About RED CARPET GREEN DRESS™
From Moment to Movement…
THE APPAREL INDUSTRY HAS A DISASTROUS IMPACT ON THE ENVIRONMENT. IN FACT, IT IS THE SECOND LARGEST POLLUTER IN THE WORLD, JUST AFTER THE OIL INDUSTRY. AND THE ENVIRONMENTAL DAMAGE IS INCREASING AS THE INDUSTRY GROWS. WE CAN ALL MAKE A DIFFERENCE, AND WE ALL NEED TO. – RCGD
Red Carpet Green Dress™ (RCGD) is a women-led global change-making organisation bringing environmental and social sustainability to the forefront of conversation and action within the global apparel and design industry. From our red carpet design initiative in partnership with the Annual Academy Awards collaborating with global and small independent brands, across to partnerships delivering sustainable design solutions, we challenge the current linear business model by placing a focus on people-centric values and intelligent design systems. Our educational work with youth and emerging design community includes knowledge-transfer platforms, workshops, internships and work experience, and design contest initiatives. Our R&D division innovates circular design solutions including regenerative materials. We are experts in this space so if sustainability in action is of interest to you, our consultancy may be of interest to you.
RCGD was conceived by Suzy Amis Cameron during the press tour for her husband, James Cameron’s film ‘Avatar’. Our goal is to draw attention to the importance of more sustainable practices in the apparel and design world, and be part of bringing those solutions to the global market.
KEEPING YOU UP TO DATE…
CONSULTANCY: With a focus on embedding environmental and social sustainability into the work that we do, we have launched a consultancy offer for organisations looking to develop a more sustainable framework for operations. In addition, we are restarting our educational workshop series covering topics ranging from designing for people and planet, to accountability and responsibility. We are currently working on some exciting thought-leadership content on global cultural sustainability and metrics systems. To find out more about our work, get in touch!
Following the success of their 2020 partnership, RCGD and TENCEL™ brand from sustainability leader Lenzing, are excited to have extended our collaboration for a second year running at the 93rd Academy Awards®. RCGD is working to honour their commitment in creating design solutions that work from moment to movement on the red carpet of the biggest of all global stages. We are passionate about material innovation and sustainable design solutions and love connecting with like-minded people and organisations.
A noted environmental leader, business pioneer, mom of five and new grandma, Suzy Amis Cameron is committed to caring for our wild, living Earth. In 2009, she launched Red Carpet Green Dress, a global sustainable fashion campaign showcasing environmentally responsible fashions on the red carpet in partnership with The Oscars. RCGD also co-creates sustainable garments with luxury international fashion brands. Suzy is also an Executive Producer of The Game Changers, a documentary on world-class plant-based athletes. As an actor, she was featured in more than 25 films, including The Usual Suspects and Titanic. With an emphasis on plant-based food to address climate change, she is the author of The OMD Plan: Swap One Meal a Day to Save your Health and Save the Planet (Simon & Schuster/Atria) and the founder of the OMD Movement, dedicated to transforming eating habits and expanding access to healthy, climate-friendly food for all. In 2005, she founded MUSE School CA, with her sister, Rebecca Amis. MUSE is the first school in the country to be 100% solar powered, zero waste, and with a 100% organic, plant-based lunch program. Based on MUSE’s values and curriculum, MUSE Global was launched in 2018 to franchise the school worldwide. Additionally, she is a founder of the plant-based ventures, Verdient Foods, Cameron Family Farms, Food Forest Organics and Plant Power Task Force, with her husband, James Cameron.
Our CEO, Samata Pattinson’s vision for RCGD focuses on our longstanding exclusive partnership with The Academy, ongoing eco-collaborations creating accessible sustainable products for the global fashion industry with impact brands, sustainable retail, education, the creation of digital content, alongside the expansion of RCGD’s global presence with a focus on emerging markets and manufacturing.
Why are sustainable solutions even needed?
A collection of environmental problems are giving the fashion industry a bad reputation, from chemical pollution associated with cotton production and textile finishing to the adverse impact of microplastics and the deforestation of ancient and endangered forests for rayon and other cellulosic fibres. Globally, only the housing, transport and food sectors outweigh the scale of the fashion industry’s impact on land, with the amount of land it uses projected to increase by 35% by 2030. If the fashion industry continues on its current path, by 2050 it could use more than 26% of the carbon budget associated with a 2°C global warming limit. In addition, sustainability is about people. It is about communities and their representation. RCGD believes that we can’t just focus on making better things, in a better way if the people we involve in the process are not representative of the world around us, and given platforms to advocate for themselves.
We work to draw attention to the importance of more positive practices in the apparel industry.
Sustainable design is an important area with many interpretations – some focus on environmental criteria, defining it by a no-waste, circular economy approach, others by the use of solely organic or certified materials or a reduced carbon print production process. Others believe it is social criteria, such as fair and humane treatment of garment workers’ rights, living wages, safe work conditions and representation. For us, it is any/all of the above. As part of our general design criteria, we believe that sustainable fashion means producing garments with consideration of the environmental and social impact that they will have throughout its total life cycle. Whether working in collaboration with organisations such as Greenpeace, Cradle To Cradle, NRDC or even platforms such as Good On You, our criteria our criteria covers these key areas:
Human hands are valued, meaning fair trade, safe working conditions, fair pay and an intersectional approach to business
Accredited for environmental impact by relevant schemes and respected industry bodies
Adopt initiative to minimise the total impact of packaging
Publish information relevant to these issues for interested parties to access
Adopt design and process initiatives to reduce textile waste
Materials and processes which do not have a negative impact on biodiversity
Use a high proportion of certified eco-friendly, organic and/or recycled materials
Adopt initiatives to reduce greenhouse gas emissions
Adopt initiatives to reduce water use in supply chain
Use botanical or low-impact dyes to process textiles and produce garments, in addition to monitoring how chemicals leave manufacturing facilities
Each red carpet season, RCGD creates a crucial ‘green’ spotlight and provides a high profile opportunity for our strategic partners, and the influential talent supporting our cause. The contest element alone challenges designers to create an ‘Oscar- worthy’ dress made entirely of sustainable materials, while actors advocate for a message of sustainability and longevity within the global fashion industry. Numerous talents have stood with RCGD at the Oscars and over the past 10 years our ambassadors have included talent such as Suzy Amis Cameron, James Cameron, Kaitlyn Dever, Léa Seydoux, Missi Pyle, Naomie Harris, Sophie Turner, Emma Roberts, Priyanka Bose, Lakeith Stanfield, Zoey Deutch, Camila Alves, Danielle Macdonald and Laura Harrier. The RCGD campaign works with a diverse and inclusive range of talent to ensure that we remain inspiring and reflect the world around us as accurately as possible. We believe that representation should be the standard, not the exception. Take a look at our collaborations on the red carpet here.
Numerous talents have stood with RCGD and over the past 10 years our ambassadors have included talent such as Suzy Amis Cameron, James Cameron, Kaitlyn Dever, Léa Seydoux, Missi Pyle, Naomie Harris, Sophie Turner, Emma Roberts, Priyanka Bose, Lakeith Stanfield, Zoey Deutch, Camila Alves, Danielle Macdonald and Laura Harrier. The RCGD campaign works with a diverse and inclusive range of talent to ensure that we remain inspiring and reflect the world around us as accurately as possible. We believe that diversity should be the standard, not the exception.