary, this year’s sustainable criteria will be overseen by Good On You, a new partner of RCGD. Good On You is the world’s leading rating system on ethical and sustainable fashion to assist people in making positive shopping choices–all delivered through an accessible app. The Good On You app provides trusted ethical brand ratings for more than 1,100 fashion brands, find out more about our criteria here.
9: Roll Out The Green Carpet
We are so thrilled to announce our two red carpet ambassadors this year! Find out how Laura Harrier from Oscar nominated film BlacKkKlansman and Dumplin’ Actress Danielle Macdonald will partner with our campaign and showcase sustainable fashion at the 91st Academy Awards here.
10: We Are 10 Years Old! Time to celebrate…
To celebrate 10 years of the Red Carpet Green Dress campaign we are spotlighting ethical brands that we love by collaborating on giveaways with a range of fantastic eco-brands from around the world! Find out more through our Instagram!
I Went Green With RCGD
“I WENT GREEN WITH RCGD BECAUSE PEOPLE NEED TO BE AWARE…
True sustainability is a crucial part in healing, and ultimately saving our environment. The RCGD campaign’s goal is to make people aware, talk, and act further on this issue. I support them fully!”
Olga Kurylenko represented the Red Carpet Green Dress campaign in 2015. She is a French actress and model. She was discovered as a model in Moscow at the age of 13. She moved to Paris to pursue a modelling career at the age of 16 and started her acting career in 2005. She found success as an actress for her role as Nika Boronina in the movie adaptation of the video game Hitman (2007), and then rose to fame by playing Bond girl Camille Montes in the 22nd James Bond film, Quantum of Solace (2008). More recently she starred in Stephen S. Campanelli’s Momentum (2015), Terrence Malick’s To the Wonder (2012), alongside Tom Cruise in Oblivion (2013), with Russell Crowe in The Water Diviner (2014) and alongside Rowan Atkinson in the spy comedy film Johnny English Strikes Again (2018).
“Red Carpet Green Dress competition opened my eyes to an immense problem that we are all facing today: the tremendous carbon footprint that fashion industry is creating. It is alarming to know that the clothing industry is the second largest polluter in the world, and we all have a responsibility to take the neccesary steps to become greener. As a designer, I always try to think of possible ways to reduce waste and work in a more sustainable manner. Some of the ways I achieve this is through : material selection, efficient production, reusing leftovers fabrics, revamping old pieces, and so on. It is hard to say that I am a 100% sustainable fashion designer, but you can definetly say I am making a conscious effort.
Sustainable fashion to me is an industry responsibility. It is a work in progress from society and producers like myself. To try to be more sustainable within fashion is to create and transform in a conscious way. To design with social and environmental awareness, to keep in mind the product’s life cycle; starting with the production phase, materials being used, materials that can be reused and recycled, transportation, marketing, and the final sale to the consumer. The goal is to minimize the impact in our environment; by reducing waste, making production process efficient and improving work conditions for workers in factories, stores, and any other aspects that fashion influences.”
Venezuelan born, Miami-based designer Valentina Delfino’s flowing blue gown was made from organic silk and peace silk, hand-dyed with mineral dye and lined with recycled polyester from excess waste fabric. Designer Angelo Santos mentored and co-created Valentina’s gown.
Valentina’s Story (Continued)
“I was born and raised in Venezuela, and later arrived to the US to complete my education. I studied International Business in Northeastern University, and upon graduation I worked in banking in New York City. While working in banking, I realized that I was not doing what truly made me happy: designing, my long time hobby! Because of that feeling, I pursued a degree in Fashion Design from the Art Institute in Miami. Later, I moved back to NYC to work in different internships; such as: Oscar De La Renta, John Martinez Productions, Stella McCartney NYC, and Pamella Roland. After my internships, I decided to create my own brand ‘Valentina Delfino Designs‘. It is a Ready To Wear brand where I have included sustainable pieces. Today we are only focusing on Made to order, but plan to have once again collections.”
“Modeling the winning design for the 2011 Red Carpet Green Dress competition was the beginning of my journey into the world of ethical and sustainable fashion, which went on to become a main driver for my modeling career. On the night of the RCGD event, Suzy was wearing a beautiful, deep purple gown that had quilt-like patches of color sewn onto the bodice and skirt. It was sheer glamour, but it felt like home. As she told me about the design (created by Jeff Garner), I was fascinated to learn that its materials had been grown on an organic farm in the US and how many of the common practices in the fashion industry had extremely negative affects on the planet and the people working to produce the clothing.
I started to think a lot more about what I could do and decided that, as much as I could, I would promote sustainable and ethical fashion, and collaborate with conscious brands to align my image with my beliefs as much as possible. This choice lead to a number of successful collaborations in the form of photo shoots, runway shows, panel talks and interviews, all to increase awareness for sustainable and ethical fashion, and the urgent need for the fashion industry to make big changes for the future of our planet.”
Founded in 2016 by Áine Rose Campbell and Cameron Russell, the Model Mafia, aka, the Model Activist Community, is a powerful community of nearly 250 fashion models who work take collective action to create a more equitable, just and sustainable fashion industry and world.
“I WENT GREEN WITH RCGD BECAUSE WE SHOULDN’T HAVE TO CHOOSE BETWEEN FABULOUS STYLE AND GOOD HEALTH.
Sustainable fashion means checking your care labels like a nutrition label and expecting more from brands. Consumers have the power to shift the fashion industry. Brands pay attention to what consumers desire because they do want your money. Transparency is key. #MakeShiftHappen A healthy open source supply chain has a positive effect on farmers, cutters, sewers, bleachers, washers, fabric dyers, nearby communities, retail employees, your family and you. #Whatsinyourtee Have you ever thought about the fabric that makes up your tee as ingredients the same way you think about the leaves that make up your tea? Tea is ingested through your mouth and your tee is ingested through your pore. ‘Your pores are like tiny little mouths, whatever you put on them they eat.’ This was why I chose MINK vegan pumps made of recycled paper when asked to support and style the Red Carpet Green Dress/Reformation collection – No Red Carpet Needed.”
Taryn Hipwell, is now the author of How to Shop for Shi(f)t, which is currently being launched on Amazon.com. Taryn is the founder of Beyond the Label (BtL), a thought leader, and consumer engagement specialist in the realm of sustainable fashion. Beyond the Label started as a partnership between EcoDivas and TEDxLA to educate Angelenos about the true health, social, and environmental cost of their fashion purchases.
“I WENT GREEN WITH RCGD BECAUSE WE SHOULDN’T HAVE TO CHOOSE BETWEEN FABULOUS STYLE AND GOOD HEALTH. #Whatsinyourtee”
Sustainable fashion means checking your care labels like a nutrition label and expecting more from brands. Consumers have the power to shift the fashion industry. Brands pay attention to what consumers desire because they do want your money. Transparency is key. #MakeShiftHappen A healthy open source supply chain has a positive effect on farmers, cutters, sewers, bleachers, washers, fabric dyers, nearby communities, retail employees, your family and you. #Whatsinyourtee Have you ever thought about the fabric that makes up your tee as ingredients the same way you think about the leaves that make up your tea? Tea is ingested through your mouth and your tee is ingested through your pore. “Your pores are like tiny little mouths, whatever you put on them they eat.”
Which was why I chose MINK vegan pumps made of recycled paper when asked to support and style the Red Carpet Green Dress/Reformation collection – No Red Carpet Needed.
“I WENT GREEN WITH RCGD BECAUSE WE SHOULDN’T HAVE TO CHOOSE BETWEEN FABULOUS STYLE AND GOOD HEALTH. #Whatsinyourtee
Sustainable fashion means checking your care labels like a nutrition label and expecting more from brands. Consumers have the power to shift the fashion industry. Brands pay attention to what consumers desire because they do want your money. Transparency is key. #MakeShiftHappen A healthy open source supply chain has a positive effect on farmers, cutters, sewers, bleachers, washers, fabric dyers, nearby communities, retail employees, your family and you. #Whatsinyourtee Have you ever thought about the fabric that makes up your tee as ingredients the same way you think about the leaves that make up your tea? Tea is ingested through your mouth and your tee is ingested through your pore. ‘Your pores are like tiny little mouths, whatever you put on them they eat.’
Which was why I chose MINK vegan pumps made of recycled paper when asked to support and style the Red Carpet Green Dress/Reformation collection – No Red Carpet Needed.”
Taryn Hipwell, is now the author of How to Shop for Shi(f)t, which is currently being launched on Amazon.com. Taryn is the founder of Beyond the Label (BtL), a thought leader, and consumer engagement specialist in the realm of sustainable fashion. Beyond the Label started as a partnership between EcoDivas and TEDxLA to educate Angelenos about the true health, social, and environmental cost of their fashion purchases. BtL is now a charitable organization that addresses the question “What’s in my tee?” to encourage shoppers globally to consider what their t-shirt is made of and how their purchases affect the health of the workers, their family, and themselves. The BtL Team encourage shoppers to expect transparency, traceability, and healthier ingredients from each fashion brand they choose to invest in.
I WENT GREEN WITH RCGD BECAUSE SUSTAINABLE DESIGN MATTERS…
“My first red carpet moment at the Oscars was a meaningful one for me on so many different levels. It felt even more significant knowing that I was part of a campaign committed to sustainability, and the wider message that we can all make a difference. I was excited to collaborate with Suzy and her team to help bring sustainable fashion even further into the spotlight.”
Naomie Melanie Harris OBE is an English actress. She started her career as a child actress, appearing in the television series Simon and the Witch in 1987. She portrayed the voodoo witch Tia Dalma in the second and third Pirates of the Caribbean films, Selena in 28 Days Later, and Winnie Mandela in Mandela: Long Walk to Freedom. She garnered attention for her performance as Eve Moneypenny in the James Bond films Skyfall and Spectre.
In 2016, she starred in the critically acclaimed film Moonlight, a performance which earned her several accolades, including Golden Globe, BAFTA, and Academy Award nominations for Best Supporting Actress. Harris was appointed an Officer of the Order of the British Empire (OBE) in the 2017 New Year Honours for services to drama.
I WENT GREEN WITH RCGD BECAUSE I WANT TO MAKE A DIFFERENCE
“Sustainability is something which is innovative and thinking outside the box with what you have. Sustainablity needs practice and discipline.”
Priyanka Bose is an Indian stage & film actor, who played Kamla Munshi, the biological mother to Dev Patel’s character Saroo in the six-time nominated film including “Best Picture.” In 2017, the Red Carpet Green Dress worked with Vivienne Westwood to create a gown for Priyanka Bose. The custom designed gown, was created in a jewel toned silk and lurex floral jacquard fabric, recycled from a past Vivienne Westwood collection. The pattern cutting technique has been designed to keep waste to an absolute minimum, using only 320 cms for the design. Leftover sequin film, usually left as waste from sequin production, was embroidered to the bodice of the dress creating a honeycomb effect, highlighted with reclaimed Swarovski crystals for added sparkle.
“I WENT GREEN WITH RCGD BECAUSE SUSTAINABILITY IS OUR DUTY AS DESIGNERS AND CONSUMERS
Sustainable fashion means to me being responsible in quality and equality : it implies environmental and social aspects. As a designer, it means improving the steps of a garment’s realization by firstly minimizing the negative impact on the environment : sourcing better and traceable materials, controlling the use of natural resources, or reducing chemicals for instance. It also means ensuring that the working conditions are fair and ethical. But also, we have the responsibility to create quality and timeless designs that will last.
As a consumer, it means buying from brands that make clothes in an environmentally and ethically conscious way, and giving a second life to the garments when they are no longer worn : returning them to a collection point for recycling, or donating them. Every person should try to find his own way of more sustainable fashion.”
Alice Elia, a former student at ESMOD Paris, designed Olga Kurylenko’s gown in 2014. Kurylenko’s gown is 100% GOTS certified organic peace silk and 100% GOTS certified organic silk, hand-dyed with Sappanwood and then over-dyed with madder root to achieve the resulting shade of red by Penny Walsh. Kurylenko wore a Red Carpet Green Dress special vegan shoe – a faux suede, metallic-trimmed heel (a collaboration between PETA and ethical U.K. based footwear label Beyond Skin).
A noted environmental leader, business pioneer, mom of five and new grandma, Suzy Amis Cameron is committed to caring for our wild, living Earth, with an emphasis on plant-based food to address climate change. She is the author of The OMD Plan: Swap One Meal a Day to Save your Health and Save the Planet (Simon & Schuster/Atria) and the founder of the OMD Movement, dedicated to transforming eating habits and expanding access to healthy, climate-friendly food for all. In 2005, she founded MUSE School CA, with her sister, Rebecca Amis. MUSE is the first school in the country to be 100% solar powered, zero waste, and with a 100% organic, plant-based lunch program. Based on MUSE’s values and curriculum, MUSE Global was launched in 2018 to franchise the school worldwide. Additionally, she is a founder of the plant-based ventures, Verdient Foods, Cameron Family Farms, Food Forest Organics and Plant Power Task Force, with her husband, James Cameron. In 2009, she launched Red Carpet Green Dress, a global sustainable fashion campaign showcasing environmentally responsible fashions on the red carpet in partnership with The Oscars. RCGD also co-creates sustainable garments with luxury international fashion brands. Suzy is also an Executive Producer of The Game Changers, a documentary on world-class plant-based athletes. As an actor she was featured in more than 25 films, including The Usual Suspects and Titanic.
Over the past few years, Red Carpet Green Dress has become an internationally recognized sustainable fashion campaign which continues to honour both environmental consciousness and social responsibility.
– Suzy Amis Cameron