About RED CARPET GREEN DRESS™
From Moment to Movement…
Red Carpet Green Dress™ (RCGD) is a women-led global change-making organisation from ‘moment’ to movement, bringing sustainable design to the forefront of conversation and action within the fashion industry. Celebrating its 10th year in 2019, the campaign was conceived by Suzy Amis Cameron (actress, environmental advocate, and author of OMD: The Simple, Plant-Based Program to Save Your Health, Save Your Waistline and Save the Planet) during the press tour for her husband, James Cameron’s film “Avatar”. Our goal is to draw attention to the importance of more sustainable practices in fashion and be part of bringing those solutions to the global market. Through our red carpet design initiative in exclusive partnership with the Annual Academy Awards®, across to our ongoing collaborations with global brands to deliver sustainable products to market. We are part of the change we want to see in the world.
Since its inception, the campaign has grown to include brand collaborations, internships, knowledge-share platforms and educational experiences for students, and our remit continues to grow. The sustainable fashion movement has been gathering momentum recently as more information, techniques, textiles and support becomes available. For nearly a decade our campaign has built upon a reputation associated with consideration, due diligence, authenticity, high impact and sustainable education. We continuously strive to create knowledge sharing platforms and connect resources between the brands we work with and the independent suppliers we seek out. More than a buzzword or trend, sustainability belongs in the DNA of successful business, its positive impact – from stakeholder relationships to bottom line and ROI – changes brand perception around the world and drives industry-shifting innovation.
Each red carpet season RCGD creates a crucial ‘green’ spotlight and provides a high profile opportunity for our strategic partners, and the influential talent supporting our cause. The contest element alone challenges designers to create an ‘Oscar- worthy’ dress made entirely of sustainable materials, while actors advocate for a message of sustainability and longevity within the global fashion industry. Numerous talents have stood with RCGD and over the past 10 years our ambassadors have included talent such as Suzy Amis Cameron, Missi Pyle, Naomie Harris, Olga Kurylenko, Kellan Lutz, Jake McDorman, Gina Rodriguez, Sophie Turner, Emma Roberts, Priyanka Bose, Lakeith Stanfield, Zoey Deutch, Camila Alves, Danielle Macdonald and Laura Harrier. The RCGD campaign works with a diverse and inclusive range of talent to ensure that we remain inspiring and reflect the world around us as accurately as possible. We believe that diversity should be the standard, not the exception. Take a look at our collaborations on the red carpet here.
EACH YEAR WE ARE EXCITED TO ENGAGE WITH MORE AND MORE PEOPLE AROUND THE WORLD – FROM STUDENTS LOOKING FOR AN OPPORTUNITY FOR IN-HOUSE LEARNING, ACROSS TO BRANDS KEEN TO WORK ON AN INNOVATIVE AND SUSTAINABLE DESIGN FOR THE OSCARS RED CARPET AND STORE WINDOWS AROUND THE WORLD – Suzy Amis Cameron
OUR RCGD 2020 LOOKS IN THE SPOTLIGHT…
Both James Bond Spectre actress Léa Seydoux and Kaitlyn Deaver wore beautiful sustainable sourced gowns on the Oscar’s 2020 Red Carpet made by Louis Vuitton. The gowns were part of the Red Carpet Green Dress (RCGD) x Tencel Collection designed to promote ethically sourced sustainable gowns. Kaitlyn Deaver wore a striking strapless red gown made of ethical and eco-responsible certified silk satin, embroidered with Swarovski crystals and glass beads. The gown and it’s accompanying wrap dispelled any notion that sustainable garments are not fashionable.
This is the second consecutive year, Louis Vuitton has partnered with the global change-making organization and has dressed three celebrity ambassadors: Unbelievable actress Kaitlyn Dever who arrived earlier today in custom Louis Vuitton, and last year the global fashion house dressed RCGD ambassador Laura Harrier (BlackKklansman). It is with partners like Louis Vuitton, Seydoux, Dever, Harrier and TENCEL™ Luxe, RCGD is able to continue to create red carpet “moments” and make them “movements” bringing sustainable designs to the forefront of conversation and action within the fashion industry. We are so proud that Lea Seydoux and Kaitlyn Dever in Louis Vuitton, and Elena Andreicheva in Laura Basci, shone on The Oscars® red carpet, find out more here…
A noted environmental leader, business pioneer, mom of five and new grandma, Suzy Amis Cameron is committed to caring for our wild, living Earth, with an emphasis on plant-based food to address climate change. She is the author of The OMD Plan: Swap One Meal a Day to Save your Health and Save the Planet (Simon & Schuster/Atria) and the founder of the OMD Movement, dedicated to transforming eating habits and expanding access to healthy, climate-friendly food for all. In 2005, she founded MUSE School CA, with her sister, Rebecca Amis. MUSE is the first school in the country to be 100% solar powered, zero waste, and with a 100% organic, plant-based lunch program. Based on MUSE’s values and curriculum, MUSE Global was launched in 2018 to franchise the school worldwide. Additionally, she is a founder of the plant-based ventures, Verdient Foods, Cameron Family Farms, Food Forest Organics and Plant Power Task Force, with her husband, James Cameron. In 2009, she launched Red Carpet Green Dress, a global sustainable fashion campaign showcasing environmentally responsible fashions on the red carpet in exclusive partnership with The Oscars®. RCGD also co-creates sustainable garments with luxury international fashion brands. Suzy is also an Executive Producer of The Game Changers, a documentary on world-class plant-based athletes. As an actor she was featured in more than 25 films, including The Usual Suspects and Titanic.
Over the past few years, Red Carpet Green Dress has become an internationally recognized sustainable fashion campaign which continues to honour both environmental consciousness and social responsibility.
– Suzy Amis Cameron
Sustainable Designs & Criteria
We work to draw attention to the importance of more positive practices in fashion.
By advocating for a message of sustainability within the global fashion industry, we are part of an important global conversation and movement. So, what is sustainable fashion? Sustainable, or eco, fashion, is a part of the growing design philosophy and trend of sustainability. The goal is to create a system which can be supported indefinitely in terms of environmentalism and social responsibility. This means designing with consideration for the environmental and social impact it may have throughout its total life span. Eco fashion has many interpretations – some believe it can be defined by a no-waste, circular economy approach, others by the use of solely organic material and a reduced carbon print production process. Others believe it is about a fair and humane treatment of manufacturers and a clear supply chain. For some, it is all the above. Why is sustainable fashion even needed?
A collection of environmental problems are giving the fashion industry a bad reputation, from chemical pollution associated with cotton production and textile finishing to the adverse impact of microplastics and the deforestation of ancient and endangered forests for rayon and other cellulosic fibres. Globally, only the housing, transport and food sectors outweigh the scale of the fashion industry’s impact on land, with the amount of land it uses projected to increase by 35% by 2030. If the fashion industry continues on its current path, by 2050 it could use more than 26% of the carbon budget associated with a 2°C global warming limit. This 2016 video from our archives below shares a little bit more about why our founder, Suzy Amis Cameron, began this journey with Red Carpet Green Dress.
We started as a global design contest as the video ‘Designing Change’ shows, fundraising and working with emerging designers, but since launching in 2009 evolved to become much more.
- Materials: Use a high proportion of eco-friendly and recycled materials
- Textile waste: Adopt initiatives to reduce textile waste
- Packaging: Adopt initiative to minimise the impact of packaging
- Climate change: Adopt initiatives to reduce greenhouse gas emissions
- Chemicals: Use low-impact dyes
- Water: Adopt initiatives to reduce water use in your supply chain
- Certifications: Accredited for environmental impact by relevant schemes
- Transparency: Publish information relevant to these issues for customers to access