RCGD Global

From Moment to Movement…

– Collaborating with respected and mainstream platforms to foster sustainable conversations and action
– Developing accessible sustainable design solutions which create real effective change
– Being part of creating a more socially fair, equitable and representative industry
– Helping to find language to create change

KEEPING YOU UP TO DATE…

CONSULTANCY: With a focus on embedding environmental and social sustainability into the work that we do, we have launched a consultancy offer for organisations looking to develop a more sustainable framework for operations. In addition, we are restarting our educational workshop series covering topics ranging from designing for people and planet, to accountability and responsibility. We are currently working on some exciting thought-leadership content on global cultural sustainability and metrics systems. To find out more about our work, get in touch!

Following the success of our 2022 partnership, RCGD Global and TENCEL™ brand from sustainability leader Lenzing, are excited to have extended our Red Carpet Green Dress™ collaboration for a third year running at the 95th Academy Awards®. RCGD Global is working to honour their commitment in creating design solutions that work from moment to movement on the red carpet of the biggest of all global stages. We are passionate about material innovation and sustainable design solutions and love connecting with like-minded people and organisations.

On the digital side of things, we have launched our own exciting digital app!

A noted environmental leader, business pioneer, mom of five and new grandma, Suzy Amis Cameron is committed to caring for our wild, living Earth. In 2009, she launched Red Carpet Green Dress, a global sustainable fashion campaign showcasing environmentally responsible fashions on the red carpet in partnership with The Oscars. RCGD also co-creates sustainable garments with luxury international fashion brands. Suzy is also an Executive Producer of The Game Changers, a documentary on world-class plant-based athletes. As an actor, she was featured in more than 25 films, including The Usual Suspects and Titanic. With an emphasis on plant-based food to address climate change, she is the author of The OMD Plan: Swap One Meal a Day to Save your Health and Save the Planet (Simon & Schuster/Atria) and the founder of the OMD Movement, dedicated to transforming eating habits and expanding access to healthy, climate-friendly food for all. In 2005, she founded MUSE School CA, with her sister, Rebecca Amis. MUSE is the first school in the country to be 100% solar powered, zero waste, and with a 100% organic, plant-based lunch program. Based on MUSE’s values and curriculum, MUSE Global was launched in 2018 to franchise the school worldwide. Additionally, she is a founder of the plant-based ventures, Verdient Foods, Cameron Family Farms, Food Forest Organics and Plant Power Task Force, with her husband, James Cameron.

Our CEO, Samata Pattinson’s vision for RCGD Global focuses on our longstanding exclusive partnership with The Academy, ongoing eco-collaborations creating accessible sustainable products for the global fashion industry with impact brands, sustainable retail, education, the creation of digital content, alongside the expansion of RCGD’s global presence with a focus on emerging markets and manufacturing.

We work to draw attention to the importance of more positive practices in the apparel industry.

Sustainable design is an important area with many interpretations – some focus on environmental criteria, defining it by a no-waste, circular economy approach, others by the use of solely organic or certified materials or a reduced carbon print production process. Others believe it is social criteria, such as fair and humane treatment of garment workers’ rights, living wages, safe work conditions and representation. For us, it is any and all of the above.

As part of our general design criteria, we believe that sustainable fashion means producing garments with consideration of the environmental and social impact that they will have throughout the total life cycle. We respect the Environmental Profit & Loss model, which evaluates how a positive or negative impact is created to balance earth’s books. In line with science-based targets (targets developed in line with what is necessary to meet the goals of the Paris Agreement – limiting global warming to 1.5°C above pre-industrial levels), we look to prevent negative impacts, minimize impacts that are unavoidable, and push for corrective action when possible. After this we look outside of our immediate value cycle to contribute to a world in which people and nature can thrive through collaborations across industries.

To support our assessments and criteria over the years, we have worked in collaboration with organisations such as Greenpeace, Cradle To Cradle, and NRDC, and our criteria covers key areas from environmental through to social. Find our more about our criteria here.

Each red carpet season, the Red Carpet Green Dress initiative in partnership with The Academy creates a crucial ‘green’ spotlight and provides a high profile opportunity for our strategic partners, and the influential talent supporting our cause. The contest element alone challenges designers to create an ‘Oscar- worthy’ dress made entirely of sustainable materials, while actors advocate for a message of sustainability and longevity within the global fashion industry.

Numerous talents have stood with RCGD at the Oscars and over the past 14 years, our ambassadors for sustainable style on the red carpet have included talents such as Suzy Amis Cameron, James Cameron, Billie Eilish, Henry Cavill, Zoe Saldana, Tati Gabrielle, Kaitlyn Dever, Léa Seydoux, Missi Pyle, Naomie Harris, Sophie Turner, Emma Roberts, Priyanka Bose, Lakeith Stanfield, Zoey Deutch, Camila Alves, Danielle Macdonald and Laura Harrier.

The sustainable red carpet campaign works with a diverse and inclusive range of talent to ensure that we remain inspiring and reflect the world around us as accurately as possible. We believe that representation should be the standard, not the exception. Take a look at some of our collaborations on the Oscars red carpet here.

Janet Yang, President of The Academy, on the Oscars red carpet in partnership with RCGD Global. Chinese American Yang leads the world’s most famous club for filmmakers and artists, recently beginning her first term as president of the Academy of Motion Picture Arts and Sciences, becoming the first Asian person, and fourth woman, to hold the position.

RCCGD Global are proud to bring talented BIPOC brands to the carpet and well as focusing on innovative materials and artisan accessories. Yang wore a dress by Le Thanh Hoa, a Vietnamese designer, coupled with O2 Monde Vegan shoes, a Blumera handcrafted and artisan bag styled by Cassandra Dittimer for the campaign.

Billie Eilish attended the 94th Academy Awards wearing a breathtaking Fred Leighton Tiara transformed into jewelry. As a supporter of Suzy Amis Cameron’s RCGD Global, she shared a unique message of vintage and put a spotlight on sustainability with her red carpet look styled by Dena Giannini.