About RED CARPET GREEN DRESS™
From Moment to Movement…
THE FASHION INDUSTRY HAS A DISASTROUS IMPACT ON THE ENVIRONMENT. IN FACT, IT IS THE SECOND LARGEST POLLUTER IN THE WORLD, JUST AFTER THE OIL INDUSTRY. AND THE ENVIRONMENTAL DAMAGE IS INCREASING AS THE INDUSTRY GROWS. WE CAN ALL MAKE A DIFFERENCE, AND WE ALL NEED TO. – RCGD
Red Carpet Green Dress™ (RCGD) is a women-led global change-making organisation working from ‘moment’ to movement, bringing sustainability to the forefront of conversation and action within the fashion and apparel industry. Celebrating its 10th year in 2019, the campaign was conceived by Suzy Amis Cameron (actress, environmental advocate, and author of OMD: The Simple, Plant-Based Program to Save Your Health, Save Your Waistline and Save the Planet) during the press tour for her husband, James Cameron’s film “Avatar”. Our goal is to draw attention to the importance of more sustainable practices in fashion and be part of bringing those solutions to the global market; in 2020, RCGD launched an eco-couture textile range in partnership with TENCEL™ Luxe, bringing innovative biodegradable solutions to the fashion industry. Through our work we engage design colleges around the world to create internship and work experience opportunities for emerging designers. From our red carpet design initiative in exclusive partnership with the Annual Academy Awards®, across to our ongoing collaborations with global brands to deliver sustainable products to market, we are part of the change we want to see in the world.
Since its inception, the campaign has grown to include brand collaborations, internships, knowledge-share platforms and educational experiences for students, and our remit continues to grow. Whether using recycled plastic textile on the red carpet to spotlight the global trash issue – a by-product of business which sees our oceans struggle to cope with the 12.7 million tonnes of plastic waste we deposit in them every year – or bringing the heads of global fashion houses together with non-governmental environmental organizations like Greenpeace in dialogue, Red Carpet Green Dress are always part of a solution-focused conversation. We continuously strive to create knowledge sharing platforms and connect resources between the brands, fashion colleges, textile manufacturers and more.
Each red carpet season, RCGD creates a crucial ‘green’ spotlight and provides a high profile opportunity for our strategic partners, and the influential talent supporting our cause. The contest element alone challenges designers to create an ‘Oscar- worthy’ dress made entirely of sustainable materials, while actors advocate for a message of sustainability and longevity within the global fashion industry. Numerous talents have stood with RCGD and over the past 10 years our ambassadors have included talent such as Suzy Amis Cameron, James Cameron, Kaitlyn Dever, Léa Seydoux, Missi Pyle, Naomie Harris, Sophie Turner, Emma Roberts, Priyanka Bose, Lakeith Stanfield, Zoey Deutch, Camila Alves, Danielle Macdonald and Laura Harrier. The RCGD campaign works with a diverse and inclusive range of talent to ensure that we remain inspiring and reflect the world around us as accurately as possible. We believe that diversity should be the standard, not the exception. Take a look at our collaborations on the red carpet here.
RCGD GLOBAL DESIGN CONTEST 2020 PARTNERS WITH TENCEL™ LUXE
Founded by leading environmentalist Suzy Amis Cameron, the international design contest is open to talented and serious designers, whether they are emerging or established professionals, from all over the world. Designers can submit their application through the contest page, now open from May 12th – July 30. The winners will be selected in late August by an international panel of sustainable fashion experts. Find out more here.
OUR RCGD 2020 LOOKS IN THE SPOTLIGHT…
Both James Bond Spectre actress Léa Seydoux and Kaitlyn Deaver wore beautiful sustainable sourced gowns on the Oscar’s 2020 Red Carpet made by Louis Vuitton. The gowns were part of the Red Carpet Green Dress (RCGD) x Tencel Collection designed to promote ethically sourced sustainable gowns. Kaitlyn Deaver wore a striking strapless red gown made of ethical and eco-responsible certified silk satin, embroidered with Swarovski crystals and glass beads. The gown and it’s accompanying wrap dispelled any notion that sustainable garments are not fashionable. We are so proud that Léa Seydoux, and Kaitlyn Dever in Louis Vuitton, and Elena Andreicheva in Laura Basci, shone on The Oscars® red carpet, find out more here.
A noted environmental leader, business pioneer, mom of five and new grandma, Suzy Amis Cameron is committed to caring for our wild, living Earth, with an emphasis on plant-based food to address climate change. She is the author of The OMD Plan: Swap One Meal a Day to Save your Health and Save the Planet (Simon & Schuster/Atria) and the founder of the OMD Movement, dedicated to transforming eating habits and expanding access to healthy, climate-friendly food for all. In 2005, she founded MUSE School CA, with her sister, Rebecca Amis. MUSE is the first school in the country to be 100% solar powered, zero waste, and with a 100% organic, plant-based lunch program. Based on MUSE’s values and curriculum, MUSE Global was launched in 2018 to franchise the school worldwide. Additionally, she is a founder of the plant-based ventures, Verdient Foods, Cameron Family Farms, Food Forest Organics and Plant Power Task Force, with her husband, James Cameron. In 2009, she launched Red Carpet Green Dress, a global sustainable fashion campaign showcasing environmentally responsible fashions on the red carpet in exclusive partnership with The Oscars®. RCGD also co-creates sustainable garments with luxury international fashion brands. Suzy is also an Executive Producer of The Game Changers, a documentary on world-class plant-based athletes. As an actor she was featured in more than 25 films, including The Usual Suspects and Titanic.
Sustainable Designs & Criteria
Why is sustainable fashion even needed?
A collection of environmental problems are giving the fashion industry a bad reputation, from chemical pollution associated with cotton production and textile finishing to the adverse impact of microplastics and the deforestation of ancient and endangered forests for rayon and other cellulosic fibres. Globally, only the housing, transport and food sectors outweigh the scale of the fashion industry’s impact on land, with the amount of land it uses projected to increase by 35% by 2030. If the fashion industry continues on its current path, by 2050 it could use more than 26% of the carbon budget associated with a 2°C global warming limit. RCGD was conceived in response to the growing need for a new, better, normal.
We work to draw attention to the importance of more positive practices in fashion.
Adopt design and process initiatives to reduce textile waste
Adopt initiative to minimise the total impact of packaging
Accredited for environmental impact by relevant schemes and respected industry bodies
Publish information relevant to these issues for interested parties to access
Adopt initiatives to reduce water use in supply chain
Use a high proportion of certified eco-friendly, organic and/or recycled materials
Adopt initiatives to reduce greenhouse gas emissions
Use botanical or low-impact dyes to process textiles
Whether working in collaboration with Greenpeace’s Detox Fashion campaign or Cradle To Cradle, our criteria has evolved and become more extensive. Our current design criteria has been reviewed in association with Good On You. A world-leading source of trusted brand ratings, articles and guides on ethical and sustainable fashion, the company has built a database of over 2,000 fashion brands, all assessed against a robust rating system for their impact on people, the planet and animals. Over the years, our design collaborations listed below have been created within this framework.