About RED CARPET GREEN DRESS™
From Moment to Movement…
Red Carpet Green Dress™ (RCGD) is a women-led global change-making organisation from ‘moment’ to movement, bringing sustainable design to the forefront of conversation and action within the fashion industry. Celebrating its 10th year in 2019, the campaign was conceived by Suzy Amis Cameron (actress, environmental advocate, and author of OMD: The Simple, Plant-Based Program to Save Your Health, Save Your Waistline and Save the Planet) during the press tour for her husband, James Cameron’s film “Avatar”. Our goal is to draw attention to the importance of more sustainable practices in fashion and be part of bringing those solutions to the global market. Through our red carpet design initiative in exclusive partnership with the Annual Academy Awards®, across to our ongoing collaborations with global brands to deliver sustainable products to market. We are part of the change we want to see in the world.
Since its inception, the campaign has grown to include brand collaborations, internships, knowledge-share platforms and educational experiences for students, and our remit continues to grow. The sustainable fashion movement has been gathering momentum recently as more information, techniques, textiles and support becomes available. For nearly a decade our campaign has built upon a reputation associated with consideration, due diligence, authenticity, high impact and sustainable education. We continuously strive to create knowledge sharing platforms and connect resources between the brands we work with and the independent suppliers we seek out. More than a buzzword or trend, sustainability belongs in the DNA of successful business, its positive impact – from stakeholder relationships to bottom line and ROI – changes brand perception around the world and drives industry-shifting innovation.
Each red carpet season RCGD creates a crucial ‘green’ spotlight and provides a high profile opportunity for our strategic partners, and the influential talent supporting our cause. The contest element alone challenges designers to create an ‘Oscar- worthy’ dress made entirely of sustainable materials, while actors advocate for a message of sustainability and longevity within the global fashion industry. Numerous talents have stood with RCGD and over the past 10 years our ambassadors have included talent such as Suzy Amis Cameron, Missi Pyle, Naomie Harris, Olga Kurylenko, Kellan Lutz, Jake McDorman, Gina Rodriguez, Sophie Turner, Emma Roberts, Priyanka Bose, Lakeith Stanfield, Zoey Deutch, Camila Alves, Danielle Macdonald and Laura Harrier. The RCGD campaign works with a diverse and inclusive range of talent to ensure that we remain inspiring and reflect the world around us as accurately as possible. We believe that diversity should be the standard, not the exception. Take a look at our collaborations on the red carpet here.
EACH YEAR WE ARE EXCITED TO ENGAGE WITH MORE AND MORE PEOPLE AROUND THE WORLD – FROM STUDENTS LOOKING FOR AN OPPORTUNITY FOR IN-HOUSE LEARNING, ACROSS TO BRANDS KEEN TO WORK ON AN INNOVATIVE AND SUSTAINABLE DESIGN FOR THE OSCARS RED CARPET AND STORE WINDOWS AROUND THE WORLD – Suzy Amis Cameron
Through our work we engage local communities from environmental schools to design colleges, to help the emerging generation of talent find a meaningful and environmentally-focused place within the design world. RCGD have worked with fashion colleges around the world, including the Fashion Institute of Design & Merchandising and Fashion Institute of Technology to create internship and work experience opportunities for emerging designers. We engage with local communities including artisan textile producers and seamstresses, specifically sustainable design experts, whilst introducing them to global business opportunities and creating knowledge share platforms. Through talks, workshops and community-building events, RCGD take the conversation from the red carpet to the homes of people around the world and engage them in sustainability as a topic which affects us all. We are also proud to use our platform to ensure representation and inclusion for the talent working across the fashion industry and entertainment worlds. To date our campaign has worked with designers and emerging talent from over 21 countries, specifically China, Scotland, Ireland, UK, Ukraine, India, Brazil, Australia, Jamaica, Puerto Rico, Wales, Poland, France, Lebanon, Italy, Ghana, Venezuela, New Zealand, Cambodia and the USA.
A noted environmental leader, business pioneer, mom of five and new grandma, Suzy Amis Cameron is committed to caring for our wild, living Earth, with an emphasis on plant-based food to address climate change. She is the author of The OMD Plan: Swap One Meal a Day to Save your Health and Save the Planet (Simon & Schuster/Atria) and the founder of the OMD Movement, dedicated to transforming eating habits and expanding access to healthy, climate-friendly food for all. In 2005, she founded MUSE School CA, with her sister, Rebecca Amis. MUSE is the first school in the country to be 100% solar powered, zero waste, and with a 100% organic, plant-based lunch program. Based on MUSE’s values and curriculum, MUSE Global was launched in 2018 to franchise the school worldwide. Additionally, she is a founder of the plant-based ventures, Verdient Foods, Cameron Family Farms, Food Forest Organics and Plant Power Task Force, with her husband, James Cameron. In 2009, she launched Red Carpet Green Dress, a global sustainable fashion campaign showcasing environmentally responsible fashions on the red carpet in exclusive partnership with The Oscars®. RCGD also co-creates sustainable garments with luxury international fashion brands. Suzy is also an Executive Producer of The Game Changers, a documentary on world-class plant-based athletes. As an actor she was featured in more than 25 films, including The Usual Suspects and Titanic.
Over the past few years, Red Carpet Green Dress has become an internationally recognized sustainable fashion campaign which continues to honour both environmental consciousness and social responsibility.
– Suzy Amis Cameron
The Academy Awards®, more popularly known as the Oscars, are awards for artistic and technical merit in the film industry. Red Carpet Green Dress are grateful to The Academy for their continued support of our campaign.
Aspiring to lead the pursuit of eco-friendly solutions for textiles, garments, and fashion, TENCEL™ Luxe targets premium and luxury brands that aim to blend high fashion with sustainability while maintaining quality and reputation. TENCEL™ Luxe is the first cellulose filament yarn made from sustainable wood resources using a close loop production process awarded with the EU Ecolabel. With silky smoothness, liquid-like drape and color vibrancy, it is designed for sensuality yet engineered with environmental responsibility. Supremely smooth to the touch. As the eco-botanic version of silk, TENCEL™ Luxe offers the bridge between supreme quality and sustainable fashion.