About RED CARPET GREEN DRESS™
From Moment to Movement…
Red Carpet Green Dress™ (RCGD) is a women-led global change-making organisation from ‘moment’ to movement, bringing sustainable design to the forefront of conversation and action within the fashion industry. Celebrating its 10th year in 2019, the campaign was conceived by Suzy Amis Cameron (actress, environmental advocate, and author of OMD: The Simple, Plant-Based Program to Save Your Health, Save Your Waistline and Save the Planet) during the press tour for her husband, James Cameron’s film “Avatar”. Our goal is to draw attention to the importance of more sustainable practices in fashion and be part of bringing those solutions to the global market. Through our red carpet design initiative in exclusive partnership with the Annual Academy Awards®, across to our ongoing collaborations with global brands to deliver sustainable products to market. We are part of the change we want to see in the world.
Since its inception, the campaign has grown to include brand collaborations, internships, knowledge-share platforms and educational experiences for students, and our remit continues to grow. The sustainable fashion movement has been gathering momentum recently as more information, techniques, textiles and support becomes available. For nearly a decade our campaign has built upon a reputation associated with consideration, due diligence, authenticity, high impact and sustainable education. We continuously strive to create knowledge sharing platforms and connect resources between the brands we work with and the independent suppliers we seek out. More than a buzzword or trend, sustainability belongs in the DNA of successful business, its positive impact – from stakeholder relationships to bottom line and ROI – changes brand perception around the world and drives industry-shifting innovation.
Each red carpet season RCGD creates a crucial ‘green’ spotlight and provides a high profile opportunity for our strategic partners, and the influential talent supporting our cause. The contest element alone challenges designers to create an ‘Oscar- worthy’ dress made entirely of sustainable materials, while actors advocate for a message of sustainability and longevity within the global fashion industry. Numerous talents have stood with RCGD and over the past 10 years our ambassadors have included talent such as Suzy Amis Cameron, Missi Pyle, Naomie Harris, Olga Kurylenko, Kellan Lutz, Jake McDorman, Gina Rodriguez, Sophie Turner, Emma Roberts, Priyanka Bose, Lakeith Stanfield, Zoey Deutch, Camila Alves, Danielle Macdonald and Laura Harrier. The RCGD campaign works with a diverse and inclusive range of talent to ensure that we remain inspiring and reflect the world around us as accurately as possible. We believe that diversity should be the standard, not the exception. Take a look at our collaborations on the red carpet here.
EACH YEAR WE ARE EXCITED TO ENGAGE WITH MORE AND MORE PEOPLE AROUND THE WORLD – FROM STUDENTS LOOKING FOR AN OPPORTUNITY FOR IN-HOUSE LEARNING, ACROSS TO BRANDS KEEN TO WORK ON AN INNOVATIVE AND SUSTAINABLE DESIGN FOR THE OSCARS RED CARPET AND STORE WINDOWS AROUND THE WORLD – Suzy Amis Cameron
Through our work we engage local communities from environmental schools to design colleges, to help the emerging generation of talent find a meaningful and environmentally-focused place within the design world. RCGD have worked with fashion colleges around the world, including the Fashion Institute of Design & Merchandising and Fashion Institute of Technology to create internship and work experience opportunities for emerging designers. We engage with local communities including artisan textile producers and seamstresses, specifically sustainable design experts, whilst introducing them to global business opportunities and creating knowledge share platforms. Through talks, workshops and community-building events, RCGD take the conversation from the red carpet to the homes of people around the world and engage them in sustainability as a topic which affects us all. We are also proud to use our platform to ensure representation and inclusion for the talent working across the fashion industry and entertainment worlds. To date our campaign has worked with designers and emerging talent from over 21 countries, specifically China, Scotland, Ireland, UK, Ukraine, India, Brazil, Australia, Jamaica, Puerto Rico, Wales, Poland, France, Lebanon, Italy, Ghana, Venezuela, New Zealand, Cambodia and the USA.
A noted environmental leader, business pioneer, mom of five and new grandma, Suzy Amis Cameron is committed to caring for our wild, living Earth, with an emphasis on plant-based food to address climate change. She is the author of The OMD Plan: Swap One Meal a Day to Save your Health and Save the Planet (Simon & Schuster/Atria) and the founder of the OMD Movement, dedicated to transforming eating habits and expanding access to healthy, climate-friendly food for all. In 2005, she founded MUSE School CA, with her sister, Rebecca Amis. MUSE is the first school in the country to be 100% solar powered, zero waste, and with a 100% organic, plant-based lunch program. Based on MUSE’s values and curriculum, MUSE Global was launched in 2018 to franchise the school worldwide. Additionally, she is a founder of the plant-based ventures, Verdient Foods, Cameron Family Farms, Food Forest Organics and Plant Power Task Force, with her husband, James Cameron. In 2009, she launched Red Carpet Green Dress, a global sustainable fashion campaign showcasing environmentally responsible fashions on the red carpet in exclusive partnership with The Oscars®. RCGD also co-creates sustainable garments with luxury international fashion brands. Suzy is also an Executive Producer of The Game Changers, a documentary on world-class plant-based athletes. As an actor she was featured in more than 25 films, including The Usual Suspects and Titanic.
Over the past few years, Red Carpet Green Dress has become an internationally recognized sustainable fashion campaign which continues to honour both environmental consciousness and social responsibility.
– Suzy Amis Cameron
Red Carpet Green Designs
In 2010 Jillian Granz, a Michigan State University senior, won the then design competition with a dress made from peace silk. Granz used a no-waste pattern and reclaimed lining. Suzy Amis Cameron wore the winning design to the Oscars in 2010.
Samata Pattinson is a British born Ghanaian designer who won the competition in 2011. Pattinson sourced certified hemp and silk chiffon which was hand died with cranberry residue and embroidered with vintage beads from jewellery. Her design was worn by model Aine Rose Campbell.
In February 2012 at the 84th Annual Academy Awards actress Missi Pyle (The Artist) took to the carpet in a flowing blue gown made from organic silk and peace silk, hand-dyed with mineral dye and lined with recycled polyester from excess waste fabric. Venezuelan born, Miami-based designer Valentina Delfino’s gown was dyed in an OSHA (Occupational Safety and Health Administration) approved facility in Los Angeles by Edwina Pellikka. Designer Angelo Santos created Valentina’s gown.
Ghanaian-born Michael Badger was the 2013 winner whose stunning gold creation made People Magazine’s Best Dressed List. Badger holds a B.F.A. in fashion design from the Savannah College of Art and Design in Atlanta, Georgia. Inspired by a volcano and how lava flows, his golden gown was created from fabric which is a GOTS certified silk Crepe De Chine, dyed using seeds from chamomile and goldenrod by Penny Walsh, and incorporated vintage and recycled elements – including candy wrappers. Dame Vivienne Westwood brought the stunning gown, worn by talented actor Naomie Harris, to life.
Alice Elia, a former student at ESMOD in Paris designed Olga Kurylenko’s gown in 2014. Kurylenko’s gown is 100% GOTS certified organic peace silk and 100% GOTS certified organic silk, hand-dyed with Sappanwood and then over-dyed with madder root to achieve the resulting shade of red by Penny Walsh. Kurylenko wore a Red Carpet Green Dress special vegan shoe – a faux suede, metallic-trimmed heel (a collaboration between PETA and ethical U.K. based footwear label Beyond Skin).
Jomnarn Dul’s design was worn by Kellan Lutz, of “Twilight” fame. Lutz’s tuxedo jacket was 45% certified silk and 55% rPET (recycled plastic bottles), his tux trousers are hemp dyed with logwood and his waistcoat is made from hemp and 100-year-old Spitalfields silk that was dyed with marigold flowers. Established designer Jeff Garner, of Prophetik mentored Jomnarn in the creation of her tuxedo.
In 2015 Tingting Chen dressed actor Jake McDorman in a tuxedo comprised of dead-stock 100% wool, lining made of dead-stock 100% GOTS certified organic peace silk, and a trim of peace silk dyed with logwood. McDorman wore a vegan shoe from Moo Shoes called The Innovator, a shirt by EKOCYCLE™ and hemp boxers.
Manon Gabard‘s gown for Emmy winner Gina Rodriguez was a dazzling vibrant blue made from 100% GOTS certified organic peace silk and dyed with low impact GOTS dye. Her look was finished off with vintage Neil Lane jewels, an Edie Parker clutch and shoes from Jimmy Choo.
Both Gabard and Chen are fashion students at ESMOD-ISEM in Paris.
In 2016, Red Carpet Green Dress changed the campaign format, introducing an internship with leading global fashion brand, Vivienne Westwood. Sophie Turner wore ethical brand Galvan for the campaign, whilst Vivienne Westwood constructed a gown made from recycled plastic bottles for Lily Cole.
In 2017, the campaign worked with Armani and Vivienne Westwood exclusively to create gowns for Emma Roberts and Priyanka Bose. Armani supplied a classic Giorgio Armani gown from his very first Prive’ collection. The gown was accessorized with exclusive pieces from Atelier Swarovski Fine Jewelry, whilst Vivienne Westwood created a dress from scratch for Priyanka Bose. The custom designed gown, is created in a jewel toned silk and lurex floral jacquard fabric, recycled from a past Vivienne Westwood collection. The pattern cutting technique has been designed to keep waste to an absolute minimum, using only 320 cms for the design. Leftover sequin film, usually left as waste from sequin production, is embroidered to the bodice of the dress creating a honeycomb effect, highlighted with reclaimed Swarovski crystals for added sparkle.
In 2018, Zoey Deutch stunned onlookers in an Elie Saab archival gown with vintage details. The archive piece was embellished with silver silk threads, sequins and vintage beads from Mr. Saab’s Beirut atelier. The natural hand-dyed color of the dress is a tribute to the untouched beauty of the Indian culture with slowly embroidered handmade patterns—respecting artisanal and ancestral craftsmanship, and a nod to slow, considered fashion. The embroidery techniques used are passed on from one generation to another.
Lakeith Stanfield wore an ethical tuxedo by Ermenegildo Zegna Couture to support the campaign made from a navy Tussah Silk. Typically gathered in the jungle from cocoons of wild silk moths, the silk is found in a natural state with minimal human intervention and very little invasion to the process. For this reason, unlike a silk yarn produced with greater mechanical interventions, the yarn of Tussah silk features irregularities creating a rich texture, typical of wild, natural breeding.
Fashion icon Camila Alves McConaughey took a stand for sustainability this afternoon when she arrived to the 90th Academy Awards® in a classic Vivienne Westwood archival gown in support of Suzy Amis Cameron’s Red Carpet Green Dress (RCGD) ethical fashion campaign. The Vivienne Westwood dress was an ivory silk faille moire asymmetric gown with tulle petticoat. This grande corset gown made from an archival silk that was originally created at the London Atelier as part of their A/W2014 Collection. Alves especially selected this unique design from the Westwood classic collections, encouraging the revitalization of archival gowns.
In 2019, to mark a decade of the campaign, actress Danielle Macdonald, from the Oscar nominated short film Skin, stunned as she arrived at the 91st Academy Awards ® wearing a custom red tulle draped sleeve overlay gown made by CFDA fashion designer, Christian Siriano. The gown was made up of a red cotton crepe vegetable dyed fabric. Siriano used recycled tulle for the sleeves and minimal waste for the skirt and top.
BlacKkKlansman lead actress Laura Harrier, wowed the crowd as she arrived to the 91st Academy Awards ® wearing bespoke ethical gown made by Louis Vuitton. Harrier’s gown was created in the Louis Vuitton’s Paris atelier with an ethical and eco-responsible approach established with long-time verified suppliers. The gown is made of TARONI SPA blue crepe silk certified by the Global Organic Textile Standards (GOTS), which is the worldwide leading textile processing standard for organic fibres, including ecological and social criteria. The handmade embroidery by Vermont Paris was made of glass beads, Swarovski crystal shards and sequins respecting the STANDARD 100 by OEKO-TEX®, an international quality label for harmless textiles.
The Academy Awards®, more popularly known as the Oscars, are awards for artistic and technical merit in the film industry. Red Carpet Green Dress are grateful to The Academy for their continued support of our campaign.
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